amazon content Archives - Elemerce

Your Guide to Amazon A+ Content

Amazon sellers know it’s important to do more than post their products and hope to be found. A deliberate strategy that helps connect with customers is a crucial element to Amazon vendor success, and Amazon A+ content 

What is Amazon A+ Content

The A+ Content feature lets brands describe product features that include a unique brand story, enhanced images, and prominent text placements. Adding A+ to product detail pages can drive higher customer conversion rates, greater traffic, and increased sales.

Amazon has specific guidelines and best practices for uploading Amazon A+ content and what’s necessary to get it approved and published. While their site hosts the most up-to-date rules and requirements, here are some basics to get started on an A+ strategy. 

What to Avoid:

  • Warranty, guarantee, or satisfaction claims
  • Pricing or promotion language such as “free” or “cheap” or any CTA that directs customers to “buy now” or “shop with us” 
  • Information regarding free shipping or shipping timelines
  • Copyright, trademark, or register symbols in the test
  • Language around “best-selling” or other boastful claims 
  • Time-sensitive claims, such as “on sale now” or seasonality promotions
  • Unverified claims around product features such as safety claims, energy savings claims, or any claims regarding the health and safety of supplements, food, beverage, and similar products  

While some of this kind of copy can be included in other areas of product pages, it’s not appropriate for A+ content. 

What to Include:

  • Appropriate, relevant keywords 
  • Clear, concise, engaging, error-free copy and product descriptions 
  • Product and brand photography that follows the content guidelines – one of the biggest benefits of A+ content is the layout and format that helps combine images with brand story copy to drive engagement and interest, so taking advantage of the format and ensuring that it follows guidelines is key to helping A+ content perform effectively. 
    • Brand Logo: 1 image, 600 x 180 pixels
    • Product Feature 1: 4 images,  220 x 220 pixels each
    • Product Feature 2: 3 images,  300 x 300 pixels each
    • Product Feature 3: 4 images (grid), 135 x 135 pixels each
    • Header 4: 1 image, 300 x 300 pixels
    • Header 5: 1 image (right), 300 x 300 pixels
    • Header 6: 1 image, 970 x 300 pixels
    • Header Image: 1 image , 970 x 600 pixels
    • Comparison Chart: 5 images, 150 x 300 pixels
    • Single Image and Sidebar: 2 images, Main (300 x 400 pixels) & Sidebar (350 x 175 pixels)

If you’re looking for expert guidance on creating and sustaining an Amazon A+ content strategy that will drive more business, our team can help. Get in touch today to find out how Amazon A+ content can support your product marketing and brand awareness. 

Top Tips for Amazon Advertising

Every brand knows that marketing and advertising are key to their success, from growing brand awareness with target audiences to converting prospects into customers. It can be difficult to know where the best place to advertise is, though, and what the best channels to invest money into are. 

Amazon advertising provides brands an opportunity to connect their customers directly to their ecommerce offerings and products on Amazon. Here’s how brands and small businesses can use it to help grow their sales and boost their Amazon presence. 

What is Amazon Advertising? 

Amazon-specific advertising has been around since 2018 as an effective search advertising solution for vendors on Amazon. Similar to PPC ads on Google, vendors only pay when shoppers click on ads. Amazon Advertising can be a core advertising platform for Amazon vendors and can serve as a good advertising alternative to Google and Facebook advertising. 

How Does Amazon Advertising Benefit Your Business? 

Amazon advertising has similar benefits to other digital advertising channels, but can be specialized and targeted to Amazon vendors and their unique goals: 

  • Higher search ranking: Every brand wants to be the first option that customers see when they search for a product. Amazon sponsored ads will help drive visibility and make your brand more competitive. 
  • Cost-effective: A unique aspect of Amazon advertising is that sellers will only pay for clicks on an ad, not the impressions that an ad generates. Amazon will also deduct the advertising cost from the sale revenue of the advertising seller. 
  • Measurable analytics: Sellers can easily track the performance of their advertising and link the spend of their ad campaigns to the increase in sales. Analytics helps advertisers tweak their keyword strategy to make it more effective and reach more customers. 
  • Positive user experience: Sponsored ad content easily displays on desktop search but works equally well on Amazon apps across smartphones and tablets. 

If you’re looking for support to help make the most out of your Amazon advertising, our expert team can help. From advertising best practices to keyword strategy to designing creative, our team can help you create a strong Amazon advertising plan that helps you reach your business goals. Get in touch today. 

 

The Importance of an Amazon Storefront

Amazon storefronts are like having your own landing page or ecommerce store page hosted on Amazon, creating a more effective and personalized way for small and medium-size businesses to use Amazon as a marketplace without getting completely lost in the shuffle of thousands of vendors. According to Business News Daily, “Launched in September 2018, Amazon established Storefronts as a separate section where it highlights small businesses, features curated collections of unique products and provides a platform for an online small business experience. Instead of navigating thousands of online sellers, Amazon wants customers to interact with small businesses and have an intimate, mom-and-pop-shop experience through the online platform.” 

Amazon Storefronts provide an opportunity for retailers to stand out from their competitors and earn an advantage in brand awareness and customer acquisition. 

The benefits: 

  • Increased branding opportunity and messaging, which drives consistency across platforms and social media and creates a better connection with customers. 
  • Content and messaging can be updated on storefront pages to promote seasonal offerings and other promotional campaigns. 
  • Having a dedicated storefront can make it easier for customers to favorite and find your brand after a purchase, increasing the number of repeat transactions and improving customer satisfaction through an easier, more intuitive customer experience. 
  • A storefront can help drive more effective Amazon advertising campaigns.  According to Amazon, brands who use Amazon’s Sponsored brand ads see a 22% ROI on advertising when their ads are linked directly to Storefront pages instead of product pages. 
  • Brand logos and small banners on product detail pages in Storefronts can drive improved store and product discoverability by customer search.
  • Brands who use Storefront have the ability to drive traffic to these landing pages from external leads and advertising platforms. 
  • Storefront brands have the potential to rank higher in Amazon’s organic customer search results. 
  • A Storefront can provide a better user experience across desktop and mobile shopping. 

While you don’t need a Storefronts page to successfully sell on Amazon, it’s an effective way to reach more customers and gain more brand equity. If you’re interested in how you can work with Amazon to qualify for an Amazon storefront in your product category, our team can help you better understand the process and make sure that you’re positioned well to be part of Amazon’s highlighted small business creators and entrepreneurs.