Amazon is a powerful platform for online sellers to use. When utilized properly, it can boost sales tremendously, possibly becoming your preferred platform. To become a successful seller on Amazon, it is not just about listing your products; advertising on Amazon is a crucial component.
Advertising on Amazon can get your products seen to the right customers, even if you are not yet the bestseller. That is the power of advertising! If you have just begun selling on Amazon, Amazon advertising is a great resource to explore and use to grow your brand.
Here are the steps to get started:
Set up an Amazon Seller Account and ensure that your product meets Amazon guidelines for eligibility to sell. Meeting Amazon guidelines apply to both resellers or stand-alone brands. Check out this link: https://sell.amazon.com/beginners-guide.html to ensure you meet the guidelines to sell on Amazon.
Once you have created your Amazon Seller Account, you need to list your products on Amazon. When listing your products, be sure to have quality photos and powerful copywriting to describe your product. You want to have a keyword-focused Amazon product listing with descriptive and informal copywriting. By doing so, you increase the chances of selling your products as customers feel comfortable knowing what to expect from you.
When you have received approval for your products to go live, then it is time to set up ads for your products. Creating ads will increase the visibility of your products and help you get more sales and reviews.
There are several options to choose from when setting up Amazon advertising, and each seller may have different selections for what fits their brand and products best. Using promotions, sponsored products, sponsored brands, and other advertising options will help you engage with your customers.
Each seller controls how much they spend and how long the campaign runs, and then you pay per click.
Another option to choose from is lightning deals, which lists your product on the Amazon Lightning Deals page. Lightning deals are one of the top-viewed pages on Amazon. You can also offer coupons to increase sales, drive brand awareness, and give your products leverage over your competitors.
Other promotions include free shipping, percentage discounts, and a buy one, get one deal. These promotions are all great ways to get started and get noticed on Amazon! Choosing the deals you want to offer will customize your customer’s experience and make the selection that works best for your listings.
To set up promotions, you will go to the advertising tab in your Amazon Seller Central and choose the products and promotions you wish to advertise. Once you begin advertising, you can experiment with a mix of ads to see what works best for your business. Testing your ads takes time but is well worth trying out!
For assistance on selling and advertising on Amazon, contact Elemerce today. We are here to empower Amazon Sellers to take their business to the next level. Happy selling!