maksym, Author at Elemerce

Pinterest announces multiyear ads partnership with Amazon

Have you heard the news about a multi-year partnership between Pinterest and Amazon, two of the biggest names in the e-commerce industry. This partnership brings together the visual discovery power of Pinterest with Amazon’s robust advertising platform, providing businesses with an opportunity to reach millions of potential customers in a new and engaging way.

Amazon’s advertising platform is already one of the most effective ways for businesses to reach potential customers on the platform, with millions of daily active users. Now, with the addition of Pinterest, businesses can tap into the platform’s 450 million monthly active users, who are actively seeking new ideas and inspiration for their purchases.

What does this partnership mean for businesses?

By leveraging Amazon’s advertising platform and Pinterest’s visual discovery capabilities, businesses can create more engaging and personalized ads, which can help them stand out in a crowded marketplace. Businesses can use Pinterest’s data and insights to target their ads to specific audiences and demographics, allowing them to reach the right people at the right time.

In addition to creating more effective ads, businesses can also benefit from the increased visibility that comes with partnering with two of the biggest names in e-commerce. By appearing on both Amazon and Pinterest, businesses can increase their reach and exposure, potentially leading to more sales and revenue.

How will this partnership work?

The partnership will enable businesses to create and manage their campaigns directly through Amazon’s advertising platform, using the platform’s powerful targeting capabilities and tools. Businesses can also leverage Pinterest’s audience insights and data to create more personalized campaigns and target specific audiences.

In addition to the partnership with Amazon, Pinterest is also expanding its shopping capabilities, making it easier for businesses to sell directly on the platform. By adding new features such as catalogs and shopping ads, Pinterest is becoming an increasingly important player in the e-commerce industry.

What does this mean for consumers?

For consumers, this partnership means more personalized and engaging advertising experiences. By using Pinterest’s visual discovery tools and Amazon’s robust advertising platform, businesses can create ads that are more relevant and useful to consumers. This can help consumers discover new products and ideas that they may not have found otherwise.

In conclusion, the partnership between Pinterest and Amazon is a game-changer for businesses looking to reach more customers and increase their revenue. By leveraging the power of visual discovery and targeted advertising, businesses can create more engaging and effective campaigns that stand out in a crowded marketplace. With Pinterest’s expanding shopping capabilities and Amazon’s massive reach, this partnership is sure to have a significant impact on the e-commerce industry in the years to come.

Is Your Business Ready For Prime Day?

Amazon Prime Day is a massive business opportunity for anyone selling products on Amazon. Make sure your business is prepared so you don’t miss out on all the money to be made.

What is Prime Day?

Prime Day is a huge 2-day sale across Amazon available to new and existing Amazon Prime members. Price cuts will be available across a wide variety of products from all sorts of different industries. From kitchen tools to smart tech, tons of customers flock to Amazon for a deal.

When Is Prime Day?

July 12-13 2022. Early sales on Amazon products begin June 21, 2022.

Why Should You Be Prepared?

The great deals across a vast array of product categories is going to bring a whole lot of potential customers across your listings. Customers are going to be on the hunt for deals, and if you haven’t prepared an offer for the special occasion, your listings could miss out on making good money. If you sell on Amazon, Prime Day is a chance for you to bring in a serious boost in sales, but you have to be prepared. Ensure your listings have an enticing offer with convincing copy to secure your sales potential on Prime Day.

Amazon Web Services Down Today – Dec. 7, 2021

Amazon Web Services cloud server outages are causing issues and failures across a wide breadth of the internet today affecting hundreds or thousands of websites. AWS web services power a large chunk of the internet that people use on a daily basis and this has had a massive effect on websites people use on a daily basis. Problems started occuring around 10AM ET.

Websites from disneyplus, coinbase, tinder, etc. have been affected including the amazon.com shopping platform.

Amazon has confirmed the issues on their website, hopefully it will be fixed soon. Fingers crossed~

How Did Amazon Get Its Start?

Amazon is one of the best known brands in history. Over time, it’s become a household name that provides families with fast delivery of everything from fresh produce to your door to videos to your smartphone. But how did Amazon get it’s start? And how did it become what it is today?

The History of Amazon

  • It began in 1994: Jeff Bezos and his wife started Amazon as an online book store. They took advantage of Seattle’s reputation as a tech hub and Bezos financed the company with $10,000 of his own money.
  • The name is a reference to the jungle: While Amazon wasn’t the original venture name, Jeff Bezos went with it because he envisioned his company being the largest online distributor, just like the Amazon is the furthest-stretching river in the world.
  • It started with books: Books were easy to receive, package, and ship, so they made sense as a product they could be competitive about offering affordably and conveniently.
  • The company was successful enough to go public by 1996: Amazon had a valuation of $300 million when they entered the stock market. At this time, they also announced that they would be investing significantly in technology and marketing to compete against Barnes & Noble.
  • They expanded into physical music sales in 1998: Amazon added CDs and DVDs to their product lineup (the precursor to Amazon Music and Prime Video, which allow consumers to stream media as part of their Prime Membership).
  • They patented “one-click” buying technology: One of the greatest conveniences that Amazon has brought to consumers is an easier, more intuitive shopping experience. They were one of the first places to streamline shopping, allowing shoppers to buy one item quickly without having to go through a cart and checkout process every time. One quick click and a confirmation was all it took to complete a purchase.
  • Their 3rd-party seller marketplace launched in 1999: Amazon began allowing for other vendors to use the Amazon platform to sell products. While many companies use Amazon as their online store front today, it was originally a way for buyers to connect with sellers of collectible books or other rare items that they might not be able to find with regular retailers.
  • They expanded to clothing in 2002: The next major product addition that Amazon began distributing was clothing, through partnerships with several major apparel brands. This led to the full catalog of products that are available now, including kitchenware, pantry items, toys, and electronics.
  • Prime debuted in 2005: Prime is one of the most valuable Amazon assets – for both the business and the consumer. For a flat monthly fee, shoppers can get free shipping on physical products, as well as access to a whole host of other digital features. In turn, Amazon becomes a one-stop shopping hub for consumers who want the most convenient experience.
  • The Kindle went on sale in 2007: The Kindle wasn’t the first ebook device available, but it changed the way that people read for good. This electronic device allowed for users to read books, magazines, and newspapers without ever having to buy the physical copy. Users could store a whole library digitally. The Kindle app can now be downloaded for free to nearly every smart device so that readers can read their Kindle content anywhere.
  • Their virtual assistant Alexa became widely available on Echo devices in 2015: The Echo platform brought Alexa into homes everywhere. Users could now just say “Alexa” and ask questions, check the weather, listen to music, and much more, all without having to interface with a physical device, adding additional conveniences to the lives of customers everywhere.

In addition to these technology milestones that have changed the way that customers research and buy products, the company has acquired many other companies in its history, adding their technology and products to the extended Amazon lineup. While many of these companies maintain their operational independence, both the acquired organizations and Amazon have benefited from the extended reach of these partnerships, including Audible, Zappos, Whole Foods, and Twitch.

Over the last 25 years, Amazon has become a business behemoth that connects consumers to the products that they want and businesses to the customers that they need. For more information on how Elemerce can help you grow your presence on Amazon and improve your customer engagement, get in touch with our team today.

Best-Selling Products During the COVID-19 Era

The novel coronavirus has changed consumer shopping habits, maybe forever. Certain industries have seen a sharp decline in sales, while others saw a surprising spike, and many more are getting creative with how they market to customers and how they can pivot their product lines to meet the current market demand.

The largest growth has been in categories such as home appliances, home improvement, security and protection, sports and entertainment, and lights and lighting – essentially everything you would expect to spend money on if you were in sheltering-in-place and working from home.

What made the best-sellers list?

Here are some of the top products that have sold in the first half of 2020, as COVID-19 impacted the whole country.

  • Cleaning supplies: This is not a surprising best-seller. With everything from soap and disinfecting wipes to toilet paper and paper towels all selling out in physical and online locations across the country, the care and cleaning category has seen extreme demand during this time. The priority for many people has been cleanliness and comfort as the focus on health safety has grown.
  • Yeast: Some grocery stores and online suppliers have had a hard time keeping items in stock as more consumers picked up cooking and baking at home habits once going to sit down at restaurants was no longer an option. With fewer options for things to do outside of the house, many people took up baking, particularly things like bread, which drove up purchases of yeast way past the point of demand previously. Many stores were sold out for weeks.
  • At-home fitness equipment: Like many other businesses, gyms shut their doors for health and safety and people pivoted to working out at home. Items like kettlebells, resistance bands, hand weights, and pull-up bars all saw increased sales as people started buying equipment to support their new home gym routines.
  • Puzzles: Across Amazon and other platforms, puzzles became very hard to come by as people searched for new entertainment options and hobbies to keep themselves and their families busy.
  • Nintendo Switches: Another source of family entertainment – the Nintendo Switch – saw surging sales that saw it sold out at vendors everywhere. This was an already popular product that saw an even bigger boost in light of conditions being impacted by
    COVID.
  • Work from home tools: With a huge portion of the American workforce transitioning to work from home or remote work situations, there’s been a significant uptick in office supplies and technology. Webcams, laptops, desks, office, chairs, and monitors have also seen a spike in sales that would be very unusual outside of a pandemic.
  • Baby gates: One ecommerce report noted that baby gates and screens have seen bigger sales in the first half of 2020, likely as a solution for parents who need to crate a sudden in-home separation of their work and personal space and create boundaries for pets and kids.

If you’re looking for a way to drive more sales, we can help your business get in front of more customers. Our experience in promotion, marketing, and sales can help you connect with a wider audience and help you get the best selling results possible. Find out more by contacting our team today.

The Dos and Don’ts of Facebook Advertising

Facebook continues to be a main staple of digital marketing strategy. While it can help businesses connect easier with potential customers and help businesses easily earn more traffic and greater brand impressions, it’s important to follow the best practices for the largest return on your advertising investment. Here are the key things to keep in mind when setting up an ad campaign.

Dos:

  • Use Lookalike Audience: The Lookalike Audience segmentation that Facebook advertising offers helps businesses find new customers by matching similar data from their existing audiences, based on page likes, email lists, and more. This helps target your advertising against those criteria that will likely match the background, interests, and needs of your current customers.
  • A/B test: Your ad campaign should be as optimized as possible to reach the most receptive and relevant audience and drive the highest clicks and conversions. One of the most important best practices is to test if a slightly different approach might work better with audiences. For instance, using a different image for the same copy and seeing which one drives more clicks can help you get an understanding of what will be most engaging to your audience so you can make changes as necessary.
  • Use ads to retarget your audience: Facebook helps you not just appear to customers who are most likely to be interested in your product or service, but also target those who’ve engaged with your content in the past and earn back their business. Facebook Pixel helps you track user activity on your website so you serve those consumers with ads that might help remind them of your brand and drive them back.

Don’ts:

  • Target too broad an audience: Facebook gives accounts the ability to target audiences pretty specifically. You can segment audiences by demographics like age, income, location, interests, and other criteria like if users are using a mobile device or desktop computer. The more specific you are in setting your ad audience parameters, the more likely you are to get your product in front of the most relevant people. Use your target customer personas to decide which ad segmentation rules to apply.
  • Use too much text: You don’t want to ignore the rules around how much space text can take up on an image or how many characters can appear in the copy section of the ad. As a rule, text in image is limited to 125 characters and can’t be more than 20% of your ad image. Ad copy is usually limited to 90 characters and headlines at 45 characters.
  • Ignore restrictions: Facebook has clear guidelines about what is and isn’t acceptable for advertising. Among the things that brands can’t advertise for includes anything illegal, tobacco related products, weapons, adult-related materials, and over a dozen more products and categories. It’s important to review their prohibited and restricted content list before begging the ad campaign creation process.
  • Use nonexistent functionality: Don’t include any checkboxes, play buttons, or other images that don’t work or send users to related content.

You can get familiar with the full set of Facebook ad rules found on their site here.

Facebook advertising is an important component to your ecommerce business and overall digital marketing strategy, and getting it right is crucial to driving success. To learn more about Facebook ad best practices, contact our team of experts today.

A Guide to Amazon FBA Policies

Fulfilled by Amazon – known as FBA – has become a hugely popular way for companies to get more exposure for their products. The Amazon marketplace is visited by 197 million people every month. With so much traffic, using Amazon as a fulfillment option makes sense for a lot of small businesses looking to streamline their operations and increase their visibility.

Enrolling in FBA gives vendors the opportunity to have their products added to the carts of consumers who are ordering their other gifts, goods, and household items.

The Way it Works

FBA is a paid service that businesses use to help get their brand more exposure and simplify the fulfillment and logistics part of the sales equation. This investment makes the process easy for vendors and brands to benefit in big ways.

  1. You send your products to Amazon: Amazon has over 100 warehouses in the US, which means that your customers can get fast shipping no matter where they live.
  2.  Amazon stores your products in their warehouses: Small businesses don’t always have access to huge amounts of storage and that can limit their ability to create and ship items. FBA gives vendors an option for safe, organized storage for their products.
  3. Amazon picks, packs, ships and tracks orders for you: After a customer orders your product, Amazon packs and ships the order using their advanced fulfillment and logistics network.
  4. They also handle returns and refunds: If a customer has a problem with the product, Amazon customer service teams can handle taking care of any returns and issuing refunds.
  5. Amazon pays the 3rd-party FBA vendors: Amazon takes payment from the customer for each of your orders, deducts their FBA seller fees, and deposits the revenue from your Amazon shop into your bank account. 

Ultimately, the price that sellers are paying for the FBA service gives them access to storage, fulfillment, shipping, and customer service fees.

What Vendors Are Responsible For

For vendors using FBA, Amazon is a service provider and following their requirements will get you the highest chance of successfully selling your products and growing your brand.

  • Setting up a product page: The first step is to set up an account for your brand and begin listing the individual products to sell. Each listing page will need, at minimum, a product name and title, description of the product (including any sizes, specifications, and other details), and photographs of the items.
  • Choosing which products to sell: You’ll want to avoid any of Amazon’s restricted categories. You’ll also want to keep in mind that there’s a balance between having enough inventory to fulfill orders while also not incurring over the top storage fees.
  • Keeping inventory in stock and up-to-date: Sellers are responsible for monitoring their inventory on Amazon regularly to make sure your products stay in stock. Vendors also need to be aware of products with expiration dates
  • Marketing and advertising your products: Amazon serves as your product page and ecommerce shop, but you still need to invest in marketing, advertising, and outreach and engagement efforts so that consumers will be familiar with your brand. The search element of Amazon does allow for greater visibility in general, but some product categories can be very competitive and brands will need to do more than just have a product listing to get noticed.

Amazon offers sellers a lot of flexibility, but they do have requirements and restrictions about what sellers can list and how inventory and returns have to be managed. Some of these include:

  • Vendors cannot sell prohibited products, including alcohol, vehicle tires, gift cards, loose packaged batteries, and more.
  • Certain product categories require approval for a product to be listed. Products that are in the categories of collectible coins, streaming media players, certain household and safety products, video and DVD products, and several others will require Amazon approval before the listing is approved.
  • Amazon has a list of FBA inventory requirements include specifications about how to prepare and send inventory fulfillment centers, including certain barcode requirements and product categories that require specialized prep before sending.  

The effort and work it takes to successfully list inventory with Amazon FBA can be a significant investment of time on the front end, but it can be a worthwhile initial push to make to simplify the entire process for fulfilling your customer orders, and Amazon makes it easy to find and follow their vendor requirements. You can find the full list of FBA policies and requirements on their site to help guide your journey as an Amazon seller.

There are millions of products listed with and sold through Amazon, so it’s important to make sure your listing stands out. Elemerce can help you build and optimize your Amazon presence, making it easier for your brand to be found. You can get in touch with us today for a complimentary evaluation of your Amazon account to help you get started.

 

The Creation of the Content Game

The incorporation of content into marketing resources has drastically improved over the years in the retail space. As you consider the marketing strategies of your business, find the content your customers want to see. 

The customer wants to feel engaged and a part of the brand you are building. Don’t be afraid to incorporate content that shares the story of your business. Making yourself relatable through content will share your story, take you places you never thought possible. 

When faced with the challenge of where to incorporate content into your ecommerce or retail marketing, consider the following: 

  • Publish content on a daily basis, at least
  • Have a wide variety of material: infographics, blogs, social media and product reviews
  • Don’t forget to include videos
  • Provide your research and data, if applicable
  • Create ORIGINAL content

Ecommerce Marketing Experts

The marketing world is complex and at times, overwhelming. As a business owner, if the idea of undertaking a retail marketing strategy feels daunting, let us take that off of your plate. At Elemerce, we have created the perfect relationship between ecommerce and marketing services. 

So if you’re ready to take the guesswork out of marketing your brand, let us help. Contact us today for a free consultation

 

How Ecommerce Changed the Marketing Space

The marketing game has come a long way in the retail space since embracing ecommerce. With the internet providing access to a wide range of services in the ecommerce arena, it has changed the way we target customers through social media and our overall online presence. 

As a business, it is your goal to create a unique platform that allows marketing campaigns to reach the audiences you wish to target and become future investors or customers. With the right campaigns, it is possible to be successful at providing consistent messaging across all platforms. 

Retail marketing has stepped up its expectations in the ecommerce world. Let’s take a look at how it has evolved to become what it is today. 

Marketing is Essential

Whether your business is big or small, marketing has become a must. Why? With the number of companies, that could be similar to your own, it’s important to establish brand identity. With a brand identity you are: 

  • Distinguishing yourself from competitors
  • Becoming a brand that customers will remember
  • Building a reputation

Creative marketing campaigns and strategies are required if you are to make a name for your business online. 

Marketing Has Become Accessible

It wasn’t an ideal world for those in the retail space back in the day. Around 20 or 30 years ago when newspaper, television and radio ads were the only way to get your message across, you’d be faced with a pretty hefty bill. 

Today with technology making it more accessible for retailers to create ad campaigns across popular platforms and search engines, there’s no limit to what your business can achieve when it comes to customer acquisition. 

The best part? It’s not 1994 when a television advertisement would have cost you an arm and a leg to get one message across. Creating ad campaigns today tends to be more wallet-friendly and provide a broader return on customer engagement. 

Choosing the Right SEO Firm for Your Business

Every business, large or small, needs to have a well-rounded SEO strategy in place to maximize their potential for both online and offline sales and brand exposure. SEO, or Search Engine Optimization, is the ongoing process of maintaining and editing a website with the goal of attracting the most relevant traffic possible while improving the site’s ranking in Search Engine Results Pages (SERPs).

While the particulars of how SEO works and what tips and strategies you should employ are best left to another article, here are a few things you can do to feel more confident about choosing an SEO firm to hire for your business.

You Don’t Need to be an Expert, but They Do

Effective SEO is a blend of art, technical knowledge, adaptability, and effective use of resources. A good SEO firm will have talented writers that produce good written content for website pages, good programmers that know current web standards, and individuals that know how to prioritize work. While you don’t need to know how all those things apply to SEO directly, it is important that you find a firm that does.

Find a firm that can clearly explain to you their SEO process. Make sure they can provide helpful and clear answers to your questions about the following items:

Writing – When asked about the content they create, a good SEO firm will put a strong emphasis on writing for actual website visitors, and not to simply trigger “what search engines look for.” The best writers know how to write for your audience first while still adhering to best practices for search engine friendliness.

Technical SEO – An SEO firm should be up to date with all the changes in web standards that impact a site’s rankings with Google and other major search engines. They should also be capable of making technical changes to your website (programming, design elements, image optimization, etc.) in accordance with current and changing web standards.

Experience – It’s easy for anybody to brand themselves as an SEO expert and sell their products. When researching and comparing SEO firms, put a lot of value in their experience and success stories. Ask them for examples of recent work and how they have helped past clients improve their SEO.

Reporting and Accountability – Every SEO firm should report regularly, at least monthly, on your progress in the SERPs and in relevant traffic growth. These reports should show gains and losses in search rankings, traffic statistics, web page audits for technical and on-page SEO needs, site performance statistics (page load speed, mobile friendliness, etc.), and a clear accounting of work performed over the past month. The report should also lay out a list of planned activities and how it relates to your current SEO strategy.

Many SEO firms will simply point at shifting rankings as evidence of work performed, but some natural fluctuation in search engine rankings will always occur. If rankings are rising or falling, the firm you are working with should have a good explanation for what is happening.
Compare and Research Reputation

As you look for companies to work with, seek out multiple bids, SEO audits, and take the time to sit down and speak with each candidate. Find out how each potential SEO firm aligns with your business plans and brand identity directly from them and then go out and do some research to see what kind of buzz each company has generated for themselves. Reputation is everything to an SEO firm, and the best firms have a deservedly good legacy.

Find a Partnership and Trust Your Gut

The most successful SEO strategies are born out of good partnerships. Look for an SEO firm that wants to work with you and not simply for you. If the SEO company says, “you can just sit back and we’ll take care of everything,” there’s reason to hesitate. What you really want is a company that tells you that they will keep you involved in the process, have open communication, and will make sure you understand their efforts.

As you compare companies and start getting close to making a decision, treat it like any other business opportunity or collaboration and make sure it passes the gut check. You should feel good about allowing a company to have the level of access to your website and business data that an SEO firm needs.

Choosing an SEO firm should also be exciting. A good SEO agency can really help your business grow and push your brand to new levels of exposure. Make sure you and everyone involved in the selection process is feeling that excitement and confidence in your final selection.