Top Tips for Amazon Advertising

Every brand knows that marketing and advertising are key to their success, from growing brand awareness with target audiences to converting prospects into customers. It can be difficult to know where the best place to advertise is, though, and what the best channels to invest money into are. 

Amazon advertising provides brands an opportunity to connect their customers directly to their ecommerce offerings and products on Amazon. Here’s how brands and small businesses can use it to help grow their sales and boost their Amazon presence. 

What is Amazon Advertising? 

Amazon-specific advertising has been around since 2018 as an effective search advertising solution for vendors on Amazon. Similar to PPC ads on Google, vendors only pay when shoppers click on ads. Amazon Advertising can be a core advertising platform for Amazon vendors and can serve as a good advertising alternative to Google and Facebook advertising. 

How Does Amazon Advertising Benefit Your Business? 

Amazon advertising has similar benefits to other digital advertising channels, but can be specialized and targeted to Amazon vendors and their unique goals: 

• Higher search ranking: Every brand wants to be the first option that customers see when they search for a product. Amazon sponsored ads will help drive visibility and make your brand more competitive. 
• Cost-effective: A unique aspect of Amazon advertising is that sellers will only pay for clicks on an ad, not the impressions that an ad generates. Amazon will also deduct the advertising cost from the sale revenue of the advertising seller. 
• Measurable analytics: Sellers can easily track the performance of their advertising and link the spend of their ad campaigns to the increase in sales. Analytics helps advertisers tweak their keyword strategy to make it more effective and reach more customers. 
• Positive user experience: Sponsored ad content easily displays on desktop search but works equally well on Amazon apps across smartphones and tablets. 

If you’re looking for support to help make the most out of your Amazon advertising, our expert team can help. From advertising best practices to keyword strategy to designing creative, our team can help you create a strong Amazon advertising plan that helps you reach your business goals. Get in touch today.