The novel coronavirus has changed consumer shopping habits, maybe forever. Certain industries have seen a sharp decline in sales, while others saw a surprising spike, and many more are getting creative with how they market to customers and how they can pivot their product lines to meet the current market demand.
The largest growth has been in categories such as home appliances, home improvement, security and protection, sports and entertainment, and lights and lighting – essentially everything you would expect to spend money on if you were in sheltering-in-place and working from home.
What made the best-sellers list?
Here are some of the top products that have sold in the first half of 2020, as COVID-19 impacted the whole country.
- Cleaning supplies: This is not a surprising best-seller. With everything from soap and disinfecting wipes to toilet paper and paper towels all selling out in physical and online locations across the country, the care and cleaning category has seen extreme demand during this time. The priority for many people has been cleanliness and comfort as the focus on health safety has grown.
- Yeast: Some grocery stores and online suppliers have had a hard time keeping items in stock as more consumers picked up cooking and baking at home habits once going to sit down at restaurants was no longer an option. With fewer options for things to do outside of the house, many people took up baking, particularly things like bread, which drove up purchases of yeast way past the point of demand previously. Many stores were sold out for weeks.
- At-home fitness equipment: Like many other businesses, gyms shut their doors for health and safety and people pivoted to working out at home. Items like kettlebells, resistance bands, hand weights, and pull-up bars all saw increased sales as people started buying equipment to support their new home gym routines.
- Puzzles: Across Amazon and other platforms, puzzles became very hard to come by as people searched for new entertainment options and hobbies to keep themselves and their families busy.
- Nintendo Switches: Another source of family entertainment – the Nintendo Switch – saw surging sales that saw it sold out at vendors everywhere. This was an already popular product that saw an even bigger boost in light of conditions being impacted by
- Work from home tools: With a huge portion of the American workforce transitioning to work from home or remote work situations, there’s been a significant uptick in office supplies and technology. Webcams, laptops, desks, office, chairs, and monitors have also seen a spike in sales that would be very unusual outside of a pandemic.
- Baby gates: One ecommerce report noted that baby gates and screens have seen bigger sales in the first half of 2020, likely as a solution for parents who need to crate a sudden in-home separation of their work and personal space and create boundaries for pets and kids.
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