Amazon Archives - Elemerce

Pinterest announces multiyear ads partnership with Amazon

Have you heard the news about a multi-year partnership between Pinterest and Amazon, two of the biggest names in the e-commerce industry. This partnership brings together the visual discovery power of Pinterest with Amazon’s robust advertising platform, providing businesses with an opportunity to reach millions of potential customers in a new and engaging way.

Amazon’s advertising platform is already one of the most effective ways for businesses to reach potential customers on the platform, with millions of daily active users. Now, with the addition of Pinterest, businesses can tap into the platform’s 450 million monthly active users, who are actively seeking new ideas and inspiration for their purchases.

What does this partnership mean for businesses?

By leveraging Amazon’s advertising platform and Pinterest’s visual discovery capabilities, businesses can create more engaging and personalized ads, which can help them stand out in a crowded marketplace. Businesses can use Pinterest’s data and insights to target their ads to specific audiences and demographics, allowing them to reach the right people at the right time.

In addition to creating more effective ads, businesses can also benefit from the increased visibility that comes with partnering with two of the biggest names in e-commerce. By appearing on both Amazon and Pinterest, businesses can increase their reach and exposure, potentially leading to more sales and revenue.

How will this partnership work?

The partnership will enable businesses to create and manage their campaigns directly through Amazon’s advertising platform, using the platform’s powerful targeting capabilities and tools. Businesses can also leverage Pinterest’s audience insights and data to create more personalized campaigns and target specific audiences.

In addition to the partnership with Amazon, Pinterest is also expanding its shopping capabilities, making it easier for businesses to sell directly on the platform. By adding new features such as catalogs and shopping ads, Pinterest is becoming an increasingly important player in the e-commerce industry.

What does this mean for consumers?

For consumers, this partnership means more personalized and engaging advertising experiences. By using Pinterest’s visual discovery tools and Amazon’s robust advertising platform, businesses can create ads that are more relevant and useful to consumers. This can help consumers discover new products and ideas that they may not have found otherwise.

In conclusion, the partnership between Pinterest and Amazon is a game-changer for businesses looking to reach more customers and increase their revenue. By leveraging the power of visual discovery and targeted advertising, businesses can create more engaging and effective campaigns that stand out in a crowded marketplace. With Pinterest’s expanding shopping capabilities and Amazon’s massive reach, this partnership is sure to have a significant impact on the e-commerce industry in the years to come.

Is Your Business Ready For Prime Day?

Amazon Prime Day is a massive business opportunity for anyone selling products on Amazon. Make sure your business is prepared so you don’t miss out on all the money to be made.

What is Prime Day?

Prime Day is a huge 2-day sale across Amazon available to new and existing Amazon Prime members. Price cuts will be available across a wide variety of products from all sorts of different industries. From kitchen tools to smart tech, tons of customers flock to Amazon for a deal.

When Is Prime Day?

July 12-13 2022. Early sales on Amazon products begin June 21, 2022.

Why Should You Be Prepared?

The great deals across a vast array of product categories is going to bring a whole lot of potential customers across your listings. Customers are going to be on the hunt for deals, and if you haven’t prepared an offer for the special occasion, your listings could miss out on making good money. If you sell on Amazon, Prime Day is a chance for you to bring in a serious boost in sales, but you have to be prepared. Ensure your listings have an enticing offer with convincing copy to secure your sales potential on Prime Day.

Amazon Web Services Down Today – Dec. 7, 2021

Amazon Web Services cloud server outages are causing issues and failures across a wide breadth of the internet today affecting hundreds or thousands of websites. AWS web services power a large chunk of the internet that people use on a daily basis and this has had a massive effect on websites people use on a daily basis. Problems started occuring around 10AM ET.

Websites from disneyplus, coinbase, tinder, etc. have been affected including the amazon.com shopping platform.

Amazon has confirmed the issues on their website, hopefully it will be fixed soon. Fingers crossed~

The Future Of Amazon

In 2019, CNBC predicted Amazon would be the most important company of the 2020s, and that was before the Coronavirus pandemic struck the world. Fast forward to today, and millions of people who were not Amazon shoppers before have converted to Amazon Prime members. From 2019 to 2021, the number of prime members increased by 50 million worldwide. 

Amazon is a well-positioned company with anticipated growth ahead. 

The competitive eCommerce platform surpasses its competitors such as Walmart, eBay, and Alibaba. Amazon continues to diversify its business to grow competitively and stay afloat. Amazon now offers products, entertainment, and even grocery delivery. 

A selling point of Amazon that has grown in popularity is its 2-day delivery. Amazon’s fast shipping set the bar for eCommerce selling. Gone are the days of 2-week shipping. Consumers now expect 2-day delivery for everything. In 2020, the Coronavirus pandemic skyrocketed the demand of consumers wanting delivered goods. The demand will only continue to rise as eCommerce grows as a whole. 

Amazon was already a powerhouse pre-pandemic for cities and millennials, but the pandemic expanded Amazon’s reach and became a necessary resource. Today data shows that Amazon has expanded its customer reach to nearly every city and customers of all backgrounds. 

The eCommerce momentum has not slowed down, and the future is promising. Consumers love the convenience of Amazon, and the ability to easily compare products and prices from multiple brands with a simple click. 

The future of Amazon has no limits when it comes to growth. This includes their stock price, which is expected to continue to break boundaries and bring more business. 

If you are considering selling on Amazon, now is as good a time, more than ever. Elemerce can help you grow your brand and reach new audiences with our Amazon seller assistance today. Contact us to learn about how we can take your brand to new heights. 

 

References: Increase of worldwide amazon prime members 

https://www.statista.com/statistics/829113/number-of-paying-amazon-prime-members/

How To Advertise On Amazon

Amazon is a powerful platform for online sellers to use. When utilized properly, it can boost sales tremendously, possibly becoming your preferred platform. To become a successful seller on Amazon, it is not just about listing your products; advertising on Amazon is a crucial component.

Advertising on Amazon can get your products seen to the right customers, even if you are not yet the bestseller. That is the power of advertising! If you have just begun selling on Amazon, Amazon advertising is a great resource to explore and use to grow your brand. 

Here are the steps to get started: 

Step 1: 

Set up an Amazon Seller Account and ensure that your product meets Amazon guidelines for eligibility to sell. Meeting Amazon guidelines apply to both resellers or stand-alone brands. Check out this link: https://sell.amazon.com/beginners-guide.html to ensure you meet the guidelines to sell on Amazon. 

Step 2: 

Once you have created your Amazon Seller Account, you need to list your products on Amazon. When listing your products, be sure to have quality photos and powerful copywriting to describe your product. You want to have a keyword-focused Amazon product listing with descriptive and informal copywriting. By doing so, you increase the chances of selling your products as customers feel comfortable knowing what to expect from you.  

Step 3:

When you have received approval for your products to go live, then it is time to set up ads for your products. Creating ads will increase the visibility of your products and help you get more sales and reviews. 

There are several options to choose from when setting up Amazon advertising, and each seller may have different selections for what fits their brand and products best. Using promotions, sponsored products, sponsored brands, and other advertising options will help you engage with your customers. 

Each seller controls how much they spend and how long the campaign runs, and then you pay per click. 

Another option to choose from is lightning deals, which lists your product on the Amazon Lightning Deals page. Lightning deals are one of the top-viewed pages on Amazon. You can also offer coupons to increase sales, drive brand awareness, and give your products leverage over your competitors.

Other promotions include free shipping, percentage discounts, and a buy one, get one deal. These promotions are all great ways to get started and get noticed on Amazon! Choosing the deals you want to offer will customize your customer’s experience and make the selection that works best for your listings. 

To set up promotions, you will go to the advertising tab in your Amazon Seller Central and choose the products and promotions you wish to advertise. Once you begin advertising, you can experiment with a mix of ads to see what works best for your business. Testing your ads takes time but is well worth trying out! 

For assistance on selling and advertising on Amazon, contact Elemerce today. We are here to empower Amazon Sellers to take their business to the next level. Happy selling!

The Ultimate Checklist for a Successful 2021 Prime Day

Prime Day has grown to become the biggest shopping event of the year. Its humble beginning back on the 15th of July 2015 had one purpose – celebrating the company’s 20th anniversary. According to Amazon’s blog, it is said that Amazon is investing $18 billion in efforts to help small and medium-sized businesses succeed. If you are an Amazon seller, you are most likely ready for the big event, but having everything checked again can’t hurt. 

In our efforts to maximize the success of our clients, we created an ultimate checklist we believe will raise your advertising to the next level.

Last year was a huge success for small and medium-sized businesses that accumulated $3.5 billion in sales, surpassing 2019 Prime Day by 60%. That being said, it is safe to assume that 2021 Prime Day will be even bigger. We are sharing some estimates on this year’s Prime Day.

 

We also created a checklist that will help you shape up your advertising for the biggest shopping event of the year.

If your campaigns are performing well without reaching their daily budget – increase them by 30-40%

If your campaigns are performing well while reaching their daily budget – increase them by 50-60% with a close monitoring

  • If you are happy with the campaign’s performance and don’t have any budget caps – increase your budget by 100-200%
  • If you have a complex structure with thousands of keywords – use bulk files to update your bids
  • If bulk files are not your strongest suit, remember to increase placements bid adjustments and save hours of work
  • Lastly, remember to make sure you are not using Daily Budget Cap for Sponsored Product Ads

 

  • Campaign Bidding Strategy change days before Prime Day – a big NO. This may have been recommended to you, but transitioning to Dynamic Bids up and down while simultaneously increasing bids and budgets by over 30% can bring more harm than good. Stick to the safe bidding strategy you trust
  • Use multiple match types – at least 2
  • Make sure to have good coverage with Auto campaigns
  • Harvest well-performing keywords to their own campaigns
  • Make sure your backend keywords are optimized for Prime Day
  • If you are not running any deals, we advise you to create coupons. Even the smallest amount discounted that is aligned with your margins will increase your conversion rate and brand awareness
  • Make sure to highlight your Prime Day deals in Sponsored Brands. Include both videos and storefront views
  • Optimize your Storefront for Prime Day
  • Sponsored Display campaigns – This is a tricky one. If you’ve had success with DSP campaigns, make sure to increase visibility through Sponsored Display Ads. A huge advantage is the increase of brand awareness, but you should expect higher ACoS. Have special attention paid to this campaign type if you created it this week as it can run wild. 
  • Invest in your Off of Amazon advertising. It pays off

 

If you make sure to check each box, you are set for success. After a close research, we do believe that this year’s Prime Day will be memorable. The increased consumer demand will most likely create extensive traffic volume you can funnel to your listings. Invest your resources smartly and timely. Happy and successful Prime Day from the Elemerce team.

 

 

 

 

State Sales Tax Requirements By State For E-Commerce Companies

If you are an online seller, economic tax nexus is an important term to be familiar with.

Sales tax nexus was originally defined in the Supreme Court case Quill v. North Dakota saying that a retailer must have a presence in a state before that state can require the seller to collect sales tax from buyers in that state. More recently though, the Supreme Court ruled in South Dakota v. Wayfair that the precedent set in the Quill v. North Dakota case has been overturned. 

Physical presence, which means location, an employee, or inventory, in a state is not the only thing that creates a sales tax nexus anymore.

Introducing Economic Nexus Laws – the latest addition to sales tax nexus

Now, if a business has an economic presence in a state, they are responsible for paying sales tax. This means if you surpass a certain revenue in or the number of transactions in a state, you are now legally required to collect sales tax and give to that state. 

This change in the law was directed at e-commerce giants like Amazon and Wayfair, but the threshold varies state by state. Since the ruling, more than 40 states now have enacted economic nexus laws of their own. 

Some state thresholds are only $10,000 and some are $500,000. As a retailer, it is important to know about state tax nexus laws so you can be prepared in case your online sales pass the threshold. 

Because of this new ruling in the Wayfair v. South Dakota case, online retailers with sales surpassing $100,000 must now pay nexus tax to South Dakota. The ruling of the case can impact any online retailer doing well in certain states, and can increase taxes by causing retailers to pay out more states than before. 

Currently, there are only a few states that do not collect sales tax in accordance with economic nexus laws, which are Missouri, Oregon, Delaware, Montana, and New Hampshire. You can read more on specific states

Moving forward, there is a chance that Congress could step in and change these laws on a Federal level regulating state sales tax. Until then, it is important to familiarize yourself with the economic tax nexus to avoid surprises during tax season. 

Elemerce is here as a resource for everything E-Commerce. Contact our team today to discuss your online retailer needs.

Trademarks: Registering and Why They Matter

The Nike Swoosh is a definable marking that instantly lets you recognize the brand Nike. The glowing Apple on the back of a MacBook instantly confirms it’s an Apple product. The golden arches and the phrase “I’m lovin’ it” are recognizably McDonalds. These are all examples of a trademarked properties that protects the company’s ownership of their brand creatives. 

Trademarks can often be considered the most valuable piece of intellectual property a business owns, according to Business Law Centre. A trademark is what identifies your goods or services from others. 

A trademark can be a symbol such as an Apple logo, or it can be a slogan like Subway’s “Eat Fresh.” It can also be a word, design, or any combination of these elements, as long as the mark identifies and distinguishes one set of goods or services from another

The main reason to get a trademark is to protect your business, brand, and idea. If someone were to copy you, your trademark registration would hold up in a court of law. 

There are various ways you can about registering a trademark, but the option that provides the most protection is to register it federal with the United States Patent and Trademark Office. Through their online service, you can provide all the information required, including your branding assets, websites, and goods or services description. 

You have the option to hire an attorney, or you can do it yourself, if you are a US citizen registering in the US, and your attorney must be a registered in the US. The USPTO has a lot of great information for you, including a basic facts video we recommend. 

At the end of registering, you will have to pay a fee that starts at around $350 depending on how many goods, services, or items you plan to have your trademark cover. 

It is also to be noted that you will find cheaper options that are not federally registered. These cheaper options may seem better for yourr budget, however if you want to ensure your trademark registration is legit, it is best to go with the federal option. 

If you have a business with a recognizable logo and name, it is best practice to get it trademarked. In fact, before even naming a business, it is always smart to check the Trademark Database to see if it is available. 

If you ever plan to sell items on Amazon as your own brand, it is required that you have a trademark first. Amazon requires this for their brand registry application. 

Overall, registering your trademark is an exciting step for your business. It is the first step to Amazon selling, and making your brand legitimate in a court of law.

If you need help with your business and branding, contact Elemerce to grow your online business today. 

How to sell on Amazon

Selling on Amazon can be a very profitable endeavor for small business owners or even people who enjoy reselling. If you have an established e-commerce brand or you buy products wholesale, selling your products on Amazon could open up a whole new revenue stream and help your brand be found by more customers. Here is how to get started selling on Amazon. 

Choose A Seller Plan 

To get started, you will choose a plan that fits your business best. There is an individual plan that costs you $0.99 with each item you sell. If you start selling a lot, this cost can add up quickly. The professional plan costs $39.99 per month, so if you are selling more than 40 items per month, this is the best option. More info about the plan options can be found on Amazon’s pricing page

Create A Seller Account 

Next you create an Amazon Seller Account. For this you will need your business info, a credit card, tax info, bank info, and a government ID. Then you will log into Seller Central, which is the platform for sellers to look at their account stats, manage products, pricing, and inventory, interact with customers, and set up advertising. There is even a Seller Central app where you can manage your Amazon store on the go. 

What can you sell on Amazon? 

If a product you want to sell is already on Amazon, then it is possible for you to take the steps to get your products on there too. There are some products though that will require approval, such as medical devices. Certain items such as cell phones can be sold used or refurbished, whereas some items can only be sold new such as beauty tools. Full details on Amazon’s restrictions can be found on their website

How To List A Product 

To begin selling, you will create a product listing on Seller Central. To create a product listing, you must have a product identifier such as a UPC, EAN, ISBN for books, or GTIN. If you don’t have one, you can apply for an exemption which will then get you an Amazon code. On Seller Central you can add your own SKUs for your own personal inventory system. 

Next you will need product images, offer details, shipping options, and other relevant product details like sizing, brand, colors, and category. You will want to add keywords that will help your product be found. 

How To Attract Customers

Once your products are live, you will want to make your product more appealing than competitors so it gets clicks and conversions. There are several things you can do to increase your listings, such as set competitive pricing and choosing the best keywords. You can also create advertising campaigns to promote your products. You can also start listing your products on Amazon Prime, which is Fulfillment By Amazon (FBA) but that requires sending your inventory to an Amazon warehouse. There are many things you can do to boost your sales and optimize your listings. 

Overall, selling on Amazon is an experience that can be fun to learn and get creative along the way. Amazon is continually growing and adding more dedicated users that only shop on Amazon. If you are a seller, it’s time to get your products listed. If you need assistance with getting started, contact Elemerce. Our goal is to help you sell more products! 

 

How To Get Your Brand Listed As An Amazon Brand On The Amazon Seller Platform

If you have gone through the efforts of creating your own brand concept, then you deserve to have that brand featured in all its glory for your customers to learn about your product and buy directly from you over other sellers. 

You may have a beautiful website filled with all the info you think your customers could ever need, but the reality is that many consumers rely on Amazon rather than independent websites. 

Amazon is convenient, has a variety of product options in one place, and suggests similar items for a consumer to analyze before making an easy swipe purchase. When a consumer is shopping for an item on Amazon, they usually are not leaving Amazon, which is why it’s so important to have a strong presence with your products on Amazon. 

Having your brand featured on Amazon is basically like your own storefront within the Amazon app or website. Think of Amazon as the mall that you are renting a space in, and you want your front window filled with your top selling items, new releases, and seasonal picks. Your Amazon storefront can be designed to match your branding, fit your voice, and reflect your aesthetic. 

Using the Amazon brand platform also unlocks features and tools not available in the basic Amazon Seller platform. These tools create a better experience for your customer, encouraging brand loyalty, and customer retention. 

You can customize your brand’s listings and protect brand accuracy and content, even if other sellers offer your product. New analytics and advertising tools become available too, which will increase sales and make this free service worth it. 

Step 1: Trademark your brand 

To get your brand listed on Amazon, the first requirement is you must have an active text or image trademark. This first step of getting your brand trademarked is when you will have to spend money. 

To have your brand trademarked, you must go through the official government trademark service and pay the one-time fee which will vary from $200 and up depending on what product categories in which you are trademarking. It is very important to go through the official government trademark registry because Amazon checks this database to see if your brand is legitimately registered. If you are not in the U.S., you can read Amazon’s individual country requirements. It is also to be noted that your trademark must be on the packing or the product. 

Step 2: Sign up for Amazon Brand Registry 

If you don’t have an Amazon account, you must create one now. Next you go to the Brand Registry page and click Sign In. You must be the trademark owner to submit a brand registry application, and if you aren’t, you can only apply to be an additional user for that brand’s account. 

Step 3: Enroll Your Brand 

Once you sign in, you can enroll your brand. This is the step where you need to have your trademark registry info ready to go. You will list the product categories that your brand sells. Once you finish filling out the information, you will receive a verification code and will proceed with the setup of your new branded account.  

Once inside the Brand Registry system, you can create a custom landing page to represent your brand that lives within Amazon. When someone is looking at your products, they will be able to click “Go To Brand Name Store” and check out your custom digital storefront. 

This is where you will want to include any photos and logos that define your brand, and highlight your best selling items, product categories, and seasonal releases. It is recommended you keep this up to date with items that you want to highlight. You will get analytics that will help you make better business decisions and teach you about your customer habits. 

Overtime, having your brand represented on Amazon should help increase your brand awareness and gain loyal customers. You will also be able to control listings for your products, even if other sellers are offering your product. 

Overall if you have your own branded items, having the Brand Registry features is a great business tool to use to increase your online sales. 

Need help managing your Amazon listings? Check out the e-commerce services that Elemerce offers.