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3 Best Email Marketing Tools To Use For 2021

With newer access to marketing tools like text message campaigns, social media, and even AI chatbots, some people believe email marketing is dead. However, as of 2020 there are 3.9 billion email users worldwide and by 2023, it is predicted that number will grow to 4.3 billion. 

There are 293.6 billion emails sent out everyday, proving that email marketing is far from slowing down. If you are not using email marketing, it is time to step up your digital marketing game because your competitors are sending emails. Even if you think sending weekly email updates is spammy or you are seeing a low percentage of people opening, do not give up. This just means you need to get creative with your campaign content, see what competitors are doing, and test out other software and options to improve your email campaigns. 

Here are our 3 favorite email marketing tools to consider: 

Best for E-Commerce: DRIP 

Drip is an e-commerce marketing automation that uses your email collected email data and sends automated emails based on user activity. If someone is looking at your site for example, they will send them an email and even a text reminding them about an abandoned cart. It categorizes your customers based on collected data tags and customizes their campaign experience with personalized content. If you are an e-commerce website, this powerful tool can take your email marketing efforts to the next level of success. It integrates seamlessly with popular e-commerce websites like WordPress, WooCommerce, and Shopify. 

Best for BloggersConvertKit

ConvertKit has a lot of features specifically for creators so if you have a YouTube channel, a podcast, or are a blogger, this is a great service to consider. ConvertKit has segmentation tools to turn your casual viewers into subscribers. Their easy email templates allow personalization so your readers feel connected to your brand. Their focus is to help artists and creators grow their brands and make a living online. 

Best for Overall Business ConstantContact 

ConstantContact has been continually growing in popularity over the years. It has an easy to use back end that allows you to create beautiful customized emails for your business. Their technical support is rated better than competitors like MailChimp and their pricing is a little cheaper too. ConstantContact integrates with most website platforms from Shopify to WordPress, and you can even manage social campaigns too. You can easily check your campaign performance and segment your lists for optimum reach. 

There are so many options for email marketing platforms, and even some free options too. Generally though as your list grows, your marketing plan cost will go up. Ideally as you keep your lists segmented and up to date, your campaigns should be effective. 

It is always best practice to check what a good conversion and open rate is for your industry and set your goals to exceed those numbers. As with anything, consistency is key. Your campaigns will build customer loyalty and get your messaging out to your fans. If you need help with your email marketing, Elemerce is a great resource. Contact us today to discuss how Elemerce can help you!

What Is A Drip Campaign?

Have you ever received an email after looking at a website that reminds you of a product you clicked on? This is a drip campaign. This automated message was sent to push you down the sales funnel and try to push you to purchase whatever you were looking at. Drip campaigns are automated marketing campaigns designed to send or ‘drip’ to customers over time based on certain behaviors and data. 

Drip campaigns are usually email, but they can be other forms of marketing too, such as text messages or Facebook messenger bots. The messaging for your campaigns are set up ahead of time and are designed to save you time with automation.

A great drip campaign every website should have is an automated message when someone signs up for your newsletter. You can offer them a discount to try to encourage a sale, and since they signed up willingly there is a high chance they are interested in making a purchase. 

Drip campaigns are higher converting than traditional email marketing because they are targeting the right subscribers with relevant emails. Using audience segmentation, drip campaigns are a powerful marketing flow that is custom to the user’s experience. They nurture your interested customer to become more familiar with your brand. 

The email marketing companies that specialize in drip campaigns usually have a workflow backend that will allow you to integrate with your e-commerce platform, your website, sign up forms, etc. Some of the popular tools that offer drip marketing are Drip, ConvertKit, and MailChimp. It is best to research the options each platform offers and use whatever platform best fits your needs and integrates with the other programs you use. 

Overall, drip campaigns are commonplace in marketing and if you are not yet using them, it is time to step up your marketing efforts. 

Elemerce is a great resource to help you set up your email campaigns. Contact us today to learn more about how we can help create drip campaigns that convert into sales.