Content Marketing Archives - Elemerce

Tips To Improve Remote Working

Remote working has become the social norm thanks to the pandemic. We had a historical shift to remote work that happened almost overnight at the beginning of the global health crisis. Currently, almost twice as many employees are working from home as at work. 

 

According to a survey from Stanford, only 51% of the respondents say they are able to work at an efficiency rate of 80 or more. This means half the people are experiencing difficulties adjusting to working from home. 

 

Reasons can include distractions, not having a dedicated space, not being tech-savvy, and disliking being on a computer for more hours. However, there are a lot of people who do enjoy the freedom to wear sweatpants in a virtual meeting, the ability to take a break and walk your dog, and fewer distractions from co-workers resulting in more focused work time. 

 

Whichever category you fall under, the adjustment to remote work can be a change. Here are some tips to improve remote working. 

 

Set yourself up a dedicated workspace

Employees have complained that working remotely has removed the separation of home life and work. If you set yourself up a dedicated work area, you will feel focused when you sit down to work. When you get up from this dedicated space, that is when you can “turn off” work mode and enjoy being “home for the night.” 

 

Buy a monitor to avoid neck strain 

For some, the jump to remote work meant sitting on your couch and working from your laptop. That was fun at first, but after a few hours, your neck will inevitably hurt from looking down at your laptop screen. It is best to purchase a monitor and set it up at your dedicated workspace so that you can work at eye level. You can even get a laptop stand for your laptop and utilize two screens for better productivity. 

 

Make a productivity plan 

Your schedule has probably changed some before your office days. Some are finding themselves working more at night, and some are taking longer breaks throughout the day to do things like walk your dog. As long as you are managing your tasks and staying organized, most companies have gotten more flexible with their hours. There are some great productivity tools out there such as Monday.com or Asana.com that can help you stay organized with your team from wherever you are. Even a simple checklist at home can help you stay focused and accomplish your goals. However you choose to organize your productivity is fine, but having some sort of organization is important. 

 

Overall, remote work is here to stay, so we recommend trying to adjust the best you can. If you are interested in how Elemerce can help your company with marketing productivity, contact us today! 

3 Best Email Marketing Tools To Use For 2021

With newer access to marketing tools like text message campaigns, social media, and even AI chatbots, some people believe email marketing is dead. However, as of 2020 there are 3.9 billion email users worldwide and by 2023, it is predicted that number will grow to 4.3 billion. 

There are 293.6 billion emails sent out everyday, proving that email marketing is far from slowing down. If you are not using email marketing, it is time to step up your digital marketing game because your competitors are sending emails. Even if you think sending weekly email updates is spammy or you are seeing a low percentage of people opening, do not give up. This just means you need to get creative with your campaign content, see what competitors are doing, and test out other software and options to improve your email campaigns. 

Here are our 3 favorite email marketing tools to consider: 

Best for E-Commerce: DRIP 

Drip is an e-commerce marketing automation that uses your email collected email data and sends automated emails based on user activity. If someone is looking at your site for example, they will send them an email and even a text reminding them about an abandoned cart. It categorizes your customers based on collected data tags and customizes their campaign experience with personalized content. If you are an e-commerce website, this powerful tool can take your email marketing efforts to the next level of success. It integrates seamlessly with popular e-commerce websites like WordPress, WooCommerce, and Shopify. 

Best for BloggersConvertKit

ConvertKit has a lot of features specifically for creators so if you have a YouTube channel, a podcast, or are a blogger, this is a great service to consider. ConvertKit has segmentation tools to turn your casual viewers into subscribers. Their easy email templates allow personalization so your readers feel connected to your brand. Their focus is to help artists and creators grow their brands and make a living online. 

Best for Overall Business ConstantContact 

ConstantContact has been continually growing in popularity over the years. It has an easy to use back end that allows you to create beautiful customized emails for your business. Their technical support is rated better than competitors like MailChimp and their pricing is a little cheaper too. ConstantContact integrates with most website platforms from Shopify to WordPress, and you can even manage social campaigns too. You can easily check your campaign performance and segment your lists for optimum reach. 

There are so many options for email marketing platforms, and even some free options too. Generally though as your list grows, your marketing plan cost will go up. Ideally as you keep your lists segmented and up to date, your campaigns should be effective. 

It is always best practice to check what a good conversion and open rate is for your industry and set your goals to exceed those numbers. As with anything, consistency is key. Your campaigns will build customer loyalty and get your messaging out to your fans. If you need help with your email marketing, Elemerce is a great resource. Contact us today to discuss how Elemerce can help you!

What Is A Drip Campaign?

Have you ever received an email after looking at a website that reminds you of a product you clicked on? This is a drip campaign. This automated message was sent to push you down the sales funnel and try to push you to purchase whatever you were looking at. Drip campaigns are automated marketing campaigns designed to send or ‘drip’ to customers over time based on certain behaviors and data. 

Drip campaigns are usually email, but they can be other forms of marketing too, such as text messages or Facebook messenger bots. The messaging for your campaigns are set up ahead of time and are designed to save you time with automation.

A great drip campaign every website should have is an automated message when someone signs up for your newsletter. You can offer them a discount to try to encourage a sale, and since they signed up willingly there is a high chance they are interested in making a purchase. 

Drip campaigns are higher converting than traditional email marketing because they are targeting the right subscribers with relevant emails. Using audience segmentation, drip campaigns are a powerful marketing flow that is custom to the user’s experience. They nurture your interested customer to become more familiar with your brand. 

The email marketing companies that specialize in drip campaigns usually have a workflow backend that will allow you to integrate with your e-commerce platform, your website, sign up forms, etc. Some of the popular tools that offer drip marketing are Drip, ConvertKit, and MailChimp. It is best to research the options each platform offers and use whatever platform best fits your needs and integrates with the other programs you use. 

Overall, drip campaigns are commonplace in marketing and if you are not yet using them, it is time to step up your marketing efforts. 

Elemerce is a great resource to help you set up your email campaigns. Contact us today to learn more about how we can help create drip campaigns that convert into sales. 

Tips On Text Message Marketing

Email marketing can be effective, but successful open rates are around 10%, which means if you have a list of 1,000 contacts, then only 100 are actually opening your email. 

For text message marketing campaigns, you can get almost 100% rate. 

Since we are all glued to our phones, an incoming text message is often instantly read, making it an effective way to reach your audience with sales and promotions fast. 

Text message (MMS) campaigns can be expensive though, and are often purchased on a credit-based system. Sending an image or long form text (SMS) often uses more credits, so it’s best to brainstorm the best ways to effectively use your budget. 

There are various strategies you can use for successful text campaigns to drive sales, offer discounts to customers with abandoned carts, and increase your overall revenue. 

Here are some tips for effective text message marketing: 

  1. Promote your text list – Let your customers know that you offer text message promotions and give them an easy way to opt in. This can be social posts with “Text this number to sign up for our text list for exclusive offerings and be the first to know about our sales!” You can also add pop ups on your website offering a discount for enrolling in your marketing lists, and then can receive an instant text for 10% off for their first purchase. 
  2. Write copy that is to the point – A text message campaign can only be a limited character count. This means you need to get to the point of your offering fast and effective. An example, “24 Hour Sale! All hoodies are 50% OFF for today only! Shop now! LINK”
  3. Always include a link with call to action – Text message campaigns should always have a call-to-action that links to your website or whatever you are trying to promote. Even if you are advertising a sale that is in person, use a link where they can sign up, view specials, enter a giveaway, or learn more. An example of this could be for a restaurant – “Free Appetizers today only at Joe’s Burgers! Check out our menu and make a reservation! LINK”
  4. Offer special promotions for your text list – Make your customers feel special for being on your text list. Instead of blasting them with every single promotion, carefully cater exclusive deals that they will feel are valuable. An example of this – “Thanks for being a loyal customer! Use exclusive code TEXTME for 10% off your purchase.” 
  5. Use text messages to announce exclusive releases – Since text messages are often read very quickly, you can do exclusive announcements using this tool for limited releases or on-sale-now promotions. An example of this – “The greatest band ever is coming to town on March 15! Very limited tickets are on sale now! LINK”

With any successful campaign, you want to increase customer awareness and loyalty, without driving customers away. This means you don’t want to send text messages daily to your customers. Brainstorm the more important times and days you want to get your messaging out there, and stick to a schedule. If you blast people too much, they will get annoyed and are more likely to opt out. 

It is best practice to always let your customers know how they can opt out if they wish to stop receiving your messages. You want to add text like, “To stop receiving special offers, reply STOP.”

Overall text campaigns can be a great marketing tool that will increase your sales and help you get your messaging out there. You can also promote contests, events, and whatever else your business needs to succeed. Get in touch with us to see how Elemerce can help your business grow today! 

 

 

How To Use The Swipe Up Advertising On Instagram

When Instagram made the update giving us the story feature, we were able to post more frequently with short clips and phone-sized posts that go away after 24 hours, which revolutionized the way we create content and interact with followers. These quick clips can allow for a better glimpse into our daily lives without having to live on our page forever. 

For business, stories have become a great tool to promote sales and show products and services in action without being worried about a well-produced video fitting your page aesthetic. Stories have also become a great way to utilize tagged locations, trending hashtags, and finally even repost tagged content from customers. 

And finally – one of the biggest perks that came with the new story feature is the ability to share links on Instagram! Prior to the story update, the only clickable link is the one allowed in your bio, prompting the call to action “Link In Bio” to become the only way to get your customers to your website. 

With the unveiling of IG stories, accounts with 10,000 followers or more are able to add a link that users can swipe up to go to a website outside of Instagram (but still on the Instagram app of course). 

You can finally link customers to your sales channels and promotions, and products – but only if your account has 10,000 followers or more. 

But what if you don’t have 10k followers? 

This new exclusive feature that favors “influencers” led to the offering of swipe up promotions in influencer marketing options. Basically, you find an account that does have 10k followers and you make an agreement for them to share your post, often in exchange for money or products. 

Another option is to make an Instagram story ad. To make an ad that will populate in your audience’s stories, you use the Facebook Ad Center to create the content and choose your audience. 

When you go to the Ad Center, you will Create A New Ad. Next you choose your goal for your ad – options include get more website visitors, get more leads, promote your page, etc. 

Next you will choose your ad placements. This is where you will remove any placements such as Messenger Ads, and make sure Instagram Stories Ads – and now even Facebook stories – is selected. 

In this ad editor, you will create your content, choose where your ad links to, and choose your audience. Once you have finished creating your ad and choosing your placements, you click Promote Now, and Facebook will review your ads and check it against their community standards. 

Some of the biggest benefits of using the stories feature is you can post frequently without bombarding your followers, and you can interact on a more personal level with your followers. 

If you have never used the stories feature before, you will probably be surprised how many views these quick clips can get. You can highlight your best stories for long-term placement on your page too. Be warned – these quick story clips can be quite addicting and very entertaining, and next thing you know, you’ve watched hundreds!

Looking for help with your social media content and advertising strategies? Check out our services at Elemerce

 

Your Guide to Amazon A+ Content

Amazon sellers know it’s important to do more than post their products and hope to be found. A deliberate strategy that helps connect with customers is a crucial element to Amazon vendor success, and Amazon A+ content 

What is Amazon A+ Content

The A+ Content feature lets brands describe product features that include a unique brand story, enhanced images, and prominent text placements. Adding A+ to product detail pages can drive higher customer conversion rates, greater traffic, and increased sales.

Amazon has specific guidelines and best practices for uploading Amazon A+ content and what’s necessary to get it approved and published. While their site hosts the most up-to-date rules and requirements, here are some basics to get started on an A+ strategy. 

What to Avoid:

  • Warranty, guarantee, or satisfaction claims
  • Pricing or promotion language such as “free” or “cheap” or any CTA that directs customers to “buy now” or “shop with us” 
  • Information regarding free shipping or shipping timelines
  • Copyright, trademark, or register symbols in the test
  • Language around “best-selling” or other boastful claims 
  • Time-sensitive claims, such as “on sale now” or seasonality promotions
  • Unverified claims around product features such as safety claims, energy savings claims, or any claims regarding the health and safety of supplements, food, beverage, and similar products  

While some of this kind of copy can be included in other areas of product pages, it’s not appropriate for A+ content. 

What to Include:

  • Appropriate, relevant keywords 
  • Clear, concise, engaging, error-free copy and product descriptions 
  • Product and brand photography that follows the content guidelines – one of the biggest benefits of A+ content is the layout and format that helps combine images with brand story copy to drive engagement and interest, so taking advantage of the format and ensuring that it follows guidelines is key to helping A+ content perform effectively. 
    • Brand Logo: 1 image, 600 x 180 pixels
    • Product Feature 1: 4 images,  220 x 220 pixels each
    • Product Feature 2: 3 images,  300 x 300 pixels each
    • Product Feature 3: 4 images (grid), 135 x 135 pixels each
    • Header 4: 1 image, 300 x 300 pixels
    • Header 5: 1 image (right), 300 x 300 pixels
    • Header 6: 1 image, 970 x 300 pixels
    • Header Image: 1 image , 970 x 600 pixels
    • Comparison Chart: 5 images, 150 x 300 pixels
    • Single Image and Sidebar: 2 images, Main (300 x 400 pixels) & Sidebar (350 x 175 pixels)

If you’re looking for expert guidance on creating and sustaining an Amazon A+ content strategy that will drive more business, our team can help. Get in touch today to find out how Amazon A+ content can support your product marketing and brand awareness. 

How Businesses Are Rebranding due to COVID-19

The coronavirus pandemic shifted society on a global scale. Business owners, in particular, experienced challenging times in which they had to make swift changes, adapt to meet new health regulations, and find new ways to attract customers. 

In the time of COVID-19, every business regardless of industry is making changes to face challenging times head-on. From updating designs and services to finding ways to give back to those in need, rebranding allows companies to evolve, attract new consumers, and gain longevity. 

Despite popular belief, rebranding doesn’t always have to mean starting from scratch. There are many ways to incorporate small changes that can add up and strengthen your company in the long run.

For example, one way companies can rebrand is by strengthening their customer base and building an online community. In the era of social distancing, building a virtual community has never been more important. Taking time to engage with customers online and developing customer loyalty programs are two simple ways to rebrand your organization.

Focusing on community needs and social movements is another way many companies are evolving during this time. Whether that means donating a portion of profits to a good cause or educating customers on social issues, giving back can go a long way.

COVID-19 has led many businesses to rethink their products and services. Instead of viewing this as a challenge, take it as an opportunity to rebrand your company and think about which products and services you should keep and which, if any, you can do without. Be creative, explore new markets, and think about how your business can stay in-demand. 

4 Sales Your Business Can Run on Black Friday and Cyber Monday

Black Friday and Cyber Monday are two days that should be marked on every business owner’s calendar as we approach the end of the year. 

What started as a day of discounts has since turned into a four-day weekend of sales. Black Friday and Cyber Monday, also known as BFCM, is a great opportunity for businesses to run sales that increase revenue and acquisition to accomplish end-of-year goals. 

For business owners looking to run a BFCM sale for the first time or those just looking for fresh ideas, keep reading for five different sales your business can run that won’t require months of planning. 

1. Discounts Based on Quantity

Instead of opting for a blanket or sitewide discount, go for a discount based on a quantity of products ordered. For example, 25% when you spend $100. This “buy more, save more” discount typically results in high average order values, which creates a larger profit margin and more inventory sold.

2. Offer a Gift Card with Every Purchase

Want to keep customers coming back long after Black Friday and Cyber Monday? Offering a gift card to customers who purchase during BFCM is a great way to incentivize future purchases and creates customer loyalty. 

3. Donate to a Cause

During these challenging times, many companies have opted out of flash sales during BFCM, choosing instead to donate a percentage of proceeds with every purchase made. This can lead to more engagement and sales, but more importantly, it is a great way to give back and can strengthen your brand’s purpose.

4. Partner with Influencers

Collaborating with influencers to promote your Black Friday and Cyber Monday sales can drive sales and create brand awareness. When teaming up with influencers, ensure their audience aligns with your product and choose top-performers on social media to promote your sales.

 

What is Native Content Advertising and How Does it Benefit Your Business?

Being a business owner is a never-ending role that requires you to continuously learn the best new practices that can help grow and scale your brand. From social media and e-commerce to ad campaigns and more, it can be hard to keep up with the growing list of to-dos that your business asks of you. 

However, with a few helpful tips, getting the hang of marketing tactics like native content ads can be a breeze! Here is everything you should know about native content advertising and how it can benefit your business.

What is native content advertising? 

Native advertising is the use of paid ads that blend in seamlessly with the look, feel, and purpose of all the media in which they appear. For example, a native ad can be a sponsored social media post or a suggested link on a webpage. The beauty of native content ads is that they appeal to viewers naturally, cohesive to the media they are already engaging with. 

How do native ads benefit your business?

In a study by Time Inc, two in three GenZ, Millennials, and GenX consumers reported that they trusted branded content more than traditional advertising because they appreciate when brands don’t just aim to sell but to share exciting or educational content with them. The majority of participants also felt that branded content is more creative, attention-grabbing, and thought-provoking than traditional ads. Increased brand awareness and engagement can drive new customers to make purchases from your business. These results are reflected in a Collective Bias survey, which found that one-third of Millennials have purchased something after seeing a sponsored post.

What services should you use? 

There are many helpful resources you can use to create professional ads. Taboola is one of the most popular platforms for developing native advertisements, many of which you may have come across on your favorite websites. Taboola partners with large publishers like NBC News, Daily Mail, and more, reaching over one billion users per month. Advertisers can create content on Taboola with a designated pay per click sum and target audience. Once your content is ready, simply wait for a boost of traffic the native ads will bring to your page. Another great platform to consider is Outbrain.

How does retail geofencing work?

If your business exists in a physical space as well as online, retail geofencing is a marketing tactic you should consider. Geofencing is a type of digital marketing that involves creating a virtual perimeter around a space (like a store or restaurant) that allows retailers to send customers text messages or notifications upon entering the “geofence.” If customers opt into this initiative, retailers can target personalized marketing campaigns, strengthen customer loyalty, and boost brand awareness. 

Why is Digital Advertising and Marketing Important for Your Business?

Digital marketing and advertising is a must have for businesses. Advertising drives awareness, and with more people shopping online than ever before, advertising needs to take place more and more where customers are already doing their research and their buying. But the term “digital advertising” can still feel overwhelming in terms of options and reasons why businesses should continue to invest in digital marketing efforts. 

What “Counts” as Digital Marketing and Advertising? 

The possibilities for businesses to engage in digital advertising are endless. It can depend on the type of business, product, and target audience, but there are options for every budget and almost every investment of time. 

Some examples include:

  • SEO: Search engine optimization focuses on creating optimization around keywords that potential customers may be searching for in an effort to help content rank higher in searches through Google and Bing. 
  • Pay-per-click ads: PPC ads help businesses rank higher in search, as organizations will pay for placement, which can drive traffic, but also comes at a higher price for advertisers. 
  • Social media ads: Social media ads function similarly to PPC search ads, in that businesses will pay for their ads to appear to certain audiences based on certain criteria, usually based on demographics of their target audience like age, location, and more. 
  • Email marketing: Email marketing is a direct form of advertising and marketing that reaches customers who have opted-in to communications or bought previous products and offers businesses a way to upsell, cross-sell, and continue to engage with interested audiences. 
  • Influencer marketing: Another form of digital marketing is connecting with people who have a significant following on social media. Businesses will pay these influencers  – with money or product – to use their products and talk about them online to their audiences. This can increase brand exposure, although Instagram and other platforms have very specific guidelines about making sure that influencers and affiliates are transparent about which posts are being sponsored by advertisers and businesses. 

While this is by no means an exhaustive list, it represents some of the more common ways that businesses of all sizes choose to invest in digital marketing. 

In addition to the fact that digital advertising aligns with the way that modern people shop – online – the capabilities of digital marketing often help drive better, more tangible results and return on investment than traditional advertising. 

  1. Personalization: Google advertising, Facebook ads, LinkedIn ads, and plenty more offer hyper personalization to target people most likely to benefit from your product and services. You can also re-target anyone who’s interacted with your social page or website, which is a great way to stay top of mind and help drive more engagement and ultimately convert to paying customers is linked to robust reporting. Almost every type of digital advertising offers an analytics dashboard that can track clicks, engagement, reach, and plenty more metrics to help you understand how your messaging is reaching audiences and what behavior it’s driving. This can help you tweak, adjust, and optimize your content. 
  2. Scalability: Digital ads are easy to scale back and also increase spend on, depending on your budget, product availability, seasonality, and plenty more. Traditional ad buys – radio, print, TV – are often set for a certain amount of time and run until the contract is over. 
  3. Accessibility and Reach: The biggest reason for putting time and money into digital advertising is that it meets your consumers where they are – at their desktop computers, on their mobile devices, on social media, email inboxes,  and much more. Research has shown that organizations using social media ads regularly outperform their peers. 

If your business needs guidance, direction, or support in your digital advertising marketing efforts, our expert team can help. Get in touch with us today to find out how we can help grow your business with the right mix of digital advertising.