social media marketing Archives - Elemerce

How To Use The Swipe Up Advertising On Instagram

When Instagram made the update giving us the story feature, we were able to post more frequently with short clips and phone-sized posts that go away after 24 hours, which revolutionized the way we create content and interact with followers. These quick clips can allow for a better glimpse into our daily lives without having to live on our page forever. 

For business, stories have become a great tool to promote sales and show products and services in action without being worried about a well-produced video fitting your page aesthetic. Stories have also become a great way to utilize tagged locations, trending hashtags, and finally even repost tagged content from customers. 

And finally – one of the biggest perks that came with the new story feature is the ability to share links on Instagram! Prior to the story update, the only clickable link is the one allowed in your bio, prompting the call to action “Link In Bio” to become the only way to get your customers to your website. 

With the unveiling of IG stories, accounts with 10,000 followers or more are able to add a link that users can swipe up to go to a website outside of Instagram (but still on the Instagram app of course). 

You can finally link customers to your sales channels and promotions, and products – but only if your account has 10,000 followers or more. 

But what if you don’t have 10k followers? 

This new exclusive feature that favors “influencers” led to the offering of swipe up promotions in influencer marketing options. Basically, you find an account that does have 10k followers and you make an agreement for them to share your post, often in exchange for money or products. 

Another option is to make an Instagram story ad. To make an ad that will populate in your audience’s stories, you use the Facebook Ad Center to create the content and choose your audience. 

When you go to the Ad Center, you will Create A New Ad. Next you choose your goal for your ad – options include get more website visitors, get more leads, promote your page, etc. 

Next you will choose your ad placements. This is where you will remove any placements such as Messenger Ads, and make sure Instagram Stories Ads – and now even Facebook stories – is selected. 

In this ad editor, you will create your content, choose where your ad links to, and choose your audience. Once you have finished creating your ad and choosing your placements, you click Promote Now, and Facebook will review your ads and check it against their community standards. 

Some of the biggest benefits of using the stories feature is you can post frequently without bombarding your followers, and you can interact on a more personal level with your followers. 

If you have never used the stories feature before, you will probably be surprised how many views these quick clips can get. You can highlight your best stories for long-term placement on your page too. Be warned – these quick story clips can be quite addicting and very entertaining, and next thing you know, you’ve watched hundreds!

Looking for help with your social media content and advertising strategies? Check out our services at Elemerce

 

How to Create a Facebook Story Ad

Facebook Stories are a simple way to create engaging ads that, like on Instagram, appear between user stories as vertical images. Advertisers can share photo stories that are available for five seconds, or until the user swipes out of them. 

If creating a Facebook Story ad of your own seems daunting, we’ve gathered the best tips and guidelines including photo sizing and best practices for your next Facebook Story ad. 

There are plenty of online Story templates you can use to create eye-catching ads that are already customized to meet Facebook and Instagram standards. Canva is a popular online platform where you can find plenty of creative templates for Facebook Stories and more. 

Creating your own design from scratch? No problem! Simply follow Facebook’s Ad Specs for proper sizing. The image ratio for a story is 9:16 and 16:9 to 4:5. Facebook recommends leaving about 14% or 250 pixels at the top and bottom of your design free from text, logos, or elements to avoid having them covered by the profile icon or call-to-action.

For an effective Facebook Story, create ads that can capture your audience’s attention in seconds. Stories are typically clicked through at a faster rate, so it’s important that your first frame sends your message across in a direct, powerful way. 

Over one billion stories are shared on Facebook across the world every day. To stand out from the crowd, use strong photography, call-to-actions, and multiple scenes for advertisements that users will engage with. Additionally, Facebook reports that ads with motion perform better, so consider adding moving elements to your ads for the best results. 

To recap, developing effective Facebook Stories comes down to strong messaging that will grab your audience’s attention. Follow Facebook’s Ad Specs and best practices to ensure your message comes across in the best way.

The Dos and Don’ts of Facebook Advertising

Facebook continues to be a main staple of digital marketing strategy. While it can help businesses connect easier with potential customers and help businesses easily earn more traffic and greater brand impressions, it’s important to follow the best practices for the largest return on your advertising investment. Here are the key things to keep in mind when setting up an ad campaign.

Dos:

  • Use Lookalike Audience: The Lookalike Audience segmentation that Facebook advertising offers helps businesses find new customers by matching similar data from their existing audiences, based on page likes, email lists, and more. This helps target your advertising against those criteria that will likely match the background, interests, and needs of your current customers.
  • A/B test: Your ad campaign should be as optimized as possible to reach the most receptive and relevant audience and drive the highest clicks and conversions. One of the most important best practices is to test if a slightly different approach might work better with audiences. For instance, using a different image for the same copy and seeing which one drives more clicks can help you get an understanding of what will be most engaging to your audience so you can make changes as necessary.
  • Use ads to retarget your audience: Facebook helps you not just appear to customers who are most likely to be interested in your product or service, but also target those who’ve engaged with your content in the past and earn back their business. Facebook Pixel helps you track user activity on your website so you serve those consumers with ads that might help remind them of your brand and drive them back.

Don’ts:

  • Target too broad an audience: Facebook gives accounts the ability to target audiences pretty specifically. You can segment audiences by demographics like age, income, location, interests, and other criteria like if users are using a mobile device or desktop computer. The more specific you are in setting your ad audience parameters, the more likely you are to get your product in front of the most relevant people. Use your target customer personas to decide which ad segmentation rules to apply.
  • Use too much text: You don’t want to ignore the rules around how much space text can take up on an image or how many characters can appear in the copy section of the ad. As a rule, text in image is limited to 125 characters and can’t be more than 20% of your ad image. Ad copy is usually limited to 90 characters and headlines at 45 characters.
  • Ignore restrictions: Facebook has clear guidelines about what is and isn’t acceptable for advertising. Among the things that brands can’t advertise for includes anything illegal, tobacco related products, weapons, adult-related materials, and over a dozen more products and categories. It’s important to review their prohibited and restricted content list before begging the ad campaign creation process.
  • Use nonexistent functionality: Don’t include any checkboxes, play buttons, or other images that don’t work or send users to related content.

You can get familiar with the full set of Facebook ad rules found on their site here.

Facebook advertising is an important component to your ecommerce business and overall digital marketing strategy, and getting it right is crucial to driving success. To learn more about Facebook ad best practices, contact our team of experts today.