Your Guide to Amazon A+ Content
Amazon sellers know it’s important to do more than post their products and hope to be found. A deliberate strategy that helps connect with customers is a crucial element to Amazon vendor success, and Amazon A+ content
What is Amazon A+ Content
The A+ Content feature lets brands describe product features that include a unique brand story, enhanced images, and prominent text placements. Adding A+ to product detail pages can drive higher customer conversion rates, greater traffic, and increased sales.
Amazon has specific guidelines and best practices for uploading Amazon A+ content and what’s necessary to get it approved and published. While their site hosts the most up-to-date rules and requirements, here are some basics to get started on an A+ strategy.
What to Avoid:
- Warranty, guarantee, or satisfaction claims
- Pricing or promotion language such as “free” or “cheap” or any CTA that directs customers to “buy now” or “shop with us”
- Information regarding free shipping or shipping timelines
- Copyright, trademark, or register symbols in the test
- Language around “best-selling” or other boastful claims
- Time-sensitive claims, such as “on sale now” or seasonality promotions
- Unverified claims around product features such as safety claims, energy savings claims, or any claims regarding the health and safety of supplements, food, beverage, and similar products
While some of this kind of copy can be included in other areas of product pages, it’s not appropriate for A+ content.
What to Include:
- Appropriate, relevant keywords
- Clear, concise, engaging, error-free copy and product descriptions
- Product and brand photography that follows the content guidelines – one of the biggest benefits of A+ content is the layout and format that helps combine images with brand story copy to drive engagement and interest, so taking advantage of the format and ensuring that it follows guidelines is key to helping A+ content perform effectively.
- Brand Logo: 1 image, 600 x 180 pixels
- Product Feature 1: 4 images, 220 x 220 pixels each
- Product Feature 2: 3 images, 300 x 300 pixels each
- Product Feature 3: 4 images (grid), 135 x 135 pixels each
- Header 4: 1 image, 300 x 300 pixels
- Header 5: 1 image (right), 300 x 300 pixels
- Header 6: 1 image, 970 x 300 pixels
- Header Image: 1 image , 970 x 600 pixels
- Comparison Chart: 5 images, 150 x 300 pixels
- Single Image and Sidebar: 2 images, Main (300 x 400 pixels) & Sidebar (350 x 175 pixels)
If you’re looking for expert guidance on creating and sustaining an Amazon A+ content strategy that will drive more business, our team can help. Get in touch today to find out how Amazon A+ content can support your product marketing and brand awareness.