We’re now living in the 20’s! But they won’t be so “roaring” for your business if you’re still stuck in the old, traditional way of marketing. If you’re still wasting time and money on billboards, print ads, and cold calling, this is your wakeup call.
Look around you! The world isn’t “going digital”. It already IS digital. Virtually every process, communication, activity, and transaction relies heavily on computers. The average American now officially spends more time each day on mobile apps than they do on TV. Thus, businesses are quickly making the necessary adjustments to become a competitor in the digital marketplace — as should you!
However, getting your business online is only a fraction of the solution. If you want your business to truly thrive in the years to come, you must adopt a completely new way of marketing. To be more specific, you must implement a calculated, ever-adapting digital marketing strategy. This strategy can include anything from SEO, to PPC, to social media campaigns, to email marketing. And we suggest that this strategy must include:
- A clean, functioning website
- An influence in the digital marketplace
- Quality content marketing
But the purpose of this article isn’t to tell you what digital marketing strategies you should adopt. Nor is it an attempt to explain how to put together a proper digital marketing plan. The purpose of this article is to convince you of why the very survival of your business hinges on your ability to market in the digital world. To do so, we are going to speak in terms of advantages. Here is a short list of the greatest advantages going digital will give your business:
Greater Reach = More Sales
There is no TV commercial, no highway billboard, no magazine ad that could ever compete with the millions of views digital ads can get on the World Wide Web in the matter of MINUTES. You can only hope people are watching the right tv channel, or driving down the right road, or reading the right magazine in order to see your advertisement. But with a digital advertisement, you can be confident that your target audience will be looking at their screens… every day. Speaking of your target audience… that brings us to the next advantage.
Precision = Higher ROI
Perhaps the greatest feat of the marketing universe is the use of complex algorithms to pinpoint the target audience with a precision and accuracy only a computer could pull off. Other algorithms are built into platforms to learn everything about everybody. Their age, their race, their relationship status, their favorite color, their taste in music, their personality, and most importantly, their buying patterns. In digital marketing, you gain access to these algorithms and data. And with this power, you can identify and choose exactly who sees your advertisements (and who’s engaging with them). Consequently, your ROI can be exponentially higher than it would ever be through traditional ways of advertising.
Personalization = Increased Trust and Loyalty
Imagine trying to create a personalized billboard for everyone on the road. That would be quite the undertaking. But with digital marketing, this way of advertising is all too easy. That’s because there are features built into marketing platforms that will automatically personalize your emails, messages, etc to address the individual recipient. This type of personalized advertising increases trust and loyalty from your customers, as they feel that your business truly knows and cares about them.
Enhanced Measurability = Enhanced Malleability
With computerized tracking and reporting, you can clearly see who is reacting positively to your content. As stated earlier, there are algorithms in place to identify exactly who your customers are. You can also see which advertisements worked, as well as which ones didn’t work.You can experiment through trial and error to see which words, which images, which colors gain the most attention. You have unlimited access to data that will help you make the tweaks and adjustments necessary to optimizing engagement and traffic to your website. With traditional print or tv advertisements, it’s much harder to measure the success of your advertisements.
Ease of Automation = Effortless Timeliness
The amount of time, energy, and resources spent on creating and distributing a marketing campaign is easily cut into a hundredth. With print advertisements you need suppliers, you need printers, you need ink, you need trucks, you need ladders, etc. With digital advertising, all you need is a keyboard and a mouse. Additionally, the work put into scheduling and delivering advertisements becomes effortless. Marketing platforms have the ability to automatically publish your content on time and in order, for whatever period of time you tell it to.
An Abundance of Options = Unlimited Possibilities
Lastly, perhaps the most glaring advantage of digital marketing is the plethora of modes and mediums available at your disposal. With the creative power of digital graphics, videos, social media, blogs, emails, websites, mobile apps, podcasts, and so much more… your imagination truly becomes the only limit to what you can produce and how you present it.
Planning and executing an effective digital marketing strategy isn’t simple. But it is necessary if your business is to survive the coming decade. As the digital marketplace becomes increasingly crowded, it becomes increasingly difficult to get ahead of the competition. This is your wake up call to act now.
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