Digital Advertising Archives - Elemerce

How To Advertise On Amazon

Amazon is a powerful platform for online sellers to use. When utilized properly, it can boost sales tremendously, possibly becoming your preferred platform. To become a successful seller on Amazon, it is not just about listing your products; advertising on Amazon is a crucial component.

Advertising on Amazon can get your products seen to the right customers, even if you are not yet the bestseller. That is the power of advertising! If you have just begun selling on Amazon, Amazon advertising is a great resource to explore and use to grow your brand. 

Here are the steps to get started: 

Step 1: 

Set up an Amazon Seller Account and ensure that your product meets Amazon guidelines for eligibility to sell. Meeting Amazon guidelines apply to both resellers or stand-alone brands. Check out this link: https://sell.amazon.com/beginners-guide.html to ensure you meet the guidelines to sell on Amazon. 

Step 2: 

Once you have created your Amazon Seller Account, you need to list your products on Amazon. When listing your products, be sure to have quality photos and powerful copywriting to describe your product. You want to have a keyword-focused Amazon product listing with descriptive and informal copywriting. By doing so, you increase the chances of selling your products as customers feel comfortable knowing what to expect from you.  

Step 3:

When you have received approval for your products to go live, then it is time to set up ads for your products. Creating ads will increase the visibility of your products and help you get more sales and reviews. 

There are several options to choose from when setting up Amazon advertising, and each seller may have different selections for what fits their brand and products best. Using promotions, sponsored products, sponsored brands, and other advertising options will help you engage with your customers. 

Each seller controls how much they spend and how long the campaign runs, and then you pay per click. 

Another option to choose from is lightning deals, which lists your product on the Amazon Lightning Deals page. Lightning deals are one of the top-viewed pages on Amazon. You can also offer coupons to increase sales, drive brand awareness, and give your products leverage over your competitors.

Other promotions include free shipping, percentage discounts, and a buy one, get one deal. These promotions are all great ways to get started and get noticed on Amazon! Choosing the deals you want to offer will customize your customer’s experience and make the selection that works best for your listings. 

To set up promotions, you will go to the advertising tab in your Amazon Seller Central and choose the products and promotions you wish to advertise. Once you begin advertising, you can experiment with a mix of ads to see what works best for your business. Testing your ads takes time but is well worth trying out! 

For assistance on selling and advertising on Amazon, contact Elemerce today. We are here to empower Amazon Sellers to take their business to the next level. Happy selling!

Save The Sale: Retargeting Marketing Tips 

Using Retargeting To Bring Back Lost E-Commerce Opportunities

E-Commerce has truly changed the traditional shopping experience where a customer would go to a specific store to browse or in search of an item. Nowadays, we constantly scroll through content on our electronic devices making the online shopping experience a 24/7 game. Because of this, the sales funnel has evolved and so have marketing initiatives. Ecommerce brands should be using retargeting and remarketing strategies to turn viewers into buyers. 

The path to purchasing is much different online than in a traditional store setting. Traditional settings think about things like aisle displays, but online sales go through a web of social media ads, blogs, influencers, emails, and more. This web of various digital advertising and strategies all lead to someone eventually creating a cart and making an electronic payment. 

Traditional Advertising Methods No Longer Work

It used to be that traditional advertising such as television or print ads is no longer a viable source of information. Today consumers read reviews, search for videos online, and read blog posts from purchasers. Consumers also search for competing brands to compare pricing, quality, and options. 

For marketing efforts, you must consider the new age thinking: Budget, Authority, Need, and Timeframe (BANT). The beginning of any online shopping experience is usually just brand awareness. Over time, users will keep seeing your digital marketing efforts and find a need. 

Turn Abandoned Shopping Carts Into Sales

It is said that 75% of shopping carts online are abandoned. That means users adding products to their cart but did not actually purchase. By using retargeting, you can bump those customers to remind them of their desired purchase that they did not make. 

Retargeting is happening on the internet all around us. You find a pair of sunglasses you like, you put them in your cart, decide to wait, and then the next day those same sunglasses are popping up as ads on your social media, display ads on websites, and even in your gmail. This is not a coincidence; this is retargeting. Retargeting is when you show ads to someone because of their browser history. 

You can also use old customer data to remarket 

There is also a similar term to be aware of: remarketing. Remarketing involves collecting customer info such as emails or phone numbers and sending them marketing promotions and updates. The overall goal with both is to convert those customers – both old and new – into a converting sale. 

If you are an e-commerce store and you are not using retargeting or remarketing strategies, it is time to get on it. There are many tools and resources out there to use this online sales tactic to show your ads to the RIGHT customers – converting higher sales! 

Elemerce was created to empower ecommerce brands for growth. Contact us today to see how we can help you reach your online sales goals. 

Zack Propst

What iOS 14.5 is and How it Will Affect Facebook Ads

The Apple update that Facebook has been dreading will soon be in the pockets of millions of Americans sometime next week. iOS 14.5 will come with new features along with an adjustment to Apple’s privacy policy, which will require applications and advertisers like Facebook to follow Apple’s new App Transparency Tracking Guidelines.

What is App Transparency Tracking?

App transparency tracking is a new set of rules requiring apps that use IDFA for ad targeting to request user data before collecting it. Basically, right after a user downloads the update and goes into an app like Facebook, they will be asked to consent to share their data with the platform. It’s important to note that this set of rules only applies to applications that use IDFA to personalize ads. IDFA, or Identifier for Advertisers, is Apple’s unique software ID on every iOS device that advertisers like Google and Facebook have been using for years to personalize ads.

In preparation for this update, Google actually started using SKAdNetwork instead of IDFA for its personalization. Since SKAdNetwork isn’t as robust as IDFA and has time limits on how long it tracks users, it’s not targeted by the ATT. Google’s ads will continue uninterrupted.

How iOS 14.5 Will Affect Advertisers

At face value, this is concerning news for anyone who uses Facebook and Instagram to deliver ads. In the past, Facebook users had to go into their settings and turn off data sharing in order to stop their information from being shared. This was something only 25% of iPhone users ever did. With the new update, however, users will have to consciously consider allowing their data to be tracked by advertisers. Although some polls suggest only 20-40% of users won’t consent, according to Hootsuite, 47% of Facebook users don’t trust the platform to protect their data and privacy.

Given these stats, it’s safe to assume advertisers will slowly stop getting updated data from users once this update is rolled out, and Facebook and Instagram ads will see a slow but significant drop in reach. How much, specifically? That’s yet to be determined.

The End of Facebook Advertising?

Not by a longshot. As mentioned before, Google has already moved over to SKAdNetwork to exempt themselves from the ATT rules and Facebook already has plans in place to do the same. When this is implemented, Facebook ads will still have similar reporting and reach as they do now, but the data won’t be as accurate as it was when using IDFA.  If you are concerned that this will impact your business, however, it’s worth considering how much money you put into Facebook ads in the future.

How to Prepare for the Update:

First off, don’t panic. Facebook ads aren’t going anywhere. The data they provide might not be as in depth and in real-time as before, but it will still be much more accurate than throwing up a billboard on a highway.

Additionally, although Facebook might seem like the center of the world when it comes to digital marketing, it’s only a small piece of the overall pie. Google and their robust advertising suite will be unaffected by the upcoming update, and their PPC and Display Network ad services will continue without interruption after this update is rolled out.

If you do have concerns about the constant changes to online advertising, selling and advertising on Amazon worthwhile move you can take. Since all of their advertising functions are tracked and executed natively, they will never come under the crosshairs of phone updates. (And Amazon has much higher conversion rates than both Google and Facebook!)

If you have any questions or concerns about how your online advertising is going to be affected by iOS 14.5 we’d be happy to help. Contact us Here!

 

 

 

Tips To Improve Remote Working

Remote working has become the social norm thanks to the pandemic. We had a historical shift to remote work that happened almost overnight at the beginning of the global health crisis. Currently, almost twice as many employees are working from home as at work. 

 

According to a survey from Stanford, only 51% of the respondents say they are able to work at an efficiency rate of 80 or more. This means half the people are experiencing difficulties adjusting to working from home. 

 

Reasons can include distractions, not having a dedicated space, not being tech-savvy, and disliking being on a computer for more hours. However, there are a lot of people who do enjoy the freedom to wear sweatpants in a virtual meeting, the ability to take a break and walk your dog, and fewer distractions from co-workers resulting in more focused work time. 

 

Whichever category you fall under, the adjustment to remote work can be a change. Here are some tips to improve remote working. 

 

Set yourself up a dedicated workspace

Employees have complained that working remotely has removed the separation of home life and work. If you set yourself up a dedicated work area, you will feel focused when you sit down to work. When you get up from this dedicated space, that is when you can “turn off” work mode and enjoy being “home for the night.” 

 

Buy a monitor to avoid neck strain 

For some, the jump to remote work meant sitting on your couch and working from your laptop. That was fun at first, but after a few hours, your neck will inevitably hurt from looking down at your laptop screen. It is best to purchase a monitor and set it up at your dedicated workspace so that you can work at eye level. You can even get a laptop stand for your laptop and utilize two screens for better productivity. 

 

Make a productivity plan 

Your schedule has probably changed some before your office days. Some are finding themselves working more at night, and some are taking longer breaks throughout the day to do things like walk your dog. As long as you are managing your tasks and staying organized, most companies have gotten more flexible with their hours. There are some great productivity tools out there such as Monday.com or Asana.com that can help you stay organized with your team from wherever you are. Even a simple checklist at home can help you stay focused and accomplish your goals. However you choose to organize your productivity is fine, but having some sort of organization is important. 

 

Overall, remote work is here to stay, so we recommend trying to adjust the best you can. If you are interested in how Elemerce can help your company with marketing productivity, contact us today! 

Customer Loyalty Programs To Implement For Your Business

Loyalty programs are a great marketing method for every size business to implement because it builds customer satisfaction and retention. By creating a loyalty program, you are incentivizing your already existing customers for shopping with you again. According to Zinrelo, 20% of your customers will make up 80% of your revenue in the future. But loyalty program benefits don’t stop there. 65% of businesses use their loyalty program to attract new customers.

By implementing a loyalty program, you will grow your brand’s recognition and increase your sales. You can help your customer satisfaction and reach your customers easier with new products or promotions. Here are 5 types of loyalty programs you can use today. Here are 5 examples of loyalty programs your business can implement for higher returns and more customer satisfaction: 

  1. Points-Based System 

A points-based system is an easy option to implement because there is a wide selection of software that can easily manage it for you. If you have an app, it is even easier. Customers’ purchases translate into points to earn them discounts or promotions. An example of this is Dominos Pizza rewards, where overtime members earn free pizza. 

         2. Cash-Back System 

Cash-back rewards are popular among credit card programs where you earn points that translate into dollars and can redeem when they stack up. For example, Amazon’s credit card will earn you cashback that can be applied easily to Amazon purchases. 

         3. Punch Card Programs 

A punch card is a super-easy way for a brick and mortar store to implement customer rewards with little effort. An example of this is a local ice cream shop giving away free ice cream for every 10 purchased. The downside to this is people can lose their physical punch cards, but there are Punch Card Apps you can use to digitize this offer. 

         4. Tiered Rewards Program

Tiered rewards are more complicated than your typical points-based system, but can be beneficial because they can segment your customers better. An example of a tiered rewards system is Sephora, where shoppers can stack their points to redeem various beauty products. The first tier is a small promotional sample, but the second and third tiers are usually high-end that customers get excited to try.  

         5. Subscription Programs 

Subscription programs can be difficult to implement because they cost money, but once someone is a subscriber it is very beneficial because the user chose to pay for it. If you can make it appealing, you could have regular customers all the time. An example of this is Costco, where customers pay to be a member to shop there and get Costco deals.  

It is to be noted that we did not mention coalition rewards programs, which is where you partner up on a rewards program with other businesses. These can work great because your reach can be greater; however, usually, the coalition program is pushed more itself rather than your business. 

If you are interested in starting your own rewards for your business, contact Elemerce for help strategizing your e-commerce business needs today. 

Best Productivity Apps for 2021

In today’s work culture, most businesses with the capability to work remotely have transitioned to work from home due to the pandemic, and many are finding the productivity of their employees to be improved. This abrupt transition to remote work took place almost a year ago, but now companies are finally figuring out the best protocols and the best tools to achieve success. 

 

Staying organized and on-track without checking in with your team every day has been something organizations have had to figure out, but thanks to productivity software, teams have been able to organize their workflows better than before. 

 

There are a ton of apps out there so sign up for the free trials and see if the functions work for your workflow and organization style. Each will have different notification options, view styles, templates, integrations, and progress tracking. From sticky notes to fancy spreadsheets, it can be a lot to adjust to but once businesses embrace its functions, it is easier to stay on track with deadlines, communication, and collaboration. 

 

Here are the best productivity apps for 2021: 

 

Monday

Monday has been growing in popularity because of its easy integrations, affordability, and templates. Small businesses can actually afford this software at seats costing $9/month. It integrates with Google, Slack, and other popular tools. Monday comes with ready-to-use templates for freelancers, project management, construction projects, real estate, and even schoolwork.  

 

Basecamp

The functionality of Basecamp is favored by people who aren’t visual and don’t want functions like Gantt Charts. It is a top-rated collaboration tool that’s been a popular choice for cloud-based teamwork for a while. At $999 for a year for unlimited projects and members, this can be a solid option for large companies, and organizing tasks for multiple clients. There is also a bulletin board where you can make company-wide announcements too. 

 

Asana

Asana has been the lead productivity app for a while and with good reason. Its functionality is easy to use and can be applied across any industry, but especially great for those with visual components. You can upload images directly into tasks, set recurring tasks, and organize team workflow with different view options. Some teams like the KanBan view, some prefer the Gantt Chart, and some prefer a task list organized by date. The starting plan is $10.99/month per seat making it good for large and small companies. 

 

No matter what productivity tool your organization chooses to use, the key is to get all employees on board with using it. All these programs offer training tools and tutorials so share them with your team and get your workflow on today! 

 

Best E-Commerce Platforms For 2021

E-Commerce is selling things over the internet. This has been a growing trend over the last few decades, and it is predicted that by 2040, 95% of sales will be through e-commerce. This means if you are considering selling your products online or starting an online retail front, now is the time! 

To get started selling online, you will most likely decide to use an established e-commerce platform to list your products, host your website, and handle transactions. Deciding what platform to use can be overwhelming because there are so many options. 

The top 3 platforms for e-commerce are WooCommerce (23%), Shopify (21%), and Wix (15%). Here is our comparison of these 3 most common platforms and why they are ranked the best. 

WooCommerce

WooCommerce integrates with an existing WordPress site seamlessly, which makes it the most popular choice for any business that already has a website through WordPress. There are over 75 million websites built with WordPress, so this is why WooCommerce has such a high percentage of users. WooCommerce is great for complex stores and companies that have a development team to customize their coding to make it personalized. They offer a plethora of resources, development tools, and support. Their pricing varies on if you need hosting, themes, etc. so check out their breakdown of costs to determine if this platform will fit your needs. Overall, if you already have a WordPress site, then WooCommerce will probably be the easiest way to get selling quick! 

Shopify

Shopify is a great platform for a novice user to even a developer. It has an easy to use back end with a wide selection of apps to easily integrate. It gives you great stats reporting on your store and it starts at only $29 a month for the basic plan. It is great for businesses of all sizes and can be integrated with your web service to have a “store” page on whatever platform you already use. If you don’t have a website yet, it is easy to create one with one of their free or paid themes. They offer support to get your store started and have options for a Shopify developer to create customized pages too. A lot of our clients at Elemerce use Shopify and we definitely think it is a great platform to get started. If you need help, don’t hesitate to contact us today to discuss more. 

Wix

Wix is a great platform to build a flawless looking website with simple drag and drop features. Their back end is so seamless that any beginner can use, and if you get stuck they have Wix members ready to assist you. Wix offers an excellent app market to integrate and make your website top notch. Their pricing is affordable but varies depending on the features your site offers, such as credit card transactions and online bookings. Overall if you want to be able to design your website on your own without any coding knowledge, then Wix is the top choice for you. 

This is just an overview of the top 3 e-commerce platforms used, but there are really so many excellent options out there, so it is recommended that you do your research before deciding. Some other notable options to consider are BigCommerce, Magneto, and SalesForce Commerce Cloud

As you do your research, consider your coding abilities, what you are selling, and any apps you want to integrate. Elemerce is here to help you sell more, so contact us today to discuss how we can help your online business.

3 Best Email Marketing Tools To Use For 2021

With newer access to marketing tools like text message campaigns, social media, and even AI chatbots, some people believe email marketing is dead. However, as of 2020 there are 3.9 billion email users worldwide and by 2023, it is predicted that number will grow to 4.3 billion. 

There are 293.6 billion emails sent out everyday, proving that email marketing is far from slowing down. If you are not using email marketing, it is time to step up your digital marketing game because your competitors are sending emails. Even if you think sending weekly email updates is spammy or you are seeing a low percentage of people opening, do not give up. This just means you need to get creative with your campaign content, see what competitors are doing, and test out other software and options to improve your email campaigns. 

Here are our 3 favorite email marketing tools to consider: 

Best for E-Commerce: DRIP 

Drip is an e-commerce marketing automation that uses your email collected email data and sends automated emails based on user activity. If someone is looking at your site for example, they will send them an email and even a text reminding them about an abandoned cart. It categorizes your customers based on collected data tags and customizes their campaign experience with personalized content. If you are an e-commerce website, this powerful tool can take your email marketing efforts to the next level of success. It integrates seamlessly with popular e-commerce websites like WordPress, WooCommerce, and Shopify. 

Best for BloggersConvertKit

ConvertKit has a lot of features specifically for creators so if you have a YouTube channel, a podcast, or are a blogger, this is a great service to consider. ConvertKit has segmentation tools to turn your casual viewers into subscribers. Their easy email templates allow personalization so your readers feel connected to your brand. Their focus is to help artists and creators grow their brands and make a living online. 

Best for Overall Business ConstantContact 

ConstantContact has been continually growing in popularity over the years. It has an easy to use back end that allows you to create beautiful customized emails for your business. Their technical support is rated better than competitors like MailChimp and their pricing is a little cheaper too. ConstantContact integrates with most website platforms from Shopify to WordPress, and you can even manage social campaigns too. You can easily check your campaign performance and segment your lists for optimum reach. 

There are so many options for email marketing platforms, and even some free options too. Generally though as your list grows, your marketing plan cost will go up. Ideally as you keep your lists segmented and up to date, your campaigns should be effective. 

It is always best practice to check what a good conversion and open rate is for your industry and set your goals to exceed those numbers. As with anything, consistency is key. Your campaigns will build customer loyalty and get your messaging out to your fans. If you need help with your email marketing, Elemerce is a great resource. Contact us today to discuss how Elemerce can help you!

Tips On Text Message Marketing

Email marketing can be effective, but successful open rates are around 10%, which means if you have a list of 1,000 contacts, then only 100 are actually opening your email. 

For text message marketing campaigns, you can get almost 100% rate. 

Since we are all glued to our phones, an incoming text message is often instantly read, making it an effective way to reach your audience with sales and promotions fast. 

Text message (MMS) campaigns can be expensive though, and are often purchased on a credit-based system. Sending an image or long form text (SMS) often uses more credits, so it’s best to brainstorm the best ways to effectively use your budget. 

There are various strategies you can use for successful text campaigns to drive sales, offer discounts to customers with abandoned carts, and increase your overall revenue. 

Here are some tips for effective text message marketing: 

  1. Promote your text list – Let your customers know that you offer text message promotions and give them an easy way to opt in. This can be social posts with “Text this number to sign up for our text list for exclusive offerings and be the first to know about our sales!” You can also add pop ups on your website offering a discount for enrolling in your marketing lists, and then can receive an instant text for 10% off for their first purchase. 
  2. Write copy that is to the point – A text message campaign can only be a limited character count. This means you need to get to the point of your offering fast and effective. An example, “24 Hour Sale! All hoodies are 50% OFF for today only! Shop now! LINK”
  3. Always include a link with call to action – Text message campaigns should always have a call-to-action that links to your website or whatever you are trying to promote. Even if you are advertising a sale that is in person, use a link where they can sign up, view specials, enter a giveaway, or learn more. An example of this could be for a restaurant – “Free Appetizers today only at Joe’s Burgers! Check out our menu and make a reservation! LINK”
  4. Offer special promotions for your text list – Make your customers feel special for being on your text list. Instead of blasting them with every single promotion, carefully cater exclusive deals that they will feel are valuable. An example of this – “Thanks for being a loyal customer! Use exclusive code TEXTME for 10% off your purchase.” 
  5. Use text messages to announce exclusive releases – Since text messages are often read very quickly, you can do exclusive announcements using this tool for limited releases or on-sale-now promotions. An example of this – “The greatest band ever is coming to town on March 15! Very limited tickets are on sale now! LINK”

With any successful campaign, you want to increase customer awareness and loyalty, without driving customers away. This means you don’t want to send text messages daily to your customers. Brainstorm the more important times and days you want to get your messaging out there, and stick to a schedule. If you blast people too much, they will get annoyed and are more likely to opt out. 

It is best practice to always let your customers know how they can opt out if they wish to stop receiving your messages. You want to add text like, “To stop receiving special offers, reply STOP.”

Overall text campaigns can be a great marketing tool that will increase your sales and help you get your messaging out there. You can also promote contests, events, and whatever else your business needs to succeed. Get in touch with us to see how Elemerce can help your business grow today! 

 

 

How To Use The Swipe Up Advertising On Instagram

When Instagram made the update giving us the story feature, we were able to post more frequently with short clips and phone-sized posts that go away after 24 hours, which revolutionized the way we create content and interact with followers. These quick clips can allow for a better glimpse into our daily lives without having to live on our page forever. 

For business, stories have become a great tool to promote sales and show products and services in action without being worried about a well-produced video fitting your page aesthetic. Stories have also become a great way to utilize tagged locations, trending hashtags, and finally even repost tagged content from customers. 

And finally – one of the biggest perks that came with the new story feature is the ability to share links on Instagram! Prior to the story update, the only clickable link is the one allowed in your bio, prompting the call to action “Link In Bio” to become the only way to get your customers to your website. 

With the unveiling of IG stories, accounts with 10,000 followers or more are able to add a link that users can swipe up to go to a website outside of Instagram (but still on the Instagram app of course). 

You can finally link customers to your sales channels and promotions, and products – but only if your account has 10,000 followers or more. 

But what if you don’t have 10k followers? 

This new exclusive feature that favors “influencers” led to the offering of swipe up promotions in influencer marketing options. Basically, you find an account that does have 10k followers and you make an agreement for them to share your post, often in exchange for money or products. 

Another option is to make an Instagram story ad. To make an ad that will populate in your audience’s stories, you use the Facebook Ad Center to create the content and choose your audience. 

When you go to the Ad Center, you will Create A New Ad. Next you choose your goal for your ad – options include get more website visitors, get more leads, promote your page, etc. 

Next you will choose your ad placements. This is where you will remove any placements such as Messenger Ads, and make sure Instagram Stories Ads – and now even Facebook stories – is selected. 

In this ad editor, you will create your content, choose where your ad links to, and choose your audience. Once you have finished creating your ad and choosing your placements, you click Promote Now, and Facebook will review your ads and check it against their community standards. 

Some of the biggest benefits of using the stories feature is you can post frequently without bombarding your followers, and you can interact on a more personal level with your followers. 

If you have never used the stories feature before, you will probably be surprised how many views these quick clips can get. You can highlight your best stories for long-term placement on your page too. Be warned – these quick story clips can be quite addicting and very entertaining, and next thing you know, you’ve watched hundreds!

Looking for help with your social media content and advertising strategies? Check out our services at Elemerce