business Archives - Elemerce

Tips To Improve Remote Working

Remote working has become the social norm thanks to the pandemic. We had a historical shift to remote work that happened almost overnight at the beginning of the global health crisis. Currently, almost twice as many employees are working from home as at work. 

 

According to a survey from Stanford, only 51% of the respondents say they are able to work at an efficiency rate of 80 or more. This means half the people are experiencing difficulties adjusting to working from home. 

 

Reasons can include distractions, not having a dedicated space, not being tech-savvy, and disliking being on a computer for more hours. However, there are a lot of people who do enjoy the freedom to wear sweatpants in a virtual meeting, the ability to take a break and walk your dog, and fewer distractions from co-workers resulting in more focused work time. 

 

Whichever category you fall under, the adjustment to remote work can be a change. Here are some tips to improve remote working. 

 

Set yourself up a dedicated workspace

Employees have complained that working remotely has removed the separation of home life and work. If you set yourself up a dedicated work area, you will feel focused when you sit down to work. When you get up from this dedicated space, that is when you can “turn off” work mode and enjoy being “home for the night.” 

 

Buy a monitor to avoid neck strain 

For some, the jump to remote work meant sitting on your couch and working from your laptop. That was fun at first, but after a few hours, your neck will inevitably hurt from looking down at your laptop screen. It is best to purchase a monitor and set it up at your dedicated workspace so that you can work at eye level. You can even get a laptop stand for your laptop and utilize two screens for better productivity. 

 

Make a productivity plan 

Your schedule has probably changed some before your office days. Some are finding themselves working more at night, and some are taking longer breaks throughout the day to do things like walk your dog. As long as you are managing your tasks and staying organized, most companies have gotten more flexible with their hours. There are some great productivity tools out there such as Monday.com or Asana.com that can help you stay organized with your team from wherever you are. Even a simple checklist at home can help you stay focused and accomplish your goals. However you choose to organize your productivity is fine, but having some sort of organization is important. 

 

Overall, remote work is here to stay, so we recommend trying to adjust the best you can. If you are interested in how Elemerce can help your company with marketing productivity, contact us today! 

Customer Loyalty Programs To Implement For Your Business

Loyalty programs are a great marketing method for every size business to implement because it builds customer satisfaction and retention. By creating a loyalty program, you are incentivizing your already existing customers for shopping with you again. According to Zinrelo, 20% of your customers will make up 80% of your revenue in the future. But loyalty program benefits don’t stop there. 65% of businesses use their loyalty program to attract new customers.

By implementing a loyalty program, you will grow your brand’s recognition and increase your sales. You can help your customer satisfaction and reach your customers easier with new products or promotions. Here are 5 types of loyalty programs you can use today. Here are 5 examples of loyalty programs your business can implement for higher returns and more customer satisfaction: 

  1. Points-Based System 

A points-based system is an easy option to implement because there is a wide selection of software that can easily manage it for you. If you have an app, it is even easier. Customers’ purchases translate into points to earn them discounts or promotions. An example of this is Dominos Pizza rewards, where overtime members earn free pizza. 

         2. Cash-Back System 

Cash-back rewards are popular among credit card programs where you earn points that translate into dollars and can redeem when they stack up. For example, Amazon’s credit card will earn you cashback that can be applied easily to Amazon purchases. 

         3. Punch Card Programs 

A punch card is a super-easy way for a brick and mortar store to implement customer rewards with little effort. An example of this is a local ice cream shop giving away free ice cream for every 10 purchased. The downside to this is people can lose their physical punch cards, but there are Punch Card Apps you can use to digitize this offer. 

         4. Tiered Rewards Program

Tiered rewards are more complicated than your typical points-based system, but can be beneficial because they can segment your customers better. An example of a tiered rewards system is Sephora, where shoppers can stack their points to redeem various beauty products. The first tier is a small promotional sample, but the second and third tiers are usually high-end that customers get excited to try.  

         5. Subscription Programs 

Subscription programs can be difficult to implement because they cost money, but once someone is a subscriber it is very beneficial because the user chose to pay for it. If you can make it appealing, you could have regular customers all the time. An example of this is Costco, where customers pay to be a member to shop there and get Costco deals.  

It is to be noted that we did not mention coalition rewards programs, which is where you partner up on a rewards program with other businesses. These can work great because your reach can be greater; however, usually, the coalition program is pushed more itself rather than your business. 

If you are interested in starting your own rewards for your business, contact Elemerce for help strategizing your e-commerce business needs today.