business tips Archives - Elemerce

The #1 Way to Crash Your E-Commerce Business Before 2023

We’re now living in the 20’s! But they won’t be so “roaring” for your business if you’re still stuck in the old, traditional way of marketing. If you’re still wasting time and money on billboards, print ads, and cold calling, this is your wakeup call.

Look around you! The world isn’t “going digital”. It already IS digital. Virtually every process, communication, activity, and transaction relies heavily on computers. The average American now officially spends more time each day on mobile apps than they do on TV. Thus, businesses are quickly making the necessary adjustments to become a competitor in the digital marketplace — as should you!

However, getting your business online is only a fraction of the solution. If you want your business to truly thrive in the years to come, you must adopt a completely new way of marketing. To be more specific, you must implement a calculated, ever-adapting digital marketing strategy. This strategy can include anything from SEO, to PPC, to social media campaigns, to email marketing. And we suggest that this strategy must include:

  • A clean, functioning website
  • An influence in the digital marketplace
  • Quality content marketing

But the purpose of this article isn’t to tell you what digital marketing strategies you should adopt. Nor is it an attempt to explain how to put together a proper digital marketing plan. The purpose of this article is to convince you of why the very survival of your business hinges on your ability to market in the digital world. To do so, we are going to speak in terms of advantages. Here is a short list of the greatest advantages going digital will give your business:

Greater Reach = More Sales

There is no TV commercial, no highway billboard, no magazine ad that could ever compete with the millions of views digital ads can get on the World Wide Web in the matter of MINUTES. You can only hope people are watching the right tv channel, or driving down the right road, or reading the right magazine in order to see your advertisement. But with a digital advertisement, you can be confident that your target audience will be looking at their screens… every day. Speaking of your target audience… that brings us to the next advantage.

Precision = Higher ROI

Perhaps the greatest feat of the marketing universe is the use of complex algorithms to pinpoint the target audience with a precision and accuracy only a computer could pull off. Other algorithms are built into platforms to learn everything about everybody. Their age, their race, their relationship status, their favorite color, their taste in music, their personality, and most importantly, their buying patterns. In digital marketing, you gain access to these algorithms and data. And with this power, you can identify and choose exactly who sees your advertisements (and who’s engaging with them). Consequently, your ROI can be exponentially higher than it would ever be through traditional ways of advertising.

Personalization = Increased Trust and Loyalty

Imagine trying to create a personalized billboard for everyone on the road. That would be quite the undertaking. But with digital marketing, this way of advertising is all too easy. That’s because there are features built into marketing platforms that will automatically personalize your emails, messages, etc to address the individual recipient. This type of personalized advertising increases trust and loyalty from your customers, as they feel that your business truly knows and cares about them.

Enhanced Measurability = Enhanced Malleability

With computerized tracking and reporting, you can clearly see who is reacting positively to your content. As stated earlier, there are algorithms in place to identify exactly who your customers are. You can also see which advertisements worked, as well as which ones didn’t work.You can experiment through trial and error to see which words, which images, which colors gain the most attention. You have unlimited access to data that will help you make the tweaks and adjustments necessary to optimizing engagement and traffic to your website. With traditional print or tv advertisements, it’s much harder to measure the success of your advertisements.

Ease of Automation = Effortless Timeliness

The amount of time, energy, and resources spent on creating and distributing a marketing campaign is easily cut into a hundredth. With print advertisements you need suppliers, you need printers, you need ink, you need trucks, you need ladders, etc. With digital advertising, all you need is a keyboard and a mouse. Additionally, the work put into scheduling and delivering advertisements becomes effortless. Marketing platforms have the ability to automatically publish your content on time and in order, for whatever period of time you tell it to.

An Abundance of Options = Unlimited Possibilities

Lastly, perhaps the most glaring advantage of digital marketing is the plethora of modes and mediums available at your disposal. With the creative power of digital graphics, videos, social media, blogs, emails, websites, mobile apps, podcasts, and so much more… your imagination truly becomes the only limit to what you can produce and how you present it.

Planning and executing an effective digital marketing strategy isn’t simple. But it is necessary if your business is to survive the coming decade. As the digital marketplace becomes increasingly crowded, it becomes increasingly difficult to get ahead of the competition. This is your wake up call to act now.

For a free evaluation and consultation contact us here.

 

Tips To Improve Remote Working

Remote working has become the social norm thanks to the pandemic. We had a historical shift to remote work that happened almost overnight at the beginning of the global health crisis. Currently, almost twice as many employees are working from home as at work. 

 

According to a survey from Stanford, only 51% of the respondents say they are able to work at an efficiency rate of 80 or more. This means half the people are experiencing difficulties adjusting to working from home. 

 

Reasons can include distractions, not having a dedicated space, not being tech-savvy, and disliking being on a computer for more hours. However, there are a lot of people who do enjoy the freedom to wear sweatpants in a virtual meeting, the ability to take a break and walk your dog, and fewer distractions from co-workers resulting in more focused work time. 

 

Whichever category you fall under, the adjustment to remote work can be a change. Here are some tips to improve remote working. 

 

Set yourself up a dedicated workspace

Employees have complained that working remotely has removed the separation of home life and work. If you set yourself up a dedicated work area, you will feel focused when you sit down to work. When you get up from this dedicated space, that is when you can “turn off” work mode and enjoy being “home for the night.” 

 

Buy a monitor to avoid neck strain 

For some, the jump to remote work meant sitting on your couch and working from your laptop. That was fun at first, but after a few hours, your neck will inevitably hurt from looking down at your laptop screen. It is best to purchase a monitor and set it up at your dedicated workspace so that you can work at eye level. You can even get a laptop stand for your laptop and utilize two screens for better productivity. 

 

Make a productivity plan 

Your schedule has probably changed some before your office days. Some are finding themselves working more at night, and some are taking longer breaks throughout the day to do things like walk your dog. As long as you are managing your tasks and staying organized, most companies have gotten more flexible with their hours. There are some great productivity tools out there such as Monday.com or Asana.com that can help you stay organized with your team from wherever you are. Even a simple checklist at home can help you stay focused and accomplish your goals. However you choose to organize your productivity is fine, but having some sort of organization is important. 

 

Overall, remote work is here to stay, so we recommend trying to adjust the best you can. If you are interested in how Elemerce can help your company with marketing productivity, contact us today! 

Customer Loyalty Programs To Implement For Your Business

Loyalty programs are a great marketing method for every size business to implement because it builds customer satisfaction and retention. By creating a loyalty program, you are incentivizing your already existing customers for shopping with you again. According to Zinrelo, 20% of your customers will make up 80% of your revenue in the future. But loyalty program benefits don’t stop there. 65% of businesses use their loyalty program to attract new customers.

By implementing a loyalty program, you will grow your brand’s recognition and increase your sales. You can help your customer satisfaction and reach your customers easier with new products or promotions. Here are 5 types of loyalty programs you can use today. Here are 5 examples of loyalty programs your business can implement for higher returns and more customer satisfaction: 

  1. Points-Based System 

A points-based system is an easy option to implement because there is a wide selection of software that can easily manage it for you. If you have an app, it is even easier. Customers’ purchases translate into points to earn them discounts or promotions. An example of this is Dominos Pizza rewards, where overtime members earn free pizza. 

         2. Cash-Back System 

Cash-back rewards are popular among credit card programs where you earn points that translate into dollars and can redeem when they stack up. For example, Amazon’s credit card will earn you cashback that can be applied easily to Amazon purchases. 

         3. Punch Card Programs 

A punch card is a super-easy way for a brick and mortar store to implement customer rewards with little effort. An example of this is a local ice cream shop giving away free ice cream for every 10 purchased. The downside to this is people can lose their physical punch cards, but there are Punch Card Apps you can use to digitize this offer. 

         4. Tiered Rewards Program

Tiered rewards are more complicated than your typical points-based system, but can be beneficial because they can segment your customers better. An example of a tiered rewards system is Sephora, where shoppers can stack their points to redeem various beauty products. The first tier is a small promotional sample, but the second and third tiers are usually high-end that customers get excited to try.  

         5. Subscription Programs 

Subscription programs can be difficult to implement because they cost money, but once someone is a subscriber it is very beneficial because the user chose to pay for it. If you can make it appealing, you could have regular customers all the time. An example of this is Costco, where customers pay to be a member to shop there and get Costco deals.  

It is to be noted that we did not mention coalition rewards programs, which is where you partner up on a rewards program with other businesses. These can work great because your reach can be greater; however, usually, the coalition program is pushed more itself rather than your business. 

If you are interested in starting your own rewards for your business, contact Elemerce for help strategizing your e-commerce business needs today. 

Best Productivity Apps for 2021

In today’s work culture, most businesses with the capability to work remotely have transitioned to work from home due to the pandemic, and many are finding the productivity of their employees to be improved. This abrupt transition to remote work took place almost a year ago, but now companies are finally figuring out the best protocols and the best tools to achieve success. 

 

Staying organized and on-track without checking in with your team every day has been something organizations have had to figure out, but thanks to productivity software, teams have been able to organize their workflows better than before. 

 

There are a ton of apps out there so sign up for the free trials and see if the functions work for your workflow and organization style. Each will have different notification options, view styles, templates, integrations, and progress tracking. From sticky notes to fancy spreadsheets, it can be a lot to adjust to but once businesses embrace its functions, it is easier to stay on track with deadlines, communication, and collaboration. 

 

Here are the best productivity apps for 2021: 

 

Monday

Monday has been growing in popularity because of its easy integrations, affordability, and templates. Small businesses can actually afford this software at seats costing $9/month. It integrates with Google, Slack, and other popular tools. Monday comes with ready-to-use templates for freelancers, project management, construction projects, real estate, and even schoolwork.  

 

Basecamp

The functionality of Basecamp is favored by people who aren’t visual and don’t want functions like Gantt Charts. It is a top-rated collaboration tool that’s been a popular choice for cloud-based teamwork for a while. At $999 for a year for unlimited projects and members, this can be a solid option for large companies, and organizing tasks for multiple clients. There is also a bulletin board where you can make company-wide announcements too. 

 

Asana

Asana has been the lead productivity app for a while and with good reason. Its functionality is easy to use and can be applied across any industry, but especially great for those with visual components. You can upload images directly into tasks, set recurring tasks, and organize team workflow with different view options. Some teams like the KanBan view, some prefer the Gantt Chart, and some prefer a task list organized by date. The starting plan is $10.99/month per seat making it good for large and small companies. 

 

No matter what productivity tool your organization chooses to use, the key is to get all employees on board with using it. All these programs offer training tools and tutorials so share them with your team and get your workflow on today! 

 

Why is Digital Advertising and Marketing Important for Your Business?

Digital marketing and advertising is a must have for businesses. Advertising drives awareness, and with more people shopping online than ever before, advertising needs to take place more and more where customers are already doing their research and their buying. But the term “digital advertising” can still feel overwhelming in terms of options and reasons why businesses should continue to invest in digital marketing efforts. 

What “Counts” as Digital Marketing and Advertising? 

The possibilities for businesses to engage in digital advertising are endless. It can depend on the type of business, product, and target audience, but there are options for every budget and almost every investment of time. 

Some examples include:

  • SEO: Search engine optimization focuses on creating optimization around keywords that potential customers may be searching for in an effort to help content rank higher in searches through Google and Bing. 
  • Pay-per-click ads: PPC ads help businesses rank higher in search, as organizations will pay for placement, which can drive traffic, but also comes at a higher price for advertisers. 
  • Social media ads: Social media ads function similarly to PPC search ads, in that businesses will pay for their ads to appear to certain audiences based on certain criteria, usually based on demographics of their target audience like age, location, and more. 
  • Email marketing: Email marketing is a direct form of advertising and marketing that reaches customers who have opted-in to communications or bought previous products and offers businesses a way to upsell, cross-sell, and continue to engage with interested audiences. 
  • Influencer marketing: Another form of digital marketing is connecting with people who have a significant following on social media. Businesses will pay these influencers  – with money or product – to use their products and talk about them online to their audiences. This can increase brand exposure, although Instagram and other platforms have very specific guidelines about making sure that influencers and affiliates are transparent about which posts are being sponsored by advertisers and businesses. 

While this is by no means an exhaustive list, it represents some of the more common ways that businesses of all sizes choose to invest in digital marketing. 

In addition to the fact that digital advertising aligns with the way that modern people shop – online – the capabilities of digital marketing often help drive better, more tangible results and return on investment than traditional advertising. 

  1. Personalization: Google advertising, Facebook ads, LinkedIn ads, and plenty more offer hyper personalization to target people most likely to benefit from your product and services. You can also re-target anyone who’s interacted with your social page or website, which is a great way to stay top of mind and help drive more engagement and ultimately convert to paying customers is linked to robust reporting. Almost every type of digital advertising offers an analytics dashboard that can track clicks, engagement, reach, and plenty more metrics to help you understand how your messaging is reaching audiences and what behavior it’s driving. This can help you tweak, adjust, and optimize your content. 
  2. Scalability: Digital ads are easy to scale back and also increase spend on, depending on your budget, product availability, seasonality, and plenty more. Traditional ad buys – radio, print, TV – are often set for a certain amount of time and run until the contract is over. 
  3. Accessibility and Reach: The biggest reason for putting time and money into digital advertising is that it meets your consumers where they are – at their desktop computers, on their mobile devices, on social media, email inboxes,  and much more. Research has shown that organizations using social media ads regularly outperform their peers. 

If your business needs guidance, direction, or support in your digital advertising marketing efforts, our expert team can help. Get in touch with us today to find out how we can help grow your business with the right mix of digital advertising. 

 

How eCommerce Businesses Can Thrive During The COVID-19 Pandemic

Everyone’s home, which means more shopping online than ever before. Whether people are trying to find a new source for their essential items–be it clothing or children’s toys–or looking for games and entertainment during their newfound free time, eCommerce businesses that position themselves correctly stand to gain big.

Here’s some advice to help your business shift focus and thrive during these hard times.

Offer a Promotion

If you’ve been thinking about a promotion, now might be the right time to go forward with it. With more eyes on online businesses than ever before, it’s likely going to get plenty of attention. Plus, a good deal can help promote sales even as budgets tighten.

If you have a lot of stock on a specific item you’re looking to move or an idea for a product that may be particularly well-received right now (think cooking gadgets and family games), why not give it a go? 

Boost Your Amazon Presence

Amazon has seen an incredible uptick in sales in recent months as non-essential businesses have been forced to close their doors and more people have chosen to stay inside and have their items delivered. Many items and categories are out-of-stock entirely, and the sales prices for some goods–even items as simple as jigsaw puzzles–have highered to match demand.

If you have relevant items to sell, Amazon is definitely a place you want to be. Building your Amazon presence and perhaps putting a bit of money into sponsored listings would be a smart move right now, thanks to the unprecedented traffic Amazon is seeing at this time.

Change Your Marketing

Your marketing plan needs to quickly adapt to be both thoughtful and relevant during the pandemic. Everyone’s at home, which means focus and priorities are shifting. 

When thinking about your marketing, consider that people have a lot of free time but also a lot more restrictions than they used to. Things they used to go out and do, like go to the movies or workout at the gym, must now be done at home. The extra spare time is also leading to boredom, anxiety, and other issues. 

For instance, if you sell an exercise device, try an angle like, “Get your workout in at home and kill boredom at the same time.” 

Spend on Marketing

Unfortunately, many companies are going out of business as this pandemic leads to major unforeseen disruption. Certain industries are being hit far worse than others, but as an eCommerce business, you have the agility to change your approach on the fly and shift to meet new consumer demands.

With less competition in traditional areas, you can rise to the top by marketing the right products to the right people. In other words, if you aren’t already investing in digital marketing, call someone in to help. Also, if you are investing, consider upping your spending. Analyze the potential ROI for today’s most in-demand products and you can end up growing big time through this crisis as you service society’s new needs.