How To Get Your Brand Listed As An Amazon Brand On The Amazon Seller Platform
If you have gone through the efforts of creating your own brand concept, then you deserve to have that brand featured in all its glory for your customers to learn about your product and buy directly from you over other sellers.
You may have a beautiful website filled with all the info you think your customers could ever need, but the reality is that many consumers rely on Amazon rather than independent websites.
Amazon is convenient, has a variety of product options in one place, and suggests similar items for a consumer to analyze before making an easy swipe purchase. When a consumer is shopping for an item on Amazon, they usually are not leaving Amazon, which is why it’s so important to have a strong presence with your products on Amazon.
Having your brand featured on Amazon is basically like your own storefront within the Amazon app or website. Think of Amazon as the mall that you are renting a space in, and you want your front window filled with your top selling items, new releases, and seasonal picks. Your Amazon storefront can be designed to match your branding, fit your voice, and reflect your aesthetic.
Using the Amazon brand platform also unlocks features and tools not available in the basic Amazon Seller platform. These tools create a better experience for your customer, encouraging brand loyalty, and customer retention.
You can customize your brand’s listings and protect brand accuracy and content, even if other sellers offer your product. New analytics and advertising tools become available too, which will increase sales and make this free service worth it.
Step 1: Trademark your brand
To get your brand listed on Amazon, the first requirement is you must have an active text or image trademark. This first step of getting your brand trademarked is when you will have to spend money.
To have your brand trademarked, you must go through the official government trademark service and pay the one-time fee which will vary from $200 and up depending on what product categories in which you are trademarking. It is very important to go through the official government trademark registry because Amazon checks this database to see if your brand is legitimately registered. If you are not in the U.S., you can read Amazon’s individual country requirements. It is also to be noted that your trademark must be on the packing or the product.
Step 2: Sign up for Amazon Brand Registry
If you don’t have an Amazon account, you must create one now. Next you go to the Brand Registry page and click Sign In. You must be the trademark owner to submit a brand registry application, and if you aren’t, you can only apply to be an additional user for that brand’s account.
Step 3: Enroll Your Brand
Once you sign in, you can enroll your brand. This is the step where you need to have your trademark registry info ready to go. You will list the product categories that your brand sells. Once you finish filling out the information, you will receive a verification code and will proceed with the setup of your new branded account.
Once inside the Brand Registry system, you can create a custom landing page to represent your brand that lives within Amazon. When someone is looking at your products, they will be able to click “Go To Brand Name Store” and check out your custom digital storefront.
This is where you will want to include any photos and logos that define your brand, and highlight your best selling items, product categories, and seasonal releases. It is recommended you keep this up to date with items that you want to highlight. You will get analytics that will help you make better business decisions and teach you about your customer habits.
Overtime, having your brand represented on Amazon should help increase your brand awareness and gain loyal customers. You will also be able to control listings for your products, even if other sellers are offering your product.
Overall if you have your own branded items, having the Brand Registry features is a great business tool to use to increase your online sales.
Need help managing your Amazon listings? Check out the e-commerce services that Elemerce offers.