marketing tips Archives - Elemerce

Tips To Improve Remote Working

Remote working has become the social norm thanks to the pandemic. We had a historical shift to remote work that happened almost overnight at the beginning of the global health crisis. Currently, almost twice as many employees are working from home as at work. 

 

According to a survey from Stanford, only 51% of the respondents say they are able to work at an efficiency rate of 80 or more. This means half the people are experiencing difficulties adjusting to working from home. 

 

Reasons can include distractions, not having a dedicated space, not being tech-savvy, and disliking being on a computer for more hours. However, there are a lot of people who do enjoy the freedom to wear sweatpants in a virtual meeting, the ability to take a break and walk your dog, and fewer distractions from co-workers resulting in more focused work time. 

 

Whichever category you fall under, the adjustment to remote work can be a change. Here are some tips to improve remote working. 

 

Set yourself up a dedicated workspace

Employees have complained that working remotely has removed the separation of home life and work. If you set yourself up a dedicated work area, you will feel focused when you sit down to work. When you get up from this dedicated space, that is when you can “turn off” work mode and enjoy being “home for the night.” 

 

Buy a monitor to avoid neck strain 

For some, the jump to remote work meant sitting on your couch and working from your laptop. That was fun at first, but after a few hours, your neck will inevitably hurt from looking down at your laptop screen. It is best to purchase a monitor and set it up at your dedicated workspace so that you can work at eye level. You can even get a laptop stand for your laptop and utilize two screens for better productivity. 

 

Make a productivity plan 

Your schedule has probably changed some before your office days. Some are finding themselves working more at night, and some are taking longer breaks throughout the day to do things like walk your dog. As long as you are managing your tasks and staying organized, most companies have gotten more flexible with their hours. There are some great productivity tools out there such as Monday.com or Asana.com that can help you stay organized with your team from wherever you are. Even a simple checklist at home can help you stay focused and accomplish your goals. However you choose to organize your productivity is fine, but having some sort of organization is important. 

 

Overall, remote work is here to stay, so we recommend trying to adjust the best you can. If you are interested in how Elemerce can help your company with marketing productivity, contact us today! 

Customer Loyalty Programs To Implement For Your Business

Loyalty programs are a great marketing method for every size business to implement because it builds customer satisfaction and retention. By creating a loyalty program, you are incentivizing your already existing customers for shopping with you again. According to Zinrelo, 20% of your customers will make up 80% of your revenue in the future. But loyalty program benefits don’t stop there. 65% of businesses use their loyalty program to attract new customers.

By implementing a loyalty program, you will grow your brand’s recognition and increase your sales. You can help your customer satisfaction and reach your customers easier with new products or promotions. Here are 5 types of loyalty programs you can use today. Here are 5 examples of loyalty programs your business can implement for higher returns and more customer satisfaction: 

  1. Points-Based System 

A points-based system is an easy option to implement because there is a wide selection of software that can easily manage it for you. If you have an app, it is even easier. Customers’ purchases translate into points to earn them discounts or promotions. An example of this is Dominos Pizza rewards, where overtime members earn free pizza. 

         2. Cash-Back System 

Cash-back rewards are popular among credit card programs where you earn points that translate into dollars and can redeem when they stack up. For example, Amazon’s credit card will earn you cashback that can be applied easily to Amazon purchases. 

         3. Punch Card Programs 

A punch card is a super-easy way for a brick and mortar store to implement customer rewards with little effort. An example of this is a local ice cream shop giving away free ice cream for every 10 purchased. The downside to this is people can lose their physical punch cards, but there are Punch Card Apps you can use to digitize this offer. 

         4. Tiered Rewards Program

Tiered rewards are more complicated than your typical points-based system, but can be beneficial because they can segment your customers better. An example of a tiered rewards system is Sephora, where shoppers can stack their points to redeem various beauty products. The first tier is a small promotional sample, but the second and third tiers are usually high-end that customers get excited to try.  

         5. Subscription Programs 

Subscription programs can be difficult to implement because they cost money, but once someone is a subscriber it is very beneficial because the user chose to pay for it. If you can make it appealing, you could have regular customers all the time. An example of this is Costco, where customers pay to be a member to shop there and get Costco deals.  

It is to be noted that we did not mention coalition rewards programs, which is where you partner up on a rewards program with other businesses. These can work great because your reach can be greater; however, usually, the coalition program is pushed more itself rather than your business. 

If you are interested in starting your own rewards for your business, contact Elemerce for help strategizing your e-commerce business needs today. 

Best Productivity Apps for 2021

In today’s work culture, most businesses with the capability to work remotely have transitioned to work from home due to the pandemic, and many are finding the productivity of their employees to be improved. This abrupt transition to remote work took place almost a year ago, but now companies are finally figuring out the best protocols and the best tools to achieve success. 

 

Staying organized and on-track without checking in with your team every day has been something organizations have had to figure out, but thanks to productivity software, teams have been able to organize their workflows better than before. 

 

There are a ton of apps out there so sign up for the free trials and see if the functions work for your workflow and organization style. Each will have different notification options, view styles, templates, integrations, and progress tracking. From sticky notes to fancy spreadsheets, it can be a lot to adjust to but once businesses embrace its functions, it is easier to stay on track with deadlines, communication, and collaboration. 

 

Here are the best productivity apps for 2021: 

 

Monday

Monday has been growing in popularity because of its easy integrations, affordability, and templates. Small businesses can actually afford this software at seats costing $9/month. It integrates with Google, Slack, and other popular tools. Monday comes with ready-to-use templates for freelancers, project management, construction projects, real estate, and even schoolwork.  

 

Basecamp

The functionality of Basecamp is favored by people who aren’t visual and don’t want functions like Gantt Charts. It is a top-rated collaboration tool that’s been a popular choice for cloud-based teamwork for a while. At $999 for a year for unlimited projects and members, this can be a solid option for large companies, and organizing tasks for multiple clients. There is also a bulletin board where you can make company-wide announcements too. 

 

Asana

Asana has been the lead productivity app for a while and with good reason. Its functionality is easy to use and can be applied across any industry, but especially great for those with visual components. You can upload images directly into tasks, set recurring tasks, and organize team workflow with different view options. Some teams like the KanBan view, some prefer the Gantt Chart, and some prefer a task list organized by date. The starting plan is $10.99/month per seat making it good for large and small companies. 

 

No matter what productivity tool your organization chooses to use, the key is to get all employees on board with using it. All these programs offer training tools and tutorials so share them with your team and get your workflow on today! 

 

What Is A Drip Campaign?

Have you ever received an email after looking at a website that reminds you of a product you clicked on? This is a drip campaign. This automated message was sent to push you down the sales funnel and try to push you to purchase whatever you were looking at. Drip campaigns are automated marketing campaigns designed to send or ‘drip’ to customers over time based on certain behaviors and data. 

Drip campaigns are usually email, but they can be other forms of marketing too, such as text messages or Facebook messenger bots. The messaging for your campaigns are set up ahead of time and are designed to save you time with automation.

A great drip campaign every website should have is an automated message when someone signs up for your newsletter. You can offer them a discount to try to encourage a sale, and since they signed up willingly there is a high chance they are interested in making a purchase. 

Drip campaigns are higher converting than traditional email marketing because they are targeting the right subscribers with relevant emails. Using audience segmentation, drip campaigns are a powerful marketing flow that is custom to the user’s experience. They nurture your interested customer to become more familiar with your brand. 

The email marketing companies that specialize in drip campaigns usually have a workflow backend that will allow you to integrate with your e-commerce platform, your website, sign up forms, etc. Some of the popular tools that offer drip marketing are Drip, ConvertKit, and MailChimp. It is best to research the options each platform offers and use whatever platform best fits your needs and integrates with the other programs you use. 

Overall, drip campaigns are commonplace in marketing and if you are not yet using them, it is time to step up your marketing efforts. 

Elemerce is a great resource to help you set up your email campaigns. Contact us today to learn more about how we can help create drip campaigns that convert into sales. 

Tips On Text Message Marketing

Email marketing can be effective, but successful open rates are around 10%, which means if you have a list of 1,000 contacts, then only 100 are actually opening your email. 

For text message marketing campaigns, you can get almost 100% rate. 

Since we are all glued to our phones, an incoming text message is often instantly read, making it an effective way to reach your audience with sales and promotions fast. 

Text message (MMS) campaigns can be expensive though, and are often purchased on a credit-based system. Sending an image or long form text (SMS) often uses more credits, so it’s best to brainstorm the best ways to effectively use your budget. 

There are various strategies you can use for successful text campaigns to drive sales, offer discounts to customers with abandoned carts, and increase your overall revenue. 

Here are some tips for effective text message marketing: 

  1. Promote your text list – Let your customers know that you offer text message promotions and give them an easy way to opt in. This can be social posts with “Text this number to sign up for our text list for exclusive offerings and be the first to know about our sales!” You can also add pop ups on your website offering a discount for enrolling in your marketing lists, and then can receive an instant text for 10% off for their first purchase. 
  2. Write copy that is to the point – A text message campaign can only be a limited character count. This means you need to get to the point of your offering fast and effective. An example, “24 Hour Sale! All hoodies are 50% OFF for today only! Shop now! LINK”
  3. Always include a link with call to action – Text message campaigns should always have a call-to-action that links to your website or whatever you are trying to promote. Even if you are advertising a sale that is in person, use a link where they can sign up, view specials, enter a giveaway, or learn more. An example of this could be for a restaurant – “Free Appetizers today only at Joe’s Burgers! Check out our menu and make a reservation! LINK”
  4. Offer special promotions for your text list – Make your customers feel special for being on your text list. Instead of blasting them with every single promotion, carefully cater exclusive deals that they will feel are valuable. An example of this – “Thanks for being a loyal customer! Use exclusive code TEXTME for 10% off your purchase.” 
  5. Use text messages to announce exclusive releases – Since text messages are often read very quickly, you can do exclusive announcements using this tool for limited releases or on-sale-now promotions. An example of this – “The greatest band ever is coming to town on March 15! Very limited tickets are on sale now! LINK”

With any successful campaign, you want to increase customer awareness and loyalty, without driving customers away. This means you don’t want to send text messages daily to your customers. Brainstorm the more important times and days you want to get your messaging out there, and stick to a schedule. If you blast people too much, they will get annoyed and are more likely to opt out. 

It is best practice to always let your customers know how they can opt out if they wish to stop receiving your messages. You want to add text like, “To stop receiving special offers, reply STOP.”

Overall text campaigns can be a great marketing tool that will increase your sales and help you get your messaging out there. You can also promote contests, events, and whatever else your business needs to succeed. Get in touch with us to see how Elemerce can help your business grow today! 

 

 

3 Tips for E-Commerce Product Photography

Selling products online is no small feat. From choosing the right e-commerce distribution channels to creating strong branding and marketing strategies, there is a lot that goes into successfully selling online. One of the most important aspects, however, is high-quality product photography. 

Product images are the first thing consumers see when they shop online. Having high-quality images adds value to your e-commerce, engaging customers from the get-go and increasing their chances of making a purchase. Before customers read a description on a page, their focus is always drawn to visuals first. 

Professional photography can make your product impossible to ignore and in the long run, increase your brand’s equity. Below are five tips to elevate your e-commerce photography and boost sales.

Highlight the Benefits

Use photography to your advantage by highlighting unique aspects of your product. From new features to different styles and colors, show your customers what makes your product special. Encourage your photographer to experiment with different lighting and backgrounds to get the best shot possible.

Keep it Simple

While a good photographer will make it hard to narrow down which images you want to feature on your site, it is important to cut your selection down to a certain number of photos. Avoid cluttering your site with too many images and instead choose a constant amount for each product. We recommend featuring only three to four images per product. 

Share Video Content

Looking for an even better way to share your product with customers? Video content is the answer. By showing your product in real-time use, videos do an excellent job of highlighting features and benefits to customers. When shooting video content, be sure your background is simple and won’t distract from your product. 

How Businesses Are Rebranding due to COVID-19

The coronavirus pandemic shifted society on a global scale. Business owners, in particular, experienced challenging times in which they had to make swift changes, adapt to meet new health regulations, and find new ways to attract customers. 

In the time of COVID-19, every business regardless of industry is making changes to face challenging times head-on. From updating designs and services to finding ways to give back to those in need, rebranding allows companies to evolve, attract new consumers, and gain longevity. 

Despite popular belief, rebranding doesn’t always have to mean starting from scratch. There are many ways to incorporate small changes that can add up and strengthen your company in the long run.

For example, one way companies can rebrand is by strengthening their customer base and building an online community. In the era of social distancing, building a virtual community has never been more important. Taking time to engage with customers online and developing customer loyalty programs are two simple ways to rebrand your organization.

Focusing on community needs and social movements is another way many companies are evolving during this time. Whether that means donating a portion of profits to a good cause or educating customers on social issues, giving back can go a long way.

COVID-19 has led many businesses to rethink their products and services. Instead of viewing this as a challenge, take it as an opportunity to rebrand your company and think about which products and services you should keep and which, if any, you can do without. Be creative, explore new markets, and think about how your business can stay in-demand. 

4 Sales Your Business Can Run on Black Friday and Cyber Monday

Black Friday and Cyber Monday are two days that should be marked on every business owner’s calendar as we approach the end of the year. 

What started as a day of discounts has since turned into a four-day weekend of sales. Black Friday and Cyber Monday, also known as BFCM, is a great opportunity for businesses to run sales that increase revenue and acquisition to accomplish end-of-year goals. 

For business owners looking to run a BFCM sale for the first time or those just looking for fresh ideas, keep reading for five different sales your business can run that won’t require months of planning. 

1. Discounts Based on Quantity

Instead of opting for a blanket or sitewide discount, go for a discount based on a quantity of products ordered. For example, 25% when you spend $100. This “buy more, save more” discount typically results in high average order values, which creates a larger profit margin and more inventory sold.

2. Offer a Gift Card with Every Purchase

Want to keep customers coming back long after Black Friday and Cyber Monday? Offering a gift card to customers who purchase during BFCM is a great way to incentivize future purchases and creates customer loyalty. 

3. Donate to a Cause

During these challenging times, many companies have opted out of flash sales during BFCM, choosing instead to donate a percentage of proceeds with every purchase made. This can lead to more engagement and sales, but more importantly, it is a great way to give back and can strengthen your brand’s purpose.

4. Partner with Influencers

Collaborating with influencers to promote your Black Friday and Cyber Monday sales can drive sales and create brand awareness. When teaming up with influencers, ensure their audience aligns with your product and choose top-performers on social media to promote your sales.

 

What is Native Content Advertising and How Does it Benefit Your Business?

Being a business owner is a never-ending role that requires you to continuously learn the best new practices that can help grow and scale your brand. From social media and e-commerce to ad campaigns and more, it can be hard to keep up with the growing list of to-dos that your business asks of you. 

However, with a few helpful tips, getting the hang of marketing tactics like native content ads can be a breeze! Here is everything you should know about native content advertising and how it can benefit your business.

What is native content advertising? 

Native advertising is the use of paid ads that blend in seamlessly with the look, feel, and purpose of all the media in which they appear. For example, a native ad can be a sponsored social media post or a suggested link on a webpage. The beauty of native content ads is that they appeal to viewers naturally, cohesive to the media they are already engaging with. 

How do native ads benefit your business?

In a study by Time Inc, two in three GenZ, Millennials, and GenX consumers reported that they trusted branded content more than traditional advertising because they appreciate when brands don’t just aim to sell but to share exciting or educational content with them. The majority of participants also felt that branded content is more creative, attention-grabbing, and thought-provoking than traditional ads. Increased brand awareness and engagement can drive new customers to make purchases from your business. These results are reflected in a Collective Bias survey, which found that one-third of Millennials have purchased something after seeing a sponsored post.

What services should you use? 

There are many helpful resources you can use to create professional ads. Taboola is one of the most popular platforms for developing native advertisements, many of which you may have come across on your favorite websites. Taboola partners with large publishers like NBC News, Daily Mail, and more, reaching over one billion users per month. Advertisers can create content on Taboola with a designated pay per click sum and target audience. Once your content is ready, simply wait for a boost of traffic the native ads will bring to your page. Another great platform to consider is Outbrain.

How does retail geofencing work?

If your business exists in a physical space as well as online, retail geofencing is a marketing tactic you should consider. Geofencing is a type of digital marketing that involves creating a virtual perimeter around a space (like a store or restaurant) that allows retailers to send customers text messages or notifications upon entering the “geofence.” If customers opt into this initiative, retailers can target personalized marketing campaigns, strengthen customer loyalty, and boost brand awareness. 

Why is Digital Advertising and Marketing Important for Your Business?

Digital marketing and advertising is a must have for businesses. Advertising drives awareness, and with more people shopping online than ever before, advertising needs to take place more and more where customers are already doing their research and their buying. But the term “digital advertising” can still feel overwhelming in terms of options and reasons why businesses should continue to invest in digital marketing efforts. 

What “Counts” as Digital Marketing and Advertising? 

The possibilities for businesses to engage in digital advertising are endless. It can depend on the type of business, product, and target audience, but there are options for every budget and almost every investment of time. 

Some examples include:

  • SEO: Search engine optimization focuses on creating optimization around keywords that potential customers may be searching for in an effort to help content rank higher in searches through Google and Bing. 
  • Pay-per-click ads: PPC ads help businesses rank higher in search, as organizations will pay for placement, which can drive traffic, but also comes at a higher price for advertisers. 
  • Social media ads: Social media ads function similarly to PPC search ads, in that businesses will pay for their ads to appear to certain audiences based on certain criteria, usually based on demographics of their target audience like age, location, and more. 
  • Email marketing: Email marketing is a direct form of advertising and marketing that reaches customers who have opted-in to communications or bought previous products and offers businesses a way to upsell, cross-sell, and continue to engage with interested audiences. 
  • Influencer marketing: Another form of digital marketing is connecting with people who have a significant following on social media. Businesses will pay these influencers  – with money or product – to use their products and talk about them online to their audiences. This can increase brand exposure, although Instagram and other platforms have very specific guidelines about making sure that influencers and affiliates are transparent about which posts are being sponsored by advertisers and businesses. 

While this is by no means an exhaustive list, it represents some of the more common ways that businesses of all sizes choose to invest in digital marketing. 

In addition to the fact that digital advertising aligns with the way that modern people shop – online – the capabilities of digital marketing often help drive better, more tangible results and return on investment than traditional advertising. 

  1. Personalization: Google advertising, Facebook ads, LinkedIn ads, and plenty more offer hyper personalization to target people most likely to benefit from your product and services. You can also re-target anyone who’s interacted with your social page or website, which is a great way to stay top of mind and help drive more engagement and ultimately convert to paying customers is linked to robust reporting. Almost every type of digital advertising offers an analytics dashboard that can track clicks, engagement, reach, and plenty more metrics to help you understand how your messaging is reaching audiences and what behavior it’s driving. This can help you tweak, adjust, and optimize your content. 
  2. Scalability: Digital ads are easy to scale back and also increase spend on, depending on your budget, product availability, seasonality, and plenty more. Traditional ad buys – radio, print, TV – are often set for a certain amount of time and run until the contract is over. 
  3. Accessibility and Reach: The biggest reason for putting time and money into digital advertising is that it meets your consumers where they are – at their desktop computers, on their mobile devices, on social media, email inboxes,  and much more. Research has shown that organizations using social media ads regularly outperform their peers. 

If your business needs guidance, direction, or support in your digital advertising marketing efforts, our expert team can help. Get in touch with us today to find out how we can help grow your business with the right mix of digital advertising.