Email Archives - Elemerce

Save The Sale: Retargeting Marketing Tips 

Using Retargeting To Bring Back Lost E-Commerce Opportunities

E-Commerce has truly changed the traditional shopping experience where a customer would go to a specific store to browse or in search of an item. Nowadays, we constantly scroll through content on our electronic devices making the online shopping experience a 24/7 game. Because of this, the sales funnel has evolved and so have marketing initiatives. Ecommerce brands should be using retargeting and remarketing strategies to turn viewers into buyers. 

The path to purchasing is much different online than in a traditional store setting. Traditional settings think about things like aisle displays, but online sales go through a web of social media ads, blogs, influencers, emails, and more. This web of various digital advertising and strategies all lead to someone eventually creating a cart and making an electronic payment. 

Traditional Advertising Methods No Longer Work

It used to be that traditional advertising such as television or print ads is no longer a viable source of information. Today consumers read reviews, search for videos online, and read blog posts from purchasers. Consumers also search for competing brands to compare pricing, quality, and options. 

For marketing efforts, you must consider the new age thinking: Budget, Authority, Need, and Timeframe (BANT). The beginning of any online shopping experience is usually just brand awareness. Over time, users will keep seeing your digital marketing efforts and find a need. 

Turn Abandoned Shopping Carts Into Sales

It is said that 75% of shopping carts online are abandoned. That means users adding products to their cart but did not actually purchase. By using retargeting, you can bump those customers to remind them of their desired purchase that they did not make. 

Retargeting is happening on the internet all around us. You find a pair of sunglasses you like, you put them in your cart, decide to wait, and then the next day those same sunglasses are popping up as ads on your social media, display ads on websites, and even in your gmail. This is not a coincidence; this is retargeting. Retargeting is when you show ads to someone because of their browser history. 

You can also use old customer data to remarket 

There is also a similar term to be aware of: remarketing. Remarketing involves collecting customer info such as emails or phone numbers and sending them marketing promotions and updates. The overall goal with both is to convert those customers – both old and new – into a converting sale. 

If you are an e-commerce store and you are not using retargeting or remarketing strategies, it is time to get on it. There are many tools and resources out there to use this online sales tactic to show your ads to the RIGHT customers – converting higher sales! 

Elemerce was created to empower ecommerce brands for growth. Contact us today to see how we can help you reach your online sales goals. 

Customer Loyalty Programs To Implement For Your Business

Loyalty programs are a great marketing method for every size business to implement because it builds customer satisfaction and retention. By creating a loyalty program, you are incentivizing your already existing customers for shopping with you again. According to Zinrelo, 20% of your customers will make up 80% of your revenue in the future. But loyalty program benefits don’t stop there. 65% of businesses use their loyalty program to attract new customers.

By implementing a loyalty program, you will grow your brand’s recognition and increase your sales. You can help your customer satisfaction and reach your customers easier with new products or promotions. Here are 5 types of loyalty programs you can use today. Here are 5 examples of loyalty programs your business can implement for higher returns and more customer satisfaction: 

  1. Points-Based System 

A points-based system is an easy option to implement because there is a wide selection of software that can easily manage it for you. If you have an app, it is even easier. Customers’ purchases translate into points to earn them discounts or promotions. An example of this is Dominos Pizza rewards, where overtime members earn free pizza. 

         2. Cash-Back System 

Cash-back rewards are popular among credit card programs where you earn points that translate into dollars and can redeem when they stack up. For example, Amazon’s credit card will earn you cashback that can be applied easily to Amazon purchases. 

         3. Punch Card Programs 

A punch card is a super-easy way for a brick and mortar store to implement customer rewards with little effort. An example of this is a local ice cream shop giving away free ice cream for every 10 purchased. The downside to this is people can lose their physical punch cards, but there are Punch Card Apps you can use to digitize this offer. 

         4. Tiered Rewards Program

Tiered rewards are more complicated than your typical points-based system, but can be beneficial because they can segment your customers better. An example of a tiered rewards system is Sephora, where shoppers can stack their points to redeem various beauty products. The first tier is a small promotional sample, but the second and third tiers are usually high-end that customers get excited to try.  

         5. Subscription Programs 

Subscription programs can be difficult to implement because they cost money, but once someone is a subscriber it is very beneficial because the user chose to pay for it. If you can make it appealing, you could have regular customers all the time. An example of this is Costco, where customers pay to be a member to shop there and get Costco deals.  

It is to be noted that we did not mention coalition rewards programs, which is where you partner up on a rewards program with other businesses. These can work great because your reach can be greater; however, usually, the coalition program is pushed more itself rather than your business. 

If you are interested in starting your own rewards for your business, contact Elemerce for help strategizing your e-commerce business needs today. 

3 Best Email Marketing Tools To Use For 2021

With newer access to marketing tools like text message campaigns, social media, and even AI chatbots, some people believe email marketing is dead. However, as of 2020 there are 3.9 billion email users worldwide and by 2023, it is predicted that number will grow to 4.3 billion. 

There are 293.6 billion emails sent out everyday, proving that email marketing is far from slowing down. If you are not using email marketing, it is time to step up your digital marketing game because your competitors are sending emails. Even if you think sending weekly email updates is spammy or you are seeing a low percentage of people opening, do not give up. This just means you need to get creative with your campaign content, see what competitors are doing, and test out other software and options to improve your email campaigns. 

Here are our 3 favorite email marketing tools to consider: 

Best for E-Commerce: DRIP 

Drip is an e-commerce marketing automation that uses your email collected email data and sends automated emails based on user activity. If someone is looking at your site for example, they will send them an email and even a text reminding them about an abandoned cart. It categorizes your customers based on collected data tags and customizes their campaign experience with personalized content. If you are an e-commerce website, this powerful tool can take your email marketing efforts to the next level of success. It integrates seamlessly with popular e-commerce websites like WordPress, WooCommerce, and Shopify. 

Best for BloggersConvertKit

ConvertKit has a lot of features specifically for creators so if you have a YouTube channel, a podcast, or are a blogger, this is a great service to consider. ConvertKit has segmentation tools to turn your casual viewers into subscribers. Their easy email templates allow personalization so your readers feel connected to your brand. Their focus is to help artists and creators grow their brands and make a living online. 

Best for Overall Business ConstantContact 

ConstantContact has been continually growing in popularity over the years. It has an easy to use back end that allows you to create beautiful customized emails for your business. Their technical support is rated better than competitors like MailChimp and their pricing is a little cheaper too. ConstantContact integrates with most website platforms from Shopify to WordPress, and you can even manage social campaigns too. You can easily check your campaign performance and segment your lists for optimum reach. 

There are so many options for email marketing platforms, and even some free options too. Generally though as your list grows, your marketing plan cost will go up. Ideally as you keep your lists segmented and up to date, your campaigns should be effective. 

It is always best practice to check what a good conversion and open rate is for your industry and set your goals to exceed those numbers. As with anything, consistency is key. Your campaigns will build customer loyalty and get your messaging out to your fans. If you need help with your email marketing, Elemerce is a great resource. Contact us today to discuss how Elemerce can help you!

What Is A Drip Campaign?

Have you ever received an email after looking at a website that reminds you of a product you clicked on? This is a drip campaign. This automated message was sent to push you down the sales funnel and try to push you to purchase whatever you were looking at. Drip campaigns are automated marketing campaigns designed to send or ‘drip’ to customers over time based on certain behaviors and data. 

Drip campaigns are usually email, but they can be other forms of marketing too, such as text messages or Facebook messenger bots. The messaging for your campaigns are set up ahead of time and are designed to save you time with automation.

A great drip campaign every website should have is an automated message when someone signs up for your newsletter. You can offer them a discount to try to encourage a sale, and since they signed up willingly there is a high chance they are interested in making a purchase. 

Drip campaigns are higher converting than traditional email marketing because they are targeting the right subscribers with relevant emails. Using audience segmentation, drip campaigns are a powerful marketing flow that is custom to the user’s experience. They nurture your interested customer to become more familiar with your brand. 

The email marketing companies that specialize in drip campaigns usually have a workflow backend that will allow you to integrate with your e-commerce platform, your website, sign up forms, etc. Some of the popular tools that offer drip marketing are Drip, ConvertKit, and MailChimp. It is best to research the options each platform offers and use whatever platform best fits your needs and integrates with the other programs you use. 

Overall, drip campaigns are commonplace in marketing and if you are not yet using them, it is time to step up your marketing efforts. 

Elemerce is a great resource to help you set up your email campaigns. Contact us today to learn more about how we can help create drip campaigns that convert into sales. 

Tips On Text Message Marketing

Email marketing can be effective, but successful open rates are around 10%, which means if you have a list of 1,000 contacts, then only 100 are actually opening your email. 

For text message marketing campaigns, you can get almost 100% rate. 

Since we are all glued to our phones, an incoming text message is often instantly read, making it an effective way to reach your audience with sales and promotions fast. 

Text message (MMS) campaigns can be expensive though, and are often purchased on a credit-based system. Sending an image or long form text (SMS) often uses more credits, so it’s best to brainstorm the best ways to effectively use your budget. 

There are various strategies you can use for successful text campaigns to drive sales, offer discounts to customers with abandoned carts, and increase your overall revenue. 

Here are some tips for effective text message marketing: 

  1. Promote your text list – Let your customers know that you offer text message promotions and give them an easy way to opt in. This can be social posts with “Text this number to sign up for our text list for exclusive offerings and be the first to know about our sales!” You can also add pop ups on your website offering a discount for enrolling in your marketing lists, and then can receive an instant text for 10% off for their first purchase. 
  2. Write copy that is to the point – A text message campaign can only be a limited character count. This means you need to get to the point of your offering fast and effective. An example, “24 Hour Sale! All hoodies are 50% OFF for today only! Shop now! LINK”
  3. Always include a link with call to action – Text message campaigns should always have a call-to-action that links to your website or whatever you are trying to promote. Even if you are advertising a sale that is in person, use a link where they can sign up, view specials, enter a giveaway, or learn more. An example of this could be for a restaurant – “Free Appetizers today only at Joe’s Burgers! Check out our menu and make a reservation! LINK”
  4. Offer special promotions for your text list – Make your customers feel special for being on your text list. Instead of blasting them with every single promotion, carefully cater exclusive deals that they will feel are valuable. An example of this – “Thanks for being a loyal customer! Use exclusive code TEXTME for 10% off your purchase.” 
  5. Use text messages to announce exclusive releases – Since text messages are often read very quickly, you can do exclusive announcements using this tool for limited releases or on-sale-now promotions. An example of this – “The greatest band ever is coming to town on March 15! Very limited tickets are on sale now! LINK”

With any successful campaign, you want to increase customer awareness and loyalty, without driving customers away. This means you don’t want to send text messages daily to your customers. Brainstorm the more important times and days you want to get your messaging out there, and stick to a schedule. If you blast people too much, they will get annoyed and are more likely to opt out. 

It is best practice to always let your customers know how they can opt out if they wish to stop receiving your messages. You want to add text like, “To stop receiving special offers, reply STOP.”

Overall text campaigns can be a great marketing tool that will increase your sales and help you get your messaging out there. You can also promote contests, events, and whatever else your business needs to succeed. Get in touch with us to see how Elemerce can help your business grow today! 

 

 

4 Sales Your Business Can Run on Black Friday and Cyber Monday

Black Friday and Cyber Monday are two days that should be marked on every business owner’s calendar as we approach the end of the year. 

What started as a day of discounts has since turned into a four-day weekend of sales. Black Friday and Cyber Monday, also known as BFCM, is a great opportunity for businesses to run sales that increase revenue and acquisition to accomplish end-of-year goals. 

For business owners looking to run a BFCM sale for the first time or those just looking for fresh ideas, keep reading for five different sales your business can run that won’t require months of planning. 

1. Discounts Based on Quantity

Instead of opting for a blanket or sitewide discount, go for a discount based on a quantity of products ordered. For example, 25% when you spend $100. This “buy more, save more” discount typically results in high average order values, which creates a larger profit margin and more inventory sold.

2. Offer a Gift Card with Every Purchase

Want to keep customers coming back long after Black Friday and Cyber Monday? Offering a gift card to customers who purchase during BFCM is a great way to incentivize future purchases and creates customer loyalty. 

3. Donate to a Cause

During these challenging times, many companies have opted out of flash sales during BFCM, choosing instead to donate a percentage of proceeds with every purchase made. This can lead to more engagement and sales, but more importantly, it is a great way to give back and can strengthen your brand’s purpose.

4. Partner with Influencers

Collaborating with influencers to promote your Black Friday and Cyber Monday sales can drive sales and create brand awareness. When teaming up with influencers, ensure their audience aligns with your product and choose top-performers on social media to promote your sales.