With newer access to marketing tools like text message campaigns, social media, and even AI chatbots, some people believe email marketing is dead. However, as of 2020 there are 3.9 billion email users worldwide and by 2023, it is predicted that number will grow to 4.3 billion.
There are 293.6 billion emails sent out everyday, proving that email marketing is far from slowing down. If you are not using email marketing, it is time to step up your digital marketing game because your competitors are sending emails. Even if you think sending weekly email updates is spammy or you are seeing a low percentage of people opening, do not give up. This just means you need to get creative with your campaign content, see what competitors are doing, and test out other software and options to improve your email campaigns.
Here are our 3 favorite email marketing tools to consider:
Best for E-Commerce: DRIP
Drip is an e-commerce marketing automation that uses your email collected email data and sends automated emails based on user activity. If someone is looking at your site for example, they will send them an email and even a text reminding them about an abandoned cart. It categorizes your customers based on collected data tags and customizes their campaign experience with personalized content. If you are an e-commerce website, this powerful tool can take your email marketing efforts to the next level of success. It integrates seamlessly with popular e-commerce websites like WordPress, WooCommerce, and Shopify.
Best for Bloggers – ConvertKit
ConvertKit has a lot of features specifically for creators so if you have a YouTube channel, a podcast, or are a blogger, this is a great service to consider. ConvertKit has segmentation tools to turn your casual viewers into subscribers. Their easy email templates allow personalization so your readers feel connected to your brand. Their focus is to help artists and creators grow their brands and make a living online.
Best for Overall Business – ConstantContact
ConstantContact has been continually growing in popularity over the years. It has an easy to use back end that allows you to create beautiful customized emails for your business. Their technical support is rated better than competitors like MailChimp and their pricing is a little cheaper too. ConstantContact integrates with most website platforms from Shopify to WordPress, and you can even manage social campaigns too. You can easily check your campaign performance and segment your lists for optimum reach.
There are so many options for email marketing platforms, and even some free options too. Generally though as your list grows, your marketing plan cost will go up. Ideally as you keep your lists segmented and up to date, your campaigns should be effective.
It is always best practice to check what a good conversion and open rate is for your industry and set your goals to exceed those numbers. As with anything, consistency is key. Your campaigns will build customer loyalty and get your messaging out to your fans. If you need help with your email marketing, Elemerce is a great resource. Contact us today to discuss how Elemerce can help you!