branding Archives - Elemerce

Trademarks: Registering and Why They Matter

The Nike Swoosh is a definable marking that instantly lets you recognize the brand Nike. The glowing Apple on the back of a MacBook instantly confirms it’s an Apple product. The golden arches and the phrase “I’m lovin’ it” are recognizably McDonalds. These are all examples of a trademarked properties that protects the company’s ownership of their brand creatives. 

Trademarks can often be considered the most valuable piece of intellectual property a business owns, according to Business Law Centre. A trademark is what identifies your goods or services from others. 

A trademark can be a symbol such as an Apple logo, or it can be a slogan like Subway’s “Eat Fresh.” It can also be a word, design, or any combination of these elements, as long as the mark identifies and distinguishes one set of goods or services from another

The main reason to get a trademark is to protect your business, brand, and idea. If someone were to copy you, your trademark registration would hold up in a court of law. 

There are various ways you can about registering a trademark, but the option that provides the most protection is to register it federal with the United States Patent and Trademark Office. Through their online service, you can provide all the information required, including your branding assets, websites, and goods or services description. 

You have the option to hire an attorney, or you can do it yourself, if you are a US citizen registering in the US, and your attorney must be a registered in the US. The USPTO has a lot of great information for you, including a basic facts video we recommend. 

At the end of registering, you will have to pay a fee that starts at around $350 depending on how many goods, services, or items you plan to have your trademark cover. 

It is also to be noted that you will find cheaper options that are not federally registered. These cheaper options may seem better for yourr budget, however if you want to ensure your trademark registration is legit, it is best to go with the federal option. 

If you have a business with a recognizable logo and name, it is best practice to get it trademarked. In fact, before even naming a business, it is always smart to check the Trademark Database to see if it is available. 

If you ever plan to sell items on Amazon as your own brand, it is required that you have a trademark first. Amazon requires this for their brand registry application. 

Overall, registering your trademark is an exciting step for your business. It is the first step to Amazon selling, and making your brand legitimate in a court of law.

If you need help with your business and branding, contact Elemerce to grow your online business today. 

How To Get Your Brand Listed As An Amazon Brand On The Amazon Seller Platform

If you have gone through the efforts of creating your own brand concept, then you deserve to have that brand featured in all its glory for your customers to learn about your product and buy directly from you over other sellers. 

You may have a beautiful website filled with all the info you think your customers could ever need, but the reality is that many consumers rely on Amazon rather than independent websites. 

Amazon is convenient, has a variety of product options in one place, and suggests similar items for a consumer to analyze before making an easy swipe purchase. When a consumer is shopping for an item on Amazon, they usually are not leaving Amazon, which is why it’s so important to have a strong presence with your products on Amazon. 

Having your brand featured on Amazon is basically like your own storefront within the Amazon app or website. Think of Amazon as the mall that you are renting a space in, and you want your front window filled with your top selling items, new releases, and seasonal picks. Your Amazon storefront can be designed to match your branding, fit your voice, and reflect your aesthetic. 

Using the Amazon brand platform also unlocks features and tools not available in the basic Amazon Seller platform. These tools create a better experience for your customer, encouraging brand loyalty, and customer retention. 

You can customize your brand’s listings and protect brand accuracy and content, even if other sellers offer your product. New analytics and advertising tools become available too, which will increase sales and make this free service worth it. 

Step 1: Trademark your brand 

To get your brand listed on Amazon, the first requirement is you must have an active text or image trademark. This first step of getting your brand trademarked is when you will have to spend money. 

To have your brand trademarked, you must go through the official government trademark service and pay the one-time fee which will vary from $200 and up depending on what product categories in which you are trademarking. It is very important to go through the official government trademark registry because Amazon checks this database to see if your brand is legitimately registered. If you are not in the U.S., you can read Amazon’s individual country requirements. It is also to be noted that your trademark must be on the packing or the product. 

Step 2: Sign up for Amazon Brand Registry 

If you don’t have an Amazon account, you must create one now. Next you go to the Brand Registry page and click Sign In. You must be the trademark owner to submit a brand registry application, and if you aren’t, you can only apply to be an additional user for that brand’s account. 

Step 3: Enroll Your Brand 

Once you sign in, you can enroll your brand. This is the step where you need to have your trademark registry info ready to go. You will list the product categories that your brand sells. Once you finish filling out the information, you will receive a verification code and will proceed with the setup of your new branded account.  

Once inside the Brand Registry system, you can create a custom landing page to represent your brand that lives within Amazon. When someone is looking at your products, they will be able to click “Go To Brand Name Store” and check out your custom digital storefront. 

This is where you will want to include any photos and logos that define your brand, and highlight your best selling items, product categories, and seasonal releases. It is recommended you keep this up to date with items that you want to highlight. You will get analytics that will help you make better business decisions and teach you about your customer habits. 

Overtime, having your brand represented on Amazon should help increase your brand awareness and gain loyal customers. You will also be able to control listings for your products, even if other sellers are offering your product. 

Overall if you have your own branded items, having the Brand Registry features is a great business tool to use to increase your online sales. 

Need help managing your Amazon listings? Check out the e-commerce services that Elemerce offers. 

 

How Businesses Are Rebranding due to COVID-19

The coronavirus pandemic shifted society on a global scale. Business owners, in particular, experienced challenging times in which they had to make swift changes, adapt to meet new health regulations, and find new ways to attract customers. 

In the time of COVID-19, every business regardless of industry is making changes to face challenging times head-on. From updating designs and services to finding ways to give back to those in need, rebranding allows companies to evolve, attract new consumers, and gain longevity. 

Despite popular belief, rebranding doesn’t always have to mean starting from scratch. There are many ways to incorporate small changes that can add up and strengthen your company in the long run.

For example, one way companies can rebrand is by strengthening their customer base and building an online community. In the era of social distancing, building a virtual community has never been more important. Taking time to engage with customers online and developing customer loyalty programs are two simple ways to rebrand your organization.

Focusing on community needs and social movements is another way many companies are evolving during this time. Whether that means donating a portion of profits to a good cause or educating customers on social issues, giving back can go a long way.

COVID-19 has led many businesses to rethink their products and services. Instead of viewing this as a challenge, take it as an opportunity to rebrand your company and think about which products and services you should keep and which, if any, you can do without. Be creative, explore new markets, and think about how your business can stay in-demand.