Black Friday and Cyber Monday are two days that should be marked on every business owner’s calendar as we approach the end of the year.
What started as a day of discounts has since turned into a four-day weekend of sales. Black Friday and Cyber Monday, also known as BFCM, is a great opportunity for businesses to run sales that increase revenue and acquisition to accomplish end-of-year goals.
For business owners looking to run a BFCM sale for the first time or those just looking for fresh ideas, keep reading for five different sales your business can run that won’t require months of planning.
1. Discounts Based on Quantity
Instead of opting for a blanket or sitewide discount, go for a discount based on a quantity of products ordered. For example, 25% when you spend $100. This “buy more, save more” discount typically results in high average order values, which creates a larger profit margin and more inventory sold.
2. Offer a Gift Card with Every Purchase
Want to keep customers coming back long after Black Friday and Cyber Monday? Offering a gift card to customers who purchase during BFCM is a great way to incentivize future purchases and creates customer loyalty.
3. Donate to a Cause
During these challenging times, many companies have opted out of flash sales during BFCM, choosing instead to donate a percentage of proceeds with every purchase made. This can lead to more engagement and sales, but more importantly, it is a great way to give back and can strengthen your brand’s purpose.
4. Partner with Influencers
Collaborating with influencers to promote your Black Friday and Cyber Monday sales can drive sales and create brand awareness. When teaming up with influencers, ensure their audience aligns with your product and choose top-performers on social media to promote your sales.