How to Create a Facebook Story Ad

Facebook Stories are a simple way to create engaging ads that, like on Instagram, appear between user stories as vertical images. Advertisers can share photo stories that are available for five seconds, or until the user swipes out of them. 

If creating a Facebook Story ad of your own seems daunting, we’ve gathered the best tips and guidelines including photo sizing and best practices for your next Facebook Story ad. 

There are plenty of online Story templates you can use to create eye-catching ads that are already customized to meet Facebook and Instagram standards. Canva is a popular online platform where you can find plenty of creative templates for Facebook Stories and more. 

Creating your own design from scratch? No problem! Simply follow Facebook’s Ad Specs for proper sizing. The image ratio for a story is 9:16 and 16:9 to 4:5. Facebook recommends leaving about 14% or 250 pixels at the top and bottom of your design free from text, logos, or elements to avoid having them covered by the profile icon or call-to-action.

For an effective Facebook Story, create ads that can capture your audience’s attention in seconds. Stories are typically clicked through at a faster rate, so it’s important that your first frame sends your message across in a direct, powerful way. 

Over one billion stories are shared on Facebook across the world every day. To stand out from the crowd, use strong photography, call-to-actions, and multiple scenes for advertisements that users will engage with. Additionally, Facebook reports that ads with motion perform better, so consider adding moving elements to your ads for the best results. 

To recap, developing effective Facebook Stories comes down to strong messaging that will grab your audience’s attention. Follow Facebook’s Ad Specs and best practices to ensure your message comes across in the best way.