Digital Strategy Archives - Elemerce

The #1 Way to Crash Your E-Commerce Business Before 2023

We’re now living in the 20’s! But they won’t be so “roaring” for your business if you’re still stuck in the old, traditional way of marketing. If you’re still wasting time and money on billboards, print ads, and cold calling, this is your wakeup call.

Look around you! The world isn’t “going digital”. It already IS digital. Virtually every process, communication, activity, and transaction relies heavily on computers. The average American now officially spends more time each day on mobile apps than they do on TV. Thus, businesses are quickly making the necessary adjustments to become a competitor in the digital marketplace — as should you!

However, getting your business online is only a fraction of the solution. If you want your business to truly thrive in the years to come, you must adopt a completely new way of marketing. To be more specific, you must implement a calculated, ever-adapting digital marketing strategy. This strategy can include anything from SEO, to PPC, to social media campaigns, to email marketing. And we suggest that this strategy must include:

  • A clean, functioning website
  • An influence in the digital marketplace
  • Quality content marketing

But the purpose of this article isn’t to tell you what digital marketing strategies you should adopt. Nor is it an attempt to explain how to put together a proper digital marketing plan. The purpose of this article is to convince you of why the very survival of your business hinges on your ability to market in the digital world. To do so, we are going to speak in terms of advantages. Here is a short list of the greatest advantages going digital will give your business:

Greater Reach = More Sales

There is no TV commercial, no highway billboard, no magazine ad that could ever compete with the millions of views digital ads can get on the World Wide Web in the matter of MINUTES. You can only hope people are watching the right tv channel, or driving down the right road, or reading the right magazine in order to see your advertisement. But with a digital advertisement, you can be confident that your target audience will be looking at their screens… every day. Speaking of your target audience… that brings us to the next advantage.

Precision = Higher ROI

Perhaps the greatest feat of the marketing universe is the use of complex algorithms to pinpoint the target audience with a precision and accuracy only a computer could pull off. Other algorithms are built into platforms to learn everything about everybody. Their age, their race, their relationship status, their favorite color, their taste in music, their personality, and most importantly, their buying patterns. In digital marketing, you gain access to these algorithms and data. And with this power, you can identify and choose exactly who sees your advertisements (and who’s engaging with them). Consequently, your ROI can be exponentially higher than it would ever be through traditional ways of advertising.

Personalization = Increased Trust and Loyalty

Imagine trying to create a personalized billboard for everyone on the road. That would be quite the undertaking. But with digital marketing, this way of advertising is all too easy. That’s because there are features built into marketing platforms that will automatically personalize your emails, messages, etc to address the individual recipient. This type of personalized advertising increases trust and loyalty from your customers, as they feel that your business truly knows and cares about them.

Enhanced Measurability = Enhanced Malleability

With computerized tracking and reporting, you can clearly see who is reacting positively to your content. As stated earlier, there are algorithms in place to identify exactly who your customers are. You can also see which advertisements worked, as well as which ones didn’t work.You can experiment through trial and error to see which words, which images, which colors gain the most attention. You have unlimited access to data that will help you make the tweaks and adjustments necessary to optimizing engagement and traffic to your website. With traditional print or tv advertisements, it’s much harder to measure the success of your advertisements.

Ease of Automation = Effortless Timeliness

The amount of time, energy, and resources spent on creating and distributing a marketing campaign is easily cut into a hundredth. With print advertisements you need suppliers, you need printers, you need ink, you need trucks, you need ladders, etc. With digital advertising, all you need is a keyboard and a mouse. Additionally, the work put into scheduling and delivering advertisements becomes effortless. Marketing platforms have the ability to automatically publish your content on time and in order, for whatever period of time you tell it to.

An Abundance of Options = Unlimited Possibilities

Lastly, perhaps the most glaring advantage of digital marketing is the plethora of modes and mediums available at your disposal. With the creative power of digital graphics, videos, social media, blogs, emails, websites, mobile apps, podcasts, and so much more… your imagination truly becomes the only limit to what you can produce and how you present it.

Planning and executing an effective digital marketing strategy isn’t simple. But it is necessary if your business is to survive the coming decade. As the digital marketplace becomes increasingly crowded, it becomes increasingly difficult to get ahead of the competition. This is your wake up call to act now.

For a free evaluation and consultation contact us here.

 

How To Take Your E-Commerce Business To The Next Level

Traditional commerce has been around for ages, but thanks to the internet, the expansion of eCommerce has become global. E-commerce gives people unlimited access to sell and purchase online, anywhere, anytime with a click of a button. 

Launching an e-commerce business may seem like an easy task, but it comes with its challenges if you want to succeed. You start with a product,  a theme, and boom, you can start selling. The tricky part, however, is building your following and finding the right customers. To take your e-commerce business to the next level, this is where this comes into play.  

Here is how to take your e-commerce business to the next level: 

If you are an e-commerce business owner, then you probably have gone through ups and downs with your sales. When you first launch, it is unpredictable what the outcome might be. There could be an influx of sales from acquaintances or special promotions. Then your e-commerce business slowed down, which is natural. 

The best way to take your business to the next level is by focusing on increasing sales and establishing a presence online. You can accomplish this through digital marketing and advertising.  For an e-commerce business, driving traffic to your site increases brand awareness, and brand awareness helps generate sales.  The more you diversify your presence on various online platforms, the more you can succeed. 

To get started, do market research to establish your audience. Then, build your advertising using best marketing tactics to reach your audience. There is so much more on how to use digital marketing and advertising to grow your e-commerce presence. This may be overwhelming at first, but that is okay because Elemerce is here to assist clients in growing their e-commerce brands. To get started, contact us today for a free consultation. 

Best Productivity Apps for 2021

In today’s work culture, most businesses with the capability to work remotely have transitioned to work from home due to the pandemic, and many are finding the productivity of their employees to be improved. This abrupt transition to remote work took place almost a year ago, but now companies are finally figuring out the best protocols and the best tools to achieve success. 

 

Staying organized and on-track without checking in with your team every day has been something organizations have had to figure out, but thanks to productivity software, teams have been able to organize their workflows better than before. 

 

There are a ton of apps out there so sign up for the free trials and see if the functions work for your workflow and organization style. Each will have different notification options, view styles, templates, integrations, and progress tracking. From sticky notes to fancy spreadsheets, it can be a lot to adjust to but once businesses embrace its functions, it is easier to stay on track with deadlines, communication, and collaboration. 

 

Here are the best productivity apps for 2021: 

 

Monday

Monday has been growing in popularity because of its easy integrations, affordability, and templates. Small businesses can actually afford this software at seats costing $9/month. It integrates with Google, Slack, and other popular tools. Monday comes with ready-to-use templates for freelancers, project management, construction projects, real estate, and even schoolwork.  

 

Basecamp

The functionality of Basecamp is favored by people who aren’t visual and don’t want functions like Gantt Charts. It is a top-rated collaboration tool that’s been a popular choice for cloud-based teamwork for a while. At $999 for a year for unlimited projects and members, this can be a solid option for large companies, and organizing tasks for multiple clients. There is also a bulletin board where you can make company-wide announcements too. 

 

Asana

Asana has been the lead productivity app for a while and with good reason. Its functionality is easy to use and can be applied across any industry, but especially great for those with visual components. You can upload images directly into tasks, set recurring tasks, and organize team workflow with different view options. Some teams like the KanBan view, some prefer the Gantt Chart, and some prefer a task list organized by date. The starting plan is $10.99/month per seat making it good for large and small companies. 

 

No matter what productivity tool your organization chooses to use, the key is to get all employees on board with using it. All these programs offer training tools and tutorials so share them with your team and get your workflow on today! 

 

Tips On Text Message Marketing

Email marketing can be effective, but successful open rates are around 10%, which means if you have a list of 1,000 contacts, then only 100 are actually opening your email. 

For text message marketing campaigns, you can get almost 100% rate. 

Since we are all glued to our phones, an incoming text message is often instantly read, making it an effective way to reach your audience with sales and promotions fast. 

Text message (MMS) campaigns can be expensive though, and are often purchased on a credit-based system. Sending an image or long form text (SMS) often uses more credits, so it’s best to brainstorm the best ways to effectively use your budget. 

There are various strategies you can use for successful text campaigns to drive sales, offer discounts to customers with abandoned carts, and increase your overall revenue. 

Here are some tips for effective text message marketing: 

  1. Promote your text list – Let your customers know that you offer text message promotions and give them an easy way to opt in. This can be social posts with “Text this number to sign up for our text list for exclusive offerings and be the first to know about our sales!” You can also add pop ups on your website offering a discount for enrolling in your marketing lists, and then can receive an instant text for 10% off for their first purchase. 
  2. Write copy that is to the point – A text message campaign can only be a limited character count. This means you need to get to the point of your offering fast and effective. An example, “24 Hour Sale! All hoodies are 50% OFF for today only! Shop now! LINK”
  3. Always include a link with call to action – Text message campaigns should always have a call-to-action that links to your website or whatever you are trying to promote. Even if you are advertising a sale that is in person, use a link where they can sign up, view specials, enter a giveaway, or learn more. An example of this could be for a restaurant – “Free Appetizers today only at Joe’s Burgers! Check out our menu and make a reservation! LINK”
  4. Offer special promotions for your text list – Make your customers feel special for being on your text list. Instead of blasting them with every single promotion, carefully cater exclusive deals that they will feel are valuable. An example of this – “Thanks for being a loyal customer! Use exclusive code TEXTME for 10% off your purchase.” 
  5. Use text messages to announce exclusive releases – Since text messages are often read very quickly, you can do exclusive announcements using this tool for limited releases or on-sale-now promotions. An example of this – “The greatest band ever is coming to town on March 15! Very limited tickets are on sale now! LINK”

With any successful campaign, you want to increase customer awareness and loyalty, without driving customers away. This means you don’t want to send text messages daily to your customers. Brainstorm the more important times and days you want to get your messaging out there, and stick to a schedule. If you blast people too much, they will get annoyed and are more likely to opt out. 

It is best practice to always let your customers know how they can opt out if they wish to stop receiving your messages. You want to add text like, “To stop receiving special offers, reply STOP.”

Overall text campaigns can be a great marketing tool that will increase your sales and help you get your messaging out there. You can also promote contests, events, and whatever else your business needs to succeed. Get in touch with us to see how Elemerce can help your business grow today! 

 

 

3 Tips for E-Commerce Product Photography

Selling products online is no small feat. From choosing the right e-commerce distribution channels to creating strong branding and marketing strategies, there is a lot that goes into successfully selling online. One of the most important aspects, however, is high-quality product photography. 

Product images are the first thing consumers see when they shop online. Having high-quality images adds value to your e-commerce, engaging customers from the get-go and increasing their chances of making a purchase. Before customers read a description on a page, their focus is always drawn to visuals first. 

Professional photography can make your product impossible to ignore and in the long run, increase your brand’s equity. Below are five tips to elevate your e-commerce photography and boost sales.

Highlight the Benefits

Use photography to your advantage by highlighting unique aspects of your product. From new features to different styles and colors, show your customers what makes your product special. Encourage your photographer to experiment with different lighting and backgrounds to get the best shot possible.

Keep it Simple

While a good photographer will make it hard to narrow down which images you want to feature on your site, it is important to cut your selection down to a certain number of photos. Avoid cluttering your site with too many images and instead choose a constant amount for each product. We recommend featuring only three to four images per product. 

Share Video Content

Looking for an even better way to share your product with customers? Video content is the answer. By showing your product in real-time use, videos do an excellent job of highlighting features and benefits to customers. When shooting video content, be sure your background is simple and won’t distract from your product. 

How Businesses Are Rebranding due to COVID-19

The coronavirus pandemic shifted society on a global scale. Business owners, in particular, experienced challenging times in which they had to make swift changes, adapt to meet new health regulations, and find new ways to attract customers. 

In the time of COVID-19, every business regardless of industry is making changes to face challenging times head-on. From updating designs and services to finding ways to give back to those in need, rebranding allows companies to evolve, attract new consumers, and gain longevity. 

Despite popular belief, rebranding doesn’t always have to mean starting from scratch. There are many ways to incorporate small changes that can add up and strengthen your company in the long run.

For example, one way companies can rebrand is by strengthening their customer base and building an online community. In the era of social distancing, building a virtual community has never been more important. Taking time to engage with customers online and developing customer loyalty programs are two simple ways to rebrand your organization.

Focusing on community needs and social movements is another way many companies are evolving during this time. Whether that means donating a portion of profits to a good cause or educating customers on social issues, giving back can go a long way.

COVID-19 has led many businesses to rethink their products and services. Instead of viewing this as a challenge, take it as an opportunity to rebrand your company and think about which products and services you should keep and which, if any, you can do without. Be creative, explore new markets, and think about how your business can stay in-demand. 

Why is Digital Advertising and Marketing Important for Your Business?

Digital marketing and advertising is a must have for businesses. Advertising drives awareness, and with more people shopping online than ever before, advertising needs to take place more and more where customers are already doing their research and their buying. But the term “digital advertising” can still feel overwhelming in terms of options and reasons why businesses should continue to invest in digital marketing efforts. 

What “Counts” as Digital Marketing and Advertising? 

The possibilities for businesses to engage in digital advertising are endless. It can depend on the type of business, product, and target audience, but there are options for every budget and almost every investment of time. 

Some examples include:

  • SEO: Search engine optimization focuses on creating optimization around keywords that potential customers may be searching for in an effort to help content rank higher in searches through Google and Bing. 
  • Pay-per-click ads: PPC ads help businesses rank higher in search, as organizations will pay for placement, which can drive traffic, but also comes at a higher price for advertisers. 
  • Social media ads: Social media ads function similarly to PPC search ads, in that businesses will pay for their ads to appear to certain audiences based on certain criteria, usually based on demographics of their target audience like age, location, and more. 
  • Email marketing: Email marketing is a direct form of advertising and marketing that reaches customers who have opted-in to communications or bought previous products and offers businesses a way to upsell, cross-sell, and continue to engage with interested audiences. 
  • Influencer marketing: Another form of digital marketing is connecting with people who have a significant following on social media. Businesses will pay these influencers  – with money or product – to use their products and talk about them online to their audiences. This can increase brand exposure, although Instagram and other platforms have very specific guidelines about making sure that influencers and affiliates are transparent about which posts are being sponsored by advertisers and businesses. 

While this is by no means an exhaustive list, it represents some of the more common ways that businesses of all sizes choose to invest in digital marketing. 

In addition to the fact that digital advertising aligns with the way that modern people shop – online – the capabilities of digital marketing often help drive better, more tangible results and return on investment than traditional advertising. 

  1. Personalization: Google advertising, Facebook ads, LinkedIn ads, and plenty more offer hyper personalization to target people most likely to benefit from your product and services. You can also re-target anyone who’s interacted with your social page or website, which is a great way to stay top of mind and help drive more engagement and ultimately convert to paying customers is linked to robust reporting. Almost every type of digital advertising offers an analytics dashboard that can track clicks, engagement, reach, and plenty more metrics to help you understand how your messaging is reaching audiences and what behavior it’s driving. This can help you tweak, adjust, and optimize your content. 
  2. Scalability: Digital ads are easy to scale back and also increase spend on, depending on your budget, product availability, seasonality, and plenty more. Traditional ad buys – radio, print, TV – are often set for a certain amount of time and run until the contract is over. 
  3. Accessibility and Reach: The biggest reason for putting time and money into digital advertising is that it meets your consumers where they are – at their desktop computers, on their mobile devices, on social media, email inboxes,  and much more. Research has shown that organizations using social media ads regularly outperform their peers. 

If your business needs guidance, direction, or support in your digital advertising marketing efforts, our expert team can help. Get in touch with us today to find out how we can help grow your business with the right mix of digital advertising. 

 

Best-Selling Products During the COVID-19 Era

The novel coronavirus has changed consumer shopping habits, maybe forever. Certain industries have seen a sharp decline in sales, while others saw a surprising spike, and many more are getting creative with how they market to customers and how they can pivot their product lines to meet the current market demand.

The largest growth has been in categories such as home appliances, home improvement, security and protection, sports and entertainment, and lights and lighting – essentially everything you would expect to spend money on if you were in sheltering-in-place and working from home.

What made the best-sellers list?

Here are some of the top products that have sold in the first half of 2020, as COVID-19 impacted the whole country.

  • Cleaning supplies: This is not a surprising best-seller. With everything from soap and disinfecting wipes to toilet paper and paper towels all selling out in physical and online locations across the country, the care and cleaning category has seen extreme demand during this time. The priority for many people has been cleanliness and comfort as the focus on health safety has grown.
  • Yeast: Some grocery stores and online suppliers have had a hard time keeping items in stock as more consumers picked up cooking and baking at home habits once going to sit down at restaurants was no longer an option. With fewer options for things to do outside of the house, many people took up baking, particularly things like bread, which drove up purchases of yeast way past the point of demand previously. Many stores were sold out for weeks.
  • At-home fitness equipment: Like many other businesses, gyms shut their doors for health and safety and people pivoted to working out at home. Items like kettlebells, resistance bands, hand weights, and pull-up bars all saw increased sales as people started buying equipment to support their new home gym routines.
  • Puzzles: Across Amazon and other platforms, puzzles became very hard to come by as people searched for new entertainment options and hobbies to keep themselves and their families busy.
  • Nintendo Switches: Another source of family entertainment – the Nintendo Switch – saw surging sales that saw it sold out at vendors everywhere. This was an already popular product that saw an even bigger boost in light of conditions being impacted by
    COVID.
  • Work from home tools: With a huge portion of the American workforce transitioning to work from home or remote work situations, there’s been a significant uptick in office supplies and technology. Webcams, laptops, desks, office, chairs, and monitors have also seen a spike in sales that would be very unusual outside of a pandemic.
  • Baby gates: One ecommerce report noted that baby gates and screens have seen bigger sales in the first half of 2020, likely as a solution for parents who need to crate a sudden in-home separation of their work and personal space and create boundaries for pets and kids.

If you’re looking for a way to drive more sales, we can help your business get in front of more customers. Our experience in promotion, marketing, and sales can help you connect with a wider audience and help you get the best selling results possible. Find out more by contacting our team today.

The Creation of the Content Game

The incorporation of content into marketing resources has drastically improved over the years in the retail space. As you consider the marketing strategies of your business, find the content your customers want to see. 

The customer wants to feel engaged and a part of the brand you are building. Don’t be afraid to incorporate content that shares the story of your business. Making yourself relatable through content will share your story, take you places you never thought possible. 

When faced with the challenge of where to incorporate content into your ecommerce or retail marketing, consider the following: 

  • Publish content on a daily basis, at least
  • Have a wide variety of material: infographics, blogs, social media and product reviews
  • Don’t forget to include videos
  • Provide your research and data, if applicable
  • Create ORIGINAL content

Ecommerce Marketing Experts

The marketing world is complex and at times, overwhelming. As a business owner, if the idea of undertaking a retail marketing strategy feels daunting, let us take that off of your plate. At Elemerce, we have created the perfect relationship between ecommerce and marketing services. 

So if you’re ready to take the guesswork out of marketing your brand, let us help. Contact us today for a free consultation

 

How Ecommerce Changed the Marketing Space

The marketing game has come a long way in the retail space since embracing ecommerce. With the internet providing access to a wide range of services in the ecommerce arena, it has changed the way we target customers through social media and our overall online presence. 

As a business, it is your goal to create a unique platform that allows marketing campaigns to reach the audiences you wish to target and become future investors or customers. With the right campaigns, it is possible to be successful at providing consistent messaging across all platforms. 

Retail marketing has stepped up its expectations in the ecommerce world. Let’s take a look at how it has evolved to become what it is today. 

Marketing is Essential

Whether your business is big or small, marketing has become a must. Why? With the number of companies, that could be similar to your own, it’s important to establish brand identity. With a brand identity you are: 

  • Distinguishing yourself from competitors
  • Becoming a brand that customers will remember
  • Building a reputation

Creative marketing campaigns and strategies are required if you are to make a name for your business online. 

Marketing Has Become Accessible

It wasn’t an ideal world for those in the retail space back in the day. Around 20 or 30 years ago when newspaper, television and radio ads were the only way to get your message across, you’d be faced with a pretty hefty bill. 

Today with technology making it more accessible for retailers to create ad campaigns across popular platforms and search engines, there’s no limit to what your business can achieve when it comes to customer acquisition. 

The best part? It’s not 1994 when a television advertisement would have cost you an arm and a leg to get one message across. Creating ad campaigns today tends to be more wallet-friendly and provide a broader return on customer engagement.