Ecommerce Archives - Elemerce

How To Take Your E-Commerce Business To The Next Level

Traditional commerce has been around for ages, but thanks to the internet, the expansion of eCommerce has become global. E-commerce gives people unlimited access to sell and purchase online, anywhere, anytime with a click of a button. 

Launching an e-commerce business may seem like an easy task, but it comes with its challenges if you want to succeed. You start with a product,  a theme, and boom, you can start selling. The tricky part, however, is building your following and finding the right customers. To take your e-commerce business to the next level, this is where this comes into play.  

Here is how to take your e-commerce business to the next level: 

If you are an e-commerce business owner, then you probably have gone through ups and downs with your sales. When you first launch, it is unpredictable what the outcome might be. There could be an influx of sales from acquaintances or special promotions. Then your e-commerce business slowed down, which is natural. 

The best way to take your business to the next level is by focusing on increasing sales and establishing a presence online. You can accomplish this through digital marketing and advertising.  For an e-commerce business, driving traffic to your site increases brand awareness, and brand awareness helps generate sales.  The more you diversify your presence on various online platforms, the more you can succeed. 

To get started, do market research to establish your audience. Then, build your advertising using best marketing tactics to reach your audience. There is so much more on how to use digital marketing and advertising to grow your e-commerce presence. This may be overwhelming at first, but that is okay because Elemerce is here to assist clients in growing their e-commerce brands. To get started, contact us today for a free consultation. 

The Future Of Amazon

In 2019, CNBC predicted Amazon would be the most important company of the 2020s, and that was before the Coronavirus pandemic struck the world. Fast forward to today, and millions of people who were not Amazon shoppers before have converted to Amazon Prime members. From 2019 to 2021, the number of prime members increased by 50 million worldwide. 

Amazon is a well-positioned company with anticipated growth ahead. 

The competitive eCommerce platform surpasses its competitors such as Walmart, eBay, and Alibaba. Amazon continues to diversify its business to grow competitively and stay afloat. Amazon now offers products, entertainment, and even grocery delivery. 

A selling point of Amazon that has grown in popularity is its 2-day delivery. Amazon’s fast shipping set the bar for eCommerce selling. Gone are the days of 2-week shipping. Consumers now expect 2-day delivery for everything. In 2020, the Coronavirus pandemic skyrocketed the demand of consumers wanting delivered goods. The demand will only continue to rise as eCommerce grows as a whole. 

Amazon was already a powerhouse pre-pandemic for cities and millennials, but the pandemic expanded Amazon’s reach and became a necessary resource. Today data shows that Amazon has expanded its customer reach to nearly every city and customers of all backgrounds. 

The eCommerce momentum has not slowed down, and the future is promising. Consumers love the convenience of Amazon, and the ability to easily compare products and prices from multiple brands with a simple click. 

The future of Amazon has no limits when it comes to growth. This includes their stock price, which is expected to continue to break boundaries and bring more business. 

If you are considering selling on Amazon, now is as good a time, more than ever. Elemerce can help you grow your brand and reach new audiences with our Amazon seller assistance today. Contact us to learn about how we can take your brand to new heights. 

 

References: Increase of worldwide amazon prime members 

https://www.statista.com/statistics/829113/number-of-paying-amazon-prime-members/

Upgrade Your Checkout Experience

The Easier It Is – The More Money You Make 

If you are an e-commerce store owner, you may see stats that show your ads are converting by getting clicks and even add to carts – but then those buyers drop off. Abandoned carts are an incredibly common occurrence in the e-commerce world. However, that doesn’t mean there isn’t anything you can do about it. By upgrading your checkout experience, you can convert more sales and ultimately make more money. 

Here are some tips on upgrading your checkout experience. 

Consider your website design and layout 

User-focused web design is so crucial for online sales that there are now entire college degrees focusing on it – UX and UI Design. UX stands for user experience, and UI stands for User Interface. These two terms often coincide together because they both basically mean web design focused on user behavior. Using research and data, these specialty web designers analyze how to create the best design that is best fitting for users and generating more sales. 

Even if you are not a UX designer though, you can use the basic principles to create a user-friendly interface that allows customers to easily convert to your website. This often means more ‘ADD TO CART’ buttons, an easy scrolling interface, and ‘continue shopping’ links. 

There are other things you can add to make your customer experience even easier such as ‘save for later’ or making their cart available even if they exit out of the screen. Overall the goal should be for your customer to not have to overthink the buying process. You want users to seamlessly click through your site and convert them into a sale. 

Optimize your product listings and information 

On your product listings, you want to give your potential customers all the info they need to make the purchase. This includes shipping details and times, product availability, color options, and more. You should also suggest similar products so they can see what else you offer. 

It is also suggested to include credit card icons and trust icons so users know your check-out process is verified safe. Reviews are another great thing to include on a page so potential buyers can see what your customers have said. 

Overall, by considering your checkout experience, and testing it yourself, you are setting your online store up for more success with sales. 

Elemerce is an e-commerce partner, so if you own an online shop and want help to improve your sales, contact us today

 

Save The Sale: Retargeting Marketing Tips 

Using Retargeting To Bring Back Lost E-Commerce Opportunities

E-Commerce has truly changed the traditional shopping experience where a customer would go to a specific store to browse or in search of an item. Nowadays, we constantly scroll through content on our electronic devices making the online shopping experience a 24/7 game. Because of this, the sales funnel has evolved and so have marketing initiatives. Ecommerce brands should be using retargeting and remarketing strategies to turn viewers into buyers. 

The path to purchasing is much different online than in a traditional store setting. Traditional settings think about things like aisle displays, but online sales go through a web of social media ads, blogs, influencers, emails, and more. This web of various digital advertising and strategies all lead to someone eventually creating a cart and making an electronic payment. 

Traditional Advertising Methods No Longer Work

It used to be that traditional advertising such as television or print ads is no longer a viable source of information. Today consumers read reviews, search for videos online, and read blog posts from purchasers. Consumers also search for competing brands to compare pricing, quality, and options. 

For marketing efforts, you must consider the new age thinking: Budget, Authority, Need, and Timeframe (BANT). The beginning of any online shopping experience is usually just brand awareness. Over time, users will keep seeing your digital marketing efforts and find a need. 

Turn Abandoned Shopping Carts Into Sales

It is said that 75% of shopping carts online are abandoned. That means users adding products to their cart but did not actually purchase. By using retargeting, you can bump those customers to remind them of their desired purchase that they did not make. 

Retargeting is happening on the internet all around us. You find a pair of sunglasses you like, you put them in your cart, decide to wait, and then the next day those same sunglasses are popping up as ads on your social media, display ads on websites, and even in your gmail. This is not a coincidence; this is retargeting. Retargeting is when you show ads to someone because of their browser history. 

You can also use old customer data to remarket 

There is also a similar term to be aware of: remarketing. Remarketing involves collecting customer info such as emails or phone numbers and sending them marketing promotions and updates. The overall goal with both is to convert those customers – both old and new – into a converting sale. 

If you are an e-commerce store and you are not using retargeting or remarketing strategies, it is time to get on it. There are many tools and resources out there to use this online sales tactic to show your ads to the RIGHT customers – converting higher sales! 

Elemerce was created to empower ecommerce brands for growth. Contact us today to see how we can help you reach your online sales goals. 

State Sales Tax Requirements By State For E-Commerce Companies

If you are an online seller, economic tax nexus is an important term to be familiar with.

Sales tax nexus was originally defined in the Supreme Court case Quill v. North Dakota saying that a retailer must have a presence in a state before that state can require the seller to collect sales tax from buyers in that state. More recently though, the Supreme Court ruled in South Dakota v. Wayfair that the precedent set in the Quill v. North Dakota case has been overturned. 

Physical presence, which means location, an employee, or inventory, in a state is not the only thing that creates a sales tax nexus anymore.

Introducing Economic Nexus Laws – the latest addition to sales tax nexus

Now, if a business has an economic presence in a state, they are responsible for paying sales tax. This means if you surpass a certain revenue in or the number of transactions in a state, you are now legally required to collect sales tax and give to that state. 

This change in the law was directed at e-commerce giants like Amazon and Wayfair, but the threshold varies state by state. Since the ruling, more than 40 states now have enacted economic nexus laws of their own. 

Some state thresholds are only $10,000 and some are $500,000. As a retailer, it is important to know about state tax nexus laws so you can be prepared in case your online sales pass the threshold. 

Because of this new ruling in the Wayfair v. South Dakota case, online retailers with sales surpassing $100,000 must now pay nexus tax to South Dakota. The ruling of the case can impact any online retailer doing well in certain states, and can increase taxes by causing retailers to pay out more states than before. 

Currently, there are only a few states that do not collect sales tax in accordance with economic nexus laws, which are Missouri, Oregon, Delaware, Montana, and New Hampshire. You can read more on specific states

Moving forward, there is a chance that Congress could step in and change these laws on a Federal level regulating state sales tax. Until then, it is important to familiarize yourself with the economic tax nexus to avoid surprises during tax season. 

Elemerce is here as a resource for everything E-Commerce. Contact our team today to discuss your online retailer needs.

Best E-Commerce Platforms For 2021

E-Commerce is selling things over the internet. This has been a growing trend over the last few decades, and it is predicted that by 2040, 95% of sales will be through e-commerce. This means if you are considering selling your products online or starting an online retail front, now is the time! 

To get started selling online, you will most likely decide to use an established e-commerce platform to list your products, host your website, and handle transactions. Deciding what platform to use can be overwhelming because there are so many options. 

The top 3 platforms for e-commerce are WooCommerce (23%), Shopify (21%), and Wix (15%). Here is our comparison of these 3 most common platforms and why they are ranked the best. 

WooCommerce

WooCommerce integrates with an existing WordPress site seamlessly, which makes it the most popular choice for any business that already has a website through WordPress. There are over 75 million websites built with WordPress, so this is why WooCommerce has such a high percentage of users. WooCommerce is great for complex stores and companies that have a development team to customize their coding to make it personalized. They offer a plethora of resources, development tools, and support. Their pricing varies on if you need hosting, themes, etc. so check out their breakdown of costs to determine if this platform will fit your needs. Overall, if you already have a WordPress site, then WooCommerce will probably be the easiest way to get selling quick! 

Shopify

Shopify is a great platform for a novice user to even a developer. It has an easy to use back end with a wide selection of apps to easily integrate. It gives you great stats reporting on your store and it starts at only $29 a month for the basic plan. It is great for businesses of all sizes and can be integrated with your web service to have a “store” page on whatever platform you already use. If you don’t have a website yet, it is easy to create one with one of their free or paid themes. They offer support to get your store started and have options for a Shopify developer to create customized pages too. A lot of our clients at Elemerce use Shopify and we definitely think it is a great platform to get started. If you need help, don’t hesitate to contact us today to discuss more. 

Wix

Wix is a great platform to build a flawless looking website with simple drag and drop features. Their back end is so seamless that any beginner can use, and if you get stuck they have Wix members ready to assist you. Wix offers an excellent app market to integrate and make your website top notch. Their pricing is affordable but varies depending on the features your site offers, such as credit card transactions and online bookings. Overall if you want to be able to design your website on your own without any coding knowledge, then Wix is the top choice for you. 

This is just an overview of the top 3 e-commerce platforms used, but there are really so many excellent options out there, so it is recommended that you do your research before deciding. Some other notable options to consider are BigCommerce, Magneto, and SalesForce Commerce Cloud

As you do your research, consider your coding abilities, what you are selling, and any apps you want to integrate. Elemerce is here to help you sell more, so contact us today to discuss how we can help your online business.

How to sell on Amazon

Selling on Amazon can be a very profitable endeavor for small business owners or even people who enjoy reselling. If you have an established e-commerce brand or you buy products wholesale, selling your products on Amazon could open up a whole new revenue stream and help your brand be found by more customers. Here is how to get started selling on Amazon. 

Choose A Seller Plan 

To get started, you will choose a plan that fits your business best. There is an individual plan that costs you $0.99 with each item you sell. If you start selling a lot, this cost can add up quickly. The professional plan costs $39.99 per month, so if you are selling more than 40 items per month, this is the best option. More info about the plan options can be found on Amazon’s pricing page

Create A Seller Account 

Next you create an Amazon Seller Account. For this you will need your business info, a credit card, tax info, bank info, and a government ID. Then you will log into Seller Central, which is the platform for sellers to look at their account stats, manage products, pricing, and inventory, interact with customers, and set up advertising. There is even a Seller Central app where you can manage your Amazon store on the go. 

What can you sell on Amazon? 

If a product you want to sell is already on Amazon, then it is possible for you to take the steps to get your products on there too. There are some products though that will require approval, such as medical devices. Certain items such as cell phones can be sold used or refurbished, whereas some items can only be sold new such as beauty tools. Full details on Amazon’s restrictions can be found on their website

How To List A Product 

To begin selling, you will create a product listing on Seller Central. To create a product listing, you must have a product identifier such as a UPC, EAN, ISBN for books, or GTIN. If you don’t have one, you can apply for an exemption which will then get you an Amazon code. On Seller Central you can add your own SKUs for your own personal inventory system. 

Next you will need product images, offer details, shipping options, and other relevant product details like sizing, brand, colors, and category. You will want to add keywords that will help your product be found. 

How To Attract Customers

Once your products are live, you will want to make your product more appealing than competitors so it gets clicks and conversions. There are several things you can do to increase your listings, such as set competitive pricing and choosing the best keywords. You can also create advertising campaigns to promote your products. You can also start listing your products on Amazon Prime, which is Fulfillment By Amazon (FBA) but that requires sending your inventory to an Amazon warehouse. There are many things you can do to boost your sales and optimize your listings. 

Overall, selling on Amazon is an experience that can be fun to learn and get creative along the way. Amazon is continually growing and adding more dedicated users that only shop on Amazon. If you are a seller, it’s time to get your products listed. If you need assistance with getting started, contact Elemerce. Our goal is to help you sell more products! 

 

How To Get Your Brand Listed As An Amazon Brand On The Amazon Seller Platform

If you have gone through the efforts of creating your own brand concept, then you deserve to have that brand featured in all its glory for your customers to learn about your product and buy directly from you over other sellers. 

You may have a beautiful website filled with all the info you think your customers could ever need, but the reality is that many consumers rely on Amazon rather than independent websites. 

Amazon is convenient, has a variety of product options in one place, and suggests similar items for a consumer to analyze before making an easy swipe purchase. When a consumer is shopping for an item on Amazon, they usually are not leaving Amazon, which is why it’s so important to have a strong presence with your products on Amazon. 

Having your brand featured on Amazon is basically like your own storefront within the Amazon app or website. Think of Amazon as the mall that you are renting a space in, and you want your front window filled with your top selling items, new releases, and seasonal picks. Your Amazon storefront can be designed to match your branding, fit your voice, and reflect your aesthetic. 

Using the Amazon brand platform also unlocks features and tools not available in the basic Amazon Seller platform. These tools create a better experience for your customer, encouraging brand loyalty, and customer retention. 

You can customize your brand’s listings and protect brand accuracy and content, even if other sellers offer your product. New analytics and advertising tools become available too, which will increase sales and make this free service worth it. 

Step 1: Trademark your brand 

To get your brand listed on Amazon, the first requirement is you must have an active text or image trademark. This first step of getting your brand trademarked is when you will have to spend money. 

To have your brand trademarked, you must go through the official government trademark service and pay the one-time fee which will vary from $200 and up depending on what product categories in which you are trademarking. It is very important to go through the official government trademark registry because Amazon checks this database to see if your brand is legitimately registered. If you are not in the U.S., you can read Amazon’s individual country requirements. It is also to be noted that your trademark must be on the packing or the product. 

Step 2: Sign up for Amazon Brand Registry 

If you don’t have an Amazon account, you must create one now. Next you go to the Brand Registry page and click Sign In. You must be the trademark owner to submit a brand registry application, and if you aren’t, you can only apply to be an additional user for that brand’s account. 

Step 3: Enroll Your Brand 

Once you sign in, you can enroll your brand. This is the step where you need to have your trademark registry info ready to go. You will list the product categories that your brand sells. Once you finish filling out the information, you will receive a verification code and will proceed with the setup of your new branded account.  

Once inside the Brand Registry system, you can create a custom landing page to represent your brand that lives within Amazon. When someone is looking at your products, they will be able to click “Go To Brand Name Store” and check out your custom digital storefront. 

This is where you will want to include any photos and logos that define your brand, and highlight your best selling items, product categories, and seasonal releases. It is recommended you keep this up to date with items that you want to highlight. You will get analytics that will help you make better business decisions and teach you about your customer habits. 

Overtime, having your brand represented on Amazon should help increase your brand awareness and gain loyal customers. You will also be able to control listings for your products, even if other sellers are offering your product. 

Overall if you have your own branded items, having the Brand Registry features is a great business tool to use to increase your online sales. 

Need help managing your Amazon listings? Check out the e-commerce services that Elemerce offers. 

 

Best Dropshipping Apps For Shopify

Shopify has become the popular website of choice for e-commerce solutions. With it’s easy to use functionality and capability to integrate so many great apps, it’s arguably the best option for anyone wanting to start an online store. What if you don’t have a product? That’s okay because there are numerous dropshipping apps offering print on demand services and products that can be instantly shipped to a purchaser. 

Here are a few of the best dropshipping apps for Shopify: 

Oberlo – Oberlo is a third-party dropshipping app that is easy to install and choose products to begin selling right away. With a wide variety of products to choose from, you can curate your own store, then customers purchase the items you have listed, and a third-party will ship directly to your customer. Now you don’t have to deal with the hassle of sourcing and shipping products yourself. Some popular items on Oberlo are sunglasses, watches, fashion jewelry, and apparel. 

Printify – Printity is a great resource if you have the design for a shirt, but don’t want to have to physically print them or order in bulk. Printity will print on demand whatever products your customer orders, and then ship directly to them. Now you can focus on designing new ideas, and save the manual printing for someone else! Printify also offers hoodies, mugs, long sleeve shirts, leggings, and other items you can design on. It has easy to use functionality to create and customize a mock that integrates seamlessly with your Shopify store. 

Dripshipper – Have you always wanted to start your own coffee brand? Now you can with Dripshipper. Choose your beans, design your label, and guarantee freshness with every order. 

Creative Hub – Creative Hub is a great resource for artists looking to produce their designs in various ways to share with the world. Artists can upload their designs to make custom prints or various sizes, wall hangings and more. It also comes with a certificate of authenticity so your customers know that they got original work from you. 

Lulu xPress – Lulu xPress is a great app for writers and authors who want to publish their own books without having to go through a publisher. Now you can share your stories, poetry, and artwork with the world in custom books, calendars, coloring books and more. 

These are only a few of the hundreds of apps that integrate with Shopify. Starting your online brand and expanding your digital storefront is easy with dropshipping options in every category. 

Need help launching your online brands? See what Elemerce can do for you. 

 

Top Tips for Amazon Advertising

Every brand knows that marketing and advertising are key to their success, from growing brand awareness with target audiences to converting prospects into customers. It can be difficult to know where the best place to advertise is, though, and what the best channels to invest money into are. 

Amazon advertising provides brands an opportunity to connect their customers directly to their ecommerce offerings and products on Amazon. Here’s how brands and small businesses can use it to help grow their sales and boost their Amazon presence. 

What is Amazon Advertising? 

Amazon-specific advertising has been around since 2018 as an effective search advertising solution for vendors on Amazon. Similar to PPC ads on Google, vendors only pay when shoppers click on ads. Amazon Advertising can be a core advertising platform for Amazon vendors and can serve as a good advertising alternative to Google and Facebook advertising. 

How Does Amazon Advertising Benefit Your Business? 

Amazon advertising has similar benefits to other digital advertising channels, but can be specialized and targeted to Amazon vendors and their unique goals: 

  • Higher search ranking: Every brand wants to be the first option that customers see when they search for a product. Amazon sponsored ads will help drive visibility and make your brand more competitive. 
  • Cost-effective: A unique aspect of Amazon advertising is that sellers will only pay for clicks on an ad, not the impressions that an ad generates. Amazon will also deduct the advertising cost from the sale revenue of the advertising seller. 
  • Measurable analytics: Sellers can easily track the performance of their advertising and link the spend of their ad campaigns to the increase in sales. Analytics helps advertisers tweak their keyword strategy to make it more effective and reach more customers. 
  • Positive user experience: Sponsored ad content easily displays on desktop search but works equally well on Amazon apps across smartphones and tablets. 

If you’re looking for support to help make the most out of your Amazon advertising, our expert team can help. From advertising best practices to keyword strategy to designing creative, our team can help you create a strong Amazon advertising plan that helps you reach your business goals. Get in touch today.