Amazon Archives - Elemerce

Why Merchants Are Investing in Multichannel Selling (While Still Working With Amazon)

As the leading online marketplace, Amazon has become a must-have for most businesses, including small and midsize businesses (SMBs). However, the growth of ecommerce across multiple marketplaces and social media has many merchants asking themselves:

  • Is the success of my business overly reliant on Amazon metrics like customer reviews and search rankings?
  • Am I being forced to compete on price because of Amazon product comparisons?
  • Am I missing out on exposure and sales by being in just one online marketplace?

What are the benefits of being in multiple online marketplaces?

To hedge the bet on Amazon, savvy SMBs are looking into multichannel selling in four key arenas:

  1. Other online marketplaces
  2. Their own branded ecommerce store
  3. Social Media
  4. Google Shopping

As the American — and world — economy has begun to recover while balancing concerns over public health, ecommerce keeps people feeling safe while also buying the products they love. Purchasing online has become much more normalized over the past year and a half, and as more Americans start to spend again, ecommerce is recovering twice as fast as brick and mortar.

So, if Amazon is the go-to option for those who buy online, why not double down?

According to a recent report by multichannel selling software Sellbrite, merchants listed on 3 or more marketplaces make an average of 156% more sales than merchants listed on only one.

4 Online marketplaces and how they differentiate from Amazon

The first step most merchants take into a multichannel selling strategy is to launch sales on additional marketplaces. Below are four of the top ecommerce marketplaces for sellers looking to supplement their Amazon channel:

  • eBay — With its Fast & Free program, eBay competes directly with Amazon. Merchants love that eBay doesn’t compete with sellers the way Amazon does by showing side-by-side comparisons with their own Amazon brand items. However, eBay does not have an in-house fulfillment option like Amazon’s Fulfillment By Amazon program: you must provide your own fulfillment solution.
  • Walmart Marketplace — The hallmark bargain store has moved into the digital age with a distinct advantage: it’s existing brick and mortar ground cover. With its own loyal customer base, Walmart is now offering a ‘Buy Online Pick Up In Store’ option along with direct-to-doorstep.
  • Newegg — Originally a marketplace for tech aficionados, Newegg is still a go-to online marketplace for the tech-savvy, but has recently expanded its product offerings. Their Premiere loyalty program also gives merchants more time for deliver, with a 3-day standard as opposed to Amazon’s 2-day.
  • Overstock — Similar to NewEgg, Overstock was founded with a niche market in mind: homemakers on a budget. However, they too have recently expanded their product offerings.

Making the most of a branded ecommerce store

A Ware2Go survey in September 2020 revealed a trend in ecommerce: 35% of surveyed merchants opened an online store for the first time.

The benefits of using an ecommerce plug-in like Shopify, BigCommerce, or WooCommerce include::

  • Eluding competitors by driving traffic to your site with SEO and digital marketing 
  • Re-targeting customers with digital ads
  • Creating opportunities for new and return business via email marketing
  • Maintaining full brand control 

How YBell Fitness pivoted from B2B to D2C with ecommerce

From their founding YBell Fitness, a seller of gym equipment, positioned themselves as a large volume business that sold to gyms and fitness centers. However, mandatory gym shut-downs in 2020 threatened to slow their go-to-market strategy to a near halt. The solution? Selling directly to customers. 

With a new online store, YBell found a new online sales channel, driving traffic directly to their site. With a user-friendly ecommerce platform and a fast, reliable ecommerce fulfillment solution, YBell was able to pivot effectively while also having peace of mind over the logistical shifts needed to meet customer expectations, like 2-day shipping.

‘Passive Purchasing’ opportunities on Social Media & Google Search

The old adage goes that ‘no one likes to be sold to, but everyone likes to buy’. This idea has led to another growing trend: passive purchasing. This strategy is built around removing friction from the buying process by integrating into social media and search, often reducing the number of clicks it takes to ‘buy now’.

What does passive purchasing look like?

The two sales channels for passive purchasing are social media and Google search a la Google Shopping

While social media platforms like Facebook and Twitter have long offered targeted ads and promoted posts, these have become more actionable over time with call-to-action buttons. Likewise on Instagram stories, followers can simply ‘swipe up’ to buy. 

The more recent tactic of product placement with social media influencers is also evolving. In the past, influencers would simply include a product mention or tag a company’s social media account. This required followers to take an additional action, but now buying is becoming more streamlined with YouTube’s new shopping features that allow for tagging products in-video for purchase opportunities.

Meanwhile, shoppers often ‘Google it’ as a first step on their journey to making a purchasing decision. Similar to previewing images and videos that may apply to searches, Google Shopping provides a preview where customers can go straight to buying from their Google search. While digital marketing tactics like SEO remain important for SMBs that want to be at the top of the modern-day phonebook, Google Shopping has introduced ‘Smart Shopping’ campaigns based on a PPC model, similar to Google AdWords.

Multichannel selling software can create ROI for SMBs 

Multichannel selling has been proven to increase sales for SMBs, but what happens when those channels are siloed? Without unifying sales channels, SMBs could see inventory shortage or shipping delays, and not be able to spot them until it is too late. Disjointed online sales channels also lead to manual aggregation, which takes a lot of time and effort while increasing the potential for human error.

To make the most of multichannel selling — and their margins — SMBs are looking to technology to simplify ecommerce and fulfillment across all ecommerce channels.

Multichannel selling software:

  • Builds effective COM (Commerce Operations Management)
  • Consolidates all metrics into a single dashboard
  • Improves strategic, data-driven decision making 
  • Helps launch new channels and products quickly
  • Syncs sales channels with fulfillment operations

Ware2Go has all-in-one solutions that help SMBs ensure they get the most ROI from multichannel selling and deliver on their promises to customers. To learn more about how Ware2Go is working with SMBs to meet the current demands of ecommerce and fulfillment, reach out to a specialist today.

 

Trademarks: Registering and Why They Matter

The Nike Swoosh is a definable marking that instantly lets you recognize the brand Nike. The glowing Apple on the back of a MacBook instantly confirms it’s an Apple product. The golden arches and the phrase “I’m lovin’ it” are recognizably McDonalds. These are all examples of a trademarked properties that protects the company’s ownership of their brand creatives. 

Trademarks can often be considered the most valuable piece of intellectual property a business owns, according to Business Law Centre. A trademark is what identifies your goods or services from others. 

A trademark can be a symbol such as an Apple logo, or it can be a slogan like Subway’s “Eat Fresh.” It can also be a word, design, or any combination of these elements, as long as the mark identifies and distinguishes one set of goods or services from another

The main reason to get a trademark is to protect your business, brand, and idea. If someone were to copy you, your trademark registration would hold up in a court of law. 

There are various ways you can about registering a trademark, but the option that provides the most protection is to register it federal with the United States Patent and Trademark Office. Through their online service, you can provide all the information required, including your branding assets, websites, and goods or services description. 

You have the option to hire an attorney, or you can do it yourself, if you are a US citizen registering in the US, and your attorney must be a registered in the US. The USPTO has a lot of great information for you, including a basic facts video we recommend. 

At the end of registering, you will have to pay a fee that starts at around $350 depending on how many goods, services, or items you plan to have your trademark cover. 

It is also to be noted that you will find cheaper options that are not federally registered. These cheaper options may seem better for yourr budget, however if you want to ensure your trademark registration is legit, it is best to go with the federal option. 

If you have a business with a recognizable logo and name, it is best practice to get it trademarked. In fact, before even naming a business, it is always smart to check the Trademark Database to see if it is available. 

If you ever plan to sell items on Amazon as your own brand, it is required that you have a trademark first. Amazon requires this for their brand registry application. 

Overall, registering your trademark is an exciting step for your business. It is the first step to Amazon selling, and making your brand legitimate in a court of law.

If you need help with your business and branding, contact Elemerce to grow your online business today. 

How to sell on Amazon

Selling on Amazon can be a very profitable endeavor for small business owners or even people who enjoy reselling. If you have an established e-commerce brand or you buy products wholesale, selling your products on Amazon could open up a whole new revenue stream and help your brand be found by more customers. Here is how to get started selling on Amazon. 

Choose A Seller Plan 

To get started, you will choose a plan that fits your business best. There is an individual plan that costs you $0.99 with each item you sell. If you start selling a lot, this cost can add up quickly. The professional plan costs $39.99 per month, so if you are selling more than 40 items per month, this is the best option. More info about the plan options can be found on Amazon’s pricing page

Create A Seller Account 

Next you create an Amazon Seller Account. For this you will need your business info, a credit card, tax info, bank info, and a government ID. Then you will log into Seller Central, which is the platform for sellers to look at their account stats, manage products, pricing, and inventory, interact with customers, and set up advertising. There is even a Seller Central app where you can manage your Amazon store on the go. 

What can you sell on Amazon? 

If a product you want to sell is already on Amazon, then it is possible for you to take the steps to get your products on there too. There are some products though that will require approval, such as medical devices. Certain items such as cell phones can be sold used or refurbished, whereas some items can only be sold new such as beauty tools. Full details on Amazon’s restrictions can be found on their website

How To List A Product 

To begin selling, you will create a product listing on Seller Central. To create a product listing, you must have a product identifier such as a UPC, EAN, ISBN for books, or GTIN. If you don’t have one, you can apply for an exemption which will then get you an Amazon code. On Seller Central you can add your own SKUs for your own personal inventory system. 

Next you will need product images, offer details, shipping options, and other relevant product details like sizing, brand, colors, and category. You will want to add keywords that will help your product be found. 

How To Attract Customers

Once your products are live, you will want to make your product more appealing than competitors so it gets clicks and conversions. There are several things you can do to increase your listings, such as set competitive pricing and choosing the best keywords. You can also create advertising campaigns to promote your products. You can also start listing your products on Amazon Prime, which is Fulfillment By Amazon (FBA) but that requires sending your inventory to an Amazon warehouse. There are many things you can do to boost your sales and optimize your listings. 

Overall, selling on Amazon is an experience that can be fun to learn and get creative along the way. Amazon is continually growing and adding more dedicated users that only shop on Amazon. If you are a seller, it’s time to get your products listed. If you need assistance with getting started, contact Elemerce. Our goal is to help you sell more products! 

 

How To Get Your Brand Listed As An Amazon Brand On The Amazon Seller Platform

If you have gone through the efforts of creating your own brand concept, then you deserve to have that brand featured in all its glory for your customers to learn about your product and buy directly from you over other sellers. 

You may have a beautiful website filled with all the info you think your customers could ever need, but the reality is that many consumers rely on Amazon rather than independent websites. 

Amazon is convenient, has a variety of product options in one place, and suggests similar items for a consumer to analyze before making an easy swipe purchase. When a consumer is shopping for an item on Amazon, they usually are not leaving Amazon, which is why it’s so important to have a strong presence with your products on Amazon. 

Having your brand featured on Amazon is basically like your own storefront within the Amazon app or website. Think of Amazon as the mall that you are renting a space in, and you want your front window filled with your top selling items, new releases, and seasonal picks. Your Amazon storefront can be designed to match your branding, fit your voice, and reflect your aesthetic. 

Using the Amazon brand platform also unlocks features and tools not available in the basic Amazon Seller platform. These tools create a better experience for your customer, encouraging brand loyalty, and customer retention. 

You can customize your brand’s listings and protect brand accuracy and content, even if other sellers offer your product. New analytics and advertising tools become available too, which will increase sales and make this free service worth it. 

Step 1: Trademark your brand 

To get your brand listed on Amazon, the first requirement is you must have an active text or image trademark. This first step of getting your brand trademarked is when you will have to spend money. 

To have your brand trademarked, you must go through the official government trademark service and pay the one-time fee which will vary from $200 and up depending on what product categories in which you are trademarking. It is very important to go through the official government trademark registry because Amazon checks this database to see if your brand is legitimately registered. If you are not in the U.S., you can read Amazon’s individual country requirements. It is also to be noted that your trademark must be on the packing or the product. 

Step 2: Sign up for Amazon Brand Registry 

If you don’t have an Amazon account, you must create one now. Next you go to the Brand Registry page and click Sign In. You must be the trademark owner to submit a brand registry application, and if you aren’t, you can only apply to be an additional user for that brand’s account. 

Step 3: Enroll Your Brand 

Once you sign in, you can enroll your brand. This is the step where you need to have your trademark registry info ready to go. You will list the product categories that your brand sells. Once you finish filling out the information, you will receive a verification code and will proceed with the setup of your new branded account.  

Once inside the Brand Registry system, you can create a custom landing page to represent your brand that lives within Amazon. When someone is looking at your products, they will be able to click “Go To Brand Name Store” and check out your custom digital storefront. 

This is where you will want to include any photos and logos that define your brand, and highlight your best selling items, product categories, and seasonal releases. It is recommended you keep this up to date with items that you want to highlight. You will get analytics that will help you make better business decisions and teach you about your customer habits. 

Overtime, having your brand represented on Amazon should help increase your brand awareness and gain loyal customers. You will also be able to control listings for your products, even if other sellers are offering your product. 

Overall if you have your own branded items, having the Brand Registry features is a great business tool to use to increase your online sales. 

Need help managing your Amazon listings? Check out the e-commerce services that Elemerce offers. 

 

Your Guide to Amazon A+ Content

Amazon sellers know it’s important to do more than post their products and hope to be found. A deliberate strategy that helps connect with customers is a crucial element to Amazon vendor success, and Amazon A+ content 

What is Amazon A+ Content

The A+ Content feature lets brands describe product features that include a unique brand story, enhanced images, and prominent text placements. Adding A+ to product detail pages can drive higher customer conversion rates, greater traffic, and increased sales.

Amazon has specific guidelines and best practices for uploading Amazon A+ content and what’s necessary to get it approved and published. While their site hosts the most up-to-date rules and requirements, here are some basics to get started on an A+ strategy. 

What to Avoid:

  • Warranty, guarantee, or satisfaction claims
  • Pricing or promotion language such as “free” or “cheap” or any CTA that directs customers to “buy now” or “shop with us” 
  • Information regarding free shipping or shipping timelines
  • Copyright, trademark, or register symbols in the test
  • Language around “best-selling” or other boastful claims 
  • Time-sensitive claims, such as “on sale now” or seasonality promotions
  • Unverified claims around product features such as safety claims, energy savings claims, or any claims regarding the health and safety of supplements, food, beverage, and similar products  

While some of this kind of copy can be included in other areas of product pages, it’s not appropriate for A+ content. 

What to Include:

  • Appropriate, relevant keywords 
  • Clear, concise, engaging, error-free copy and product descriptions 
  • Product and brand photography that follows the content guidelines – one of the biggest benefits of A+ content is the layout and format that helps combine images with brand story copy to drive engagement and interest, so taking advantage of the format and ensuring that it follows guidelines is key to helping A+ content perform effectively. 
    • Brand Logo: 1 image, 600 x 180 pixels
    • Product Feature 1: 4 images,  220 x 220 pixels each
    • Product Feature 2: 3 images,  300 x 300 pixels each
    • Product Feature 3: 4 images (grid), 135 x 135 pixels each
    • Header 4: 1 image, 300 x 300 pixels
    • Header 5: 1 image (right), 300 x 300 pixels
    • Header 6: 1 image, 970 x 300 pixels
    • Header Image: 1 image , 970 x 600 pixels
    • Comparison Chart: 5 images, 150 x 300 pixels
    • Single Image and Sidebar: 2 images, Main (300 x 400 pixels) & Sidebar (350 x 175 pixels)

If you’re looking for expert guidance on creating and sustaining an Amazon A+ content strategy that will drive more business, our team can help. Get in touch today to find out how Amazon A+ content can support your product marketing and brand awareness. 

Top Tips for Amazon Advertising

Every brand knows that marketing and advertising are key to their success, from growing brand awareness with target audiences to converting prospects into customers. It can be difficult to know where the best place to advertise is, though, and what the best channels to invest money into are. 

Amazon advertising provides brands an opportunity to connect their customers directly to their ecommerce offerings and products on Amazon. Here’s how brands and small businesses can use it to help grow their sales and boost their Amazon presence. 

What is Amazon Advertising? 

Amazon-specific advertising has been around since 2018 as an effective search advertising solution for vendors on Amazon. Similar to PPC ads on Google, vendors only pay when shoppers click on ads. Amazon Advertising can be a core advertising platform for Amazon vendors and can serve as a good advertising alternative to Google and Facebook advertising. 

How Does Amazon Advertising Benefit Your Business? 

Amazon advertising has similar benefits to other digital advertising channels, but can be specialized and targeted to Amazon vendors and their unique goals: 

  • Higher search ranking: Every brand wants to be the first option that customers see when they search for a product. Amazon sponsored ads will help drive visibility and make your brand more competitive. 
  • Cost-effective: A unique aspect of Amazon advertising is that sellers will only pay for clicks on an ad, not the impressions that an ad generates. Amazon will also deduct the advertising cost from the sale revenue of the advertising seller. 
  • Measurable analytics: Sellers can easily track the performance of their advertising and link the spend of their ad campaigns to the increase in sales. Analytics helps advertisers tweak their keyword strategy to make it more effective and reach more customers. 
  • Positive user experience: Sponsored ad content easily displays on desktop search but works equally well on Amazon apps across smartphones and tablets. 

If you’re looking for support to help make the most out of your Amazon advertising, our expert team can help. From advertising best practices to keyword strategy to designing creative, our team can help you create a strong Amazon advertising plan that helps you reach your business goals. Get in touch today. 

 

The Importance of an Amazon Storefront

Amazon storefronts are like having your own landing page or ecommerce store page hosted on Amazon, creating a more effective and personalized way for small and medium-size businesses to use Amazon as a marketplace without getting completely lost in the shuffle of thousands of vendors. According to Business News Daily, “Launched in September 2018, Amazon established Storefronts as a separate section where it highlights small businesses, features curated collections of unique products and provides a platform for an online small business experience. Instead of navigating thousands of online sellers, Amazon wants customers to interact with small businesses and have an intimate, mom-and-pop-shop experience through the online platform.” 

Amazon Storefronts provide an opportunity for retailers to stand out from their competitors and earn an advantage in brand awareness and customer acquisition. 

The benefits: 

  • Increased branding opportunity and messaging, which drives consistency across platforms and social media and creates a better connection with customers. 
  • Content and messaging can be updated on storefront pages to promote seasonal offerings and other promotional campaigns. 
  • Having a dedicated storefront can make it easier for customers to favorite and find your brand after a purchase, increasing the number of repeat transactions and improving customer satisfaction through an easier, more intuitive customer experience. 
  • A storefront can help drive more effective Amazon advertising campaigns.  According to Amazon, brands who use Amazon’s Sponsored brand ads see a 22% ROI on advertising when their ads are linked directly to Storefront pages instead of product pages. 
  • Brand logos and small banners on product detail pages in Storefronts can drive improved store and product discoverability by customer search.
  • Brands who use Storefront have the ability to drive traffic to these landing pages from external leads and advertising platforms. 
  • Storefront brands have the potential to rank higher in Amazon’s organic customer search results. 
  • A Storefront can provide a better user experience across desktop and mobile shopping. 

While you don’t need a Storefronts page to successfully sell on Amazon, it’s an effective way to reach more customers and gain more brand equity. If you’re interested in how you can work with Amazon to qualify for an Amazon storefront in your product category, our team can help you better understand the process and make sure that you’re positioned well to be part of Amazon’s highlighted small business creators and entrepreneurs.

4 Strategies to Prepare for Amazon Q4 Success

Amazon’s fourth-quarter spans the months of October through December and is known as a crucial time for Amazon sellers to increase traffic and drive sales. With Black Friday, Cyber Monday, and the holiday season, Q4 is a great opportunity for sellers to boost their annual sales and take advantage of the peak in demand. 

Whether you’re a rookie or a veteran when it comes to Amazon sales, it’s always a good idea to prepare ahead of time and incorporate new strategies that can guarantee Q4 success. Here are a few ideas to keep in mind as we approach Amazon’s fourth quarter. 

  • Organize your inventory

When it comes to maximizing your Q4 revenue, it’s best to take a ‘Goldilocks’ approach with your inventory. Running out of stock during this quarter prevents you from reaping 100% of rewards. On the other hand, too much stock often leads sellers no choice but to lower prices to the point of profit-loss. To avoid these scenarios, plan your Q4 inventory to ensure items are available to ship into Amazon by October. Planning in advance also prevents late arrivals of inventory, which can lead to revenue losses. Tools like RestockPro can help you make smart inventory decisions for your company.

  • Plan for longer lead times

Q4 is Amazon’s busiest time of the year. Be sure to plan for longer lead times at Fulfilment Centers, which are often at maximum capacity. In many cases, it can take Amazon twice as long to process issues and receive shipments. As you prepare your business for Q4 success, keep in mind time delays that may occur and plan accordingly. 

  • Find pricing that works

Come January, when the fourth-quarter ends, sales inevitably decline and sellers with overpriced inventory are left with overstocks and missed revenue opportunities. To avoid sitting on an excess of inventory post-Q4, develop a pricing strategy that works for your brand and your consumers. If enough inventory hasn’t been sold halfway through the quarter, have a lower price in mind that you can adopt before Q4 ends. It is always better to have a reduced margin at the end of the quarter than an abundance of sitting inventory come January. 

  • Optimize your listings

Q4 is the time to pull out all the stops when it comes to optimizing your listings. Take the months before the fourth-quarter to learn which optimization strategies work for you and familiarize yourself with Amazon’s style guide for your category. By doing your research, writing clear titles, and incorporating keywords, your products can be met with high engagement rates and plenty of sales.

What is Prime Day?

Amazon Prime Day was introduced to the world in 2015 as a celebration of Amazon’s 20th anniversary and serves as an annual deal event, exclusively for Prime members. During Prime Day (or days, as was the case in 2019), Prime members have access to special savings that often rival what retailers offer on other savings-driven days like Black Friday. Members see huge discounts – sometimes the lowest prices on popular products from categories like tech, beauty, home, and more. 

Because of the COVID-19 pandemic, Amazon hasn’t announced Prime Day dates for 2020 yet, but if past Prime days are any indicator, there’s a lot to look forward to. 

The Prime Day Facts:

  • In 2019, members bought a record-breaking 175 million products.
  • The name “Prime Day” is a bit of a misnomer, since each sale event tends to last longer than the one previously; Prime Day 2019 was two full days. 2020 will mark Amazon’s 25th anniversary, so it wouldn’t be surprising if they celebrated with a longer stretch of discounts.
  • Deals aren’t usually announced ahead of time and are subject to change throughout the day. Some businesses choose to participate, sometimes at a loss, to make sure that they can be found alongside other retailers on a day they know that traffic and shopping will be significantly increased. 
  • Amazon Prime Day, unsurprisingly, does usually feature steep discounts on Amazon products like the Echo Dot, Fire TV, Fire tablet, Kindle products, and even discounts on services and subscriptions like Kindle Unlimited, Audible, and Prime Video. 
  • There are more ways to shop on Prime Day than just via web browser. Users can ask Alexa, Amazon’s personal assistant technology, to add stuff to your Amazon cart and in the past, Amazon has offered voice-exclusive Prime Day deals. 
  • Because Amazon owns Whole Foods, Prime members can expect discounts on certain products from Whole Foods Market.  

Why participate in Prime Day?

Prime Day helps customers save, but it benefits businesses too. Companies on the Amazon marketplace can take advantage of Prime Day to engage with audiences and find new customers. It can help some businesses scale quickly and drive significant sales. Combined with strategic advertising, Prime Day deals can help grow an organization’s audience by either introducing them to the brand for the first time or helping to expand awareness of the product line. 

How Did Amazon Get Its Start?

Amazon is one of the best known brands in history. Over time, it’s become a household name that provides families with fast delivery of everything from fresh produce to your door to videos to your smartphone. But how did Amazon get it’s start? And how did it become what it is today?

The History of Amazon

  • It began in 1994: Jeff Bezos and his wife started Amazon as an online book store. They took advantage of Seattle’s reputation as a tech hub and Bezos financed the company with $10,000 of his own money.
  • The name is a reference to the jungle: While Amazon wasn’t the original venture name, Jeff Bezos went with it because he envisioned his company being the largest online distributor, just like the Amazon is the furthest-stretching river in the world.
  • It started with books: Books were easy to receive, package, and ship, so they made sense as a product they could be competitive about offering affordably and conveniently.
  • The company was successful enough to go public by 1996: Amazon had a valuation of $300 million when they entered the stock market. At this time, they also announced that they would be investing significantly in technology and marketing to compete against Barnes & Noble.
  • They expanded into physical music sales in 1998: Amazon added CDs and DVDs to their product lineup (the precursor to Amazon Music and Prime Video, which allow consumers to stream media as part of their Prime Membership).
  • They patented “one-click” buying technology: One of the greatest conveniences that Amazon has brought to consumers is an easier, more intuitive shopping experience. They were one of the first places to streamline shopping, allowing shoppers to buy one item quickly without having to go through a cart and checkout process every time. One quick click and a confirmation was all it took to complete a purchase.
  • Their 3rd-party seller marketplace launched in 1999: Amazon began allowing for other vendors to use the Amazon platform to sell products. While many companies use Amazon as their online store front today, it was originally a way for buyers to connect with sellers of collectible books or other rare items that they might not be able to find with regular retailers.
  • They expanded to clothing in 2002: The next major product addition that Amazon began distributing was clothing, through partnerships with several major apparel brands. This led to the full catalog of products that are available now, including kitchenware, pantry items, toys, and electronics.
  • Prime debuted in 2005: Prime is one of the most valuable Amazon assets – for both the business and the consumer. For a flat monthly fee, shoppers can get free shipping on physical products, as well as access to a whole host of other digital features. In turn, Amazon becomes a one-stop shopping hub for consumers who want the most convenient experience.
  • The Kindle went on sale in 2007: The Kindle wasn’t the first ebook device available, but it changed the way that people read for good. This electronic device allowed for users to read books, magazines, and newspapers without ever having to buy the physical copy. Users could store a whole library digitally. The Kindle app can now be downloaded for free to nearly every smart device so that readers can read their Kindle content anywhere.
  • Their virtual assistant Alexa became widely available on Echo devices in 2015: The Echo platform brought Alexa into homes everywhere. Users could now just say “Alexa” and ask questions, check the weather, listen to music, and much more, all without having to interface with a physical device, adding additional conveniences to the lives of customers everywhere.

In addition to these technology milestones that have changed the way that customers research and buy products, the company has acquired many other companies in its history, adding their technology and products to the extended Amazon lineup. While many of these companies maintain their operational independence, both the acquired organizations and Amazon have benefited from the extended reach of these partnerships, including Audible, Zappos, Whole Foods, and Twitch.

Over the last 25 years, Amazon has become a business behemoth that connects consumers to the products that they want and businesses to the customers that they need. For more information on how Elemerce can help you grow your presence on Amazon and improve your customer engagement, get in touch with our team today.