When Instagram made the update giving us the story feature, we were able to post more frequently with short clips and phone-sized posts that go away after 24 hours, which revolutionized the way we create content and interact with followers. These quick clips can allow for a better glimpse into our daily lives without having to live on our page forever.
For business, stories have become a great tool to promote sales and show products and services in action without being worried about a well-produced video fitting your page aesthetic. Stories have also become a great way to utilize tagged locations, trending hashtags, and finally even repost tagged content from customers.
And finally – one of the biggest perks that came with the new story feature is the ability to share links on Instagram! Prior to the story update, the only clickable link is the one allowed in your bio, prompting the call to action “Link In Bio” to become the only way to get your customers to your website.
With the unveiling of IG stories, accounts with 10,000 followers or more are able to add a link that users can swipe up to go to a website outside of Instagram (but still on the Instagram app of course).
You can finally link customers to your sales channels and promotions, and products – but only if your account has 10,000 followers or more.
But what if you don’t have 10k followers?
This new exclusive feature that favors “influencers” led to the offering of swipe up promotions in influencer marketing options. Basically, you find an account that does have 10k followers and you make an agreement for them to share your post, often in exchange for money or products.
Another option is to make an Instagram story ad. To make an ad that will populate in your audience’s stories, you use the Facebook Ad Center to create the content and choose your audience.
When you go to the Ad Center, you will Create A New Ad. Next you choose your goal for your ad – options include get more website visitors, get more leads, promote your page, etc.
Next you will choose your ad placements. This is where you will remove any placements such as Messenger Ads, and make sure Instagram Stories Ads – and now even Facebook stories – is selected.
In this ad editor, you will create your content, choose where your ad links to, and choose your audience. Once you have finished creating your ad and choosing your placements, you click Promote Now, and Facebook will review your ads and check it against their community standards.
Some of the biggest benefits of using the stories feature is you can post frequently without bombarding your followers, and you can interact on a more personal level with your followers.
If you have never used the stories feature before, you will probably be surprised how many views these quick clips can get. You can highlight your best stories for long-term placement on your page too. Be warned – these quick story clips can be quite addicting and very entertaining, and next thing you know, you’ve watched hundreds!
Looking for help with your social media content and advertising strategies? Check out our services at Elemerce.